Boss Media PR has recently been recognised as among the top PR Agencies in Sydney, according to DesignRush. Founded in 2017, Boss Media PR focusses on beauty, health, wellbeing and travel PR, with brands featured in Australia’s top publications including Vogue, Marie Claire, The Daily Telegraph, Popsugar, Elle, The Urban List, Herald Sun, Sydney Morning Herald, Time Out and the list goes on. Boss Media PR is helmed by Tahlia Crinis, an award-winning PR professional who has carved out a niche in content-led PR, working closely with brands and their founders to generate story worthy news that le ..read more

On the 30th August 2023, Boss Media PR hosted media for a launch event of E.S.K’s new product Complexion Correction. Overlooking Sydney Harbour, media were treated to breakfast with a view at The Butler in Potts Point, with Channel 7 personality Monique Wright hosting the event alongside E.S.K’s founders Dr Ginni Mansberg and Daniel Rubinstein. Guests included Home and Away Star Sarah Roberts, model Kate Bell, influencer Carol Ferrone, media personality Melissa Doyle and a host of beauty media including those from WHO Magazine, Beauty Crew, Marie Claire, New Idea, Elle, Professional Beauty, Wo ..read more

Yes I know that heading is a little clickbait-ey, but the reality is, there’s truth in that statement. PR has changed so much over the years, but this year in particular I’ve noticed some huge shifts in the landscape. I’ve shared some insights here, but I’m so keen to hear your thoughts too!  INFLUENCERS ARE NOW ‘JOURNALISTS’: At the risk of offending any of the incredible journalists we work with (please forgive me), you would have noticed more and more influencers contributing to publications as if they are ‘journalists in their own right’. For brands this means influencers shouldn ..read more

How a doctor’s battles with sensitive skin led to the launch of a new product designed to combat ageing for even the most tender skin. At 54, in the middle of peri-menopause, and with temperamental rosacea-prone skin, Dr Ginni Mansberg, founder of E.S.K Skincare wanted to get all the anti-ageing benefits possible from an AHA skincare product, minus the irritation, burning and redness. So, she made it herself. Announcing E.S.K’s Gentle Glow PHA Serum. Gentle Glow PHA Serum harnesses the power of Polyhydroxy Acids or PHAs, an ingredient that offers ge ..read more

In 2023, Australian skincare brand Evidence Skincare (E.S.K) approached Boss Media PR to work on their communications. Tapping into the efficacy of their products and the founders behind the brand, Boss Media PR has quickly garnered substantial PR traction for the brand including features in publications like the Daily Telegraph, Herald Sun, Courier Mail, News.com.au, Harper’s Bazaar, Mamamia, The Urban List, Peppermint Magazine, The Latch, Body + Soul, Fashion Journal and the list goes on. In August 2023, Boss Media PR executed E.S.K’s new product launch for their highly anticipated new micro ..read more

askbella, an innovative beauty platform that harnesses the power of data and AI recently engaged Boss Media PR for a 3 month campaign. After previously launching to the market in Australia, Boss Media PR was tasked with devising a creative campaign that could generate new media interest. Working closely with the brand’s founder Elaine Yang, Boss Media PR tapped into her expertise to generate a wide range of results such as features in The Urban List, WHO Magazine, NZ Herald, Australian Women’s Weekly, Body + Soul and the list goes on ..read more

Australian activewear brand Duke The Label approached Boss Media PR to implement a 3 month brand awareness campaign. In this 3 month campaign, Boss Media PR secured 36 media placements including features in the Sydney Morning Herald, The Daily Mail, Popsugar, Mamamia, Body + Soul, News.com.au, Yahoo, Women’s Health, The Urban List and the list goes on. Duke the Label contains to engage Boss Media PR for the brand’s new seasonal launches ..read more

Introducing Sky Gazer, an Australian brand that is set to change the way you think about a common beachside accessory forever – the towel. Sky Gazer’s range of luxurious towels are sand resistant, super absorbent, lightweight and rapid dry, proving that not all towels are created equal. Perfect for poolside, beachside, picnics, the gym, or wherever the tide takes you, Sky Gazer’s range of towels are stylish, yet functional. What’s more, each Sky Gazer towel comes encased in a matching multi-purpose wet-bag that can store valuables, or be used to hol ..read more

Boss Media PR, one of Australia’s most sought-after PR agencies, kicks off 2021 with a bang with the launch of ‘Boss Experts’. Boss Experts is Boss Media’s new stable of credible resources available to the media and brands. Aimed at providing a one stop shop for valuable insights, market research, data and education, Boss Experts aligns with Boss Media’s commitment to championing a new era of creativity, in order to produce award-winning PR results.  Boss Experts sees Boss Media PR’s stable of brand representatives, thought leaders and professionals all come together under the one banner ..read more

Did you notice that you’d shed more hair this year? Perhaps you caught a glimpse of your precious strands running down the drain after a shampoo, or caught clumps of it in your hairbrush? While it’s important to know that it’s normal to shed hair (women typically shed around 80 stands on average per day due to general breakage and styling), 2020 – the year of lockdown locks – would have had some part to play in extra shedding! Grow Haircare Expert, Belinda Keeley from Chumba Concept Salon explains why. STRESS Stress can unfortunately affect hair shedding. Cortisol (the stress hormone ..read more