Augmented Reality for Packaging 2024
Morphy Vision
by admin
6d ago
In an era where differentiation in the marketplace is more critical than ever, augmented reality (AR) packaging emerges as a beacon of innovation, heralded by industry forecasts as a pivotal trend for 2024. This transformative technology marries the tactile nature of traditional packaging with the boundless possibilities of digital content, offering brands a novel approach to engage consumers on an unprecedented level. AR technology offers a unique blend of digital and physical worlds, providing an immersive experience beyond traditional marketing strategies. As we move into 2024, platforms li ..read more
Visit website
Roald Dahl’s Matilda the Musical
Morphy Vision
by admin
6d ago
Social AR Campaign for a Movie Premiere Client Sony Music Masterworks and Netflix’s series «Roald Dahl’s Matilda the Musical» Instagram Game 3D Music Objective Develop an interactive AR filter for Instagram that immerses users into the world of Matilda while promoting the premiere of the musical. Stages of Work 1. Conceptualization: Drawing inspiration from the series, we chose a theme that revolves around evading Miss Trunchbull’s watchful eye. The user tilts their head to switch between screens, making the experience engaging and tied to the storyline. 2. 3D Modeling Our skilled 3 ..read more
Visit website
Marketing today: creative studio, Morphy.Vision, sheds light on AR/VR trends
Morphy Vision
by admin
6d ago
In 2008, BMW “MINI” first showed off an AR ad. And this experiment kicked off a trend for steady AR growth – the segment is poised to overcome the whopping $50B by 2024. And the Ukrainian market is in the pack—despite a devastating war, their tech companies continue growing. Оlena Gertsuskaya, co-founder of Morphy.Vision, this article will cover the key trends in AR / VR and the fusion of AR with other digital things. AR + NFT During the past 2 years, the NFT market has grown up to 10 times. Jokes aside, NFTs reached over $2.4B in the first 6 months of 2021—and it’s just the beginning. The who ..read more
Visit website
Augmented Reality and social projects
Morphy Vision
by admin
6d ago
Morphy.vision is a Ukrainian company that creates AR filters for Instagram, Snapchat, and TikTok. Our studio made a bunch of socially-focused AR filters: BRAVE for Brave Like Ukraine, the 3D Vyshyvanka model project, and a target tracker for F THAT’S HOT sauce. AR filters are great for social initiatives, not just for business. It amplifies visual interaction, spurs to discover products, and subtly delivers your message. The goal is to encourage creative people to support Ukrainian bravery in their projects. Brave The Brave AR filter is about two things: viburnum wreath and tattoos. According ..read more
Visit website
Morphy.vision is back on track! ✨
Morphy Vision
by admin
6d ago
Morphy.vision is back on track! ??⠀ Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays strong together, keeps working and creating no matter where we are?? ⠀ Today we’d like to thank our clients and partners for the incredible support they’re showing us and all of Ukraine. It is also important to recognize that this is not support out of pity, but out of admiration for how ..read more
Visit website
The Impact of Augmented Reality on Marketing and Sales
Morphy Vision
by admin
6d ago
Augmented reality has changed the marketing landscape—it removed the gap between real and virtual realms. The technology made digital content appealing by showing people a complete and realistic impression of objects surrounding them. AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism, architecture, education, and especially business and marketing. With AR, companies and brands can create unique experiences, engage customers, and boost conversions. How does AR change consumer-buying behavior? As advanced technol ..read more
Visit website
Why Your Holiday Campaigns Need Social AR
Morphy Vision
by admin
6d ago
Since 2019, Instagram has allowed the use of IG effects, which help users to interact with augmented reality. AR filters for Instagram allow users to add interesting video effects to a real image and publish it in Stories. This tool has attracted brands that have figured out how to successfully use AR in general and popular augmented reality trends to entertain their customers and draw attention to their products. Using AR Filters for Marketing Purposes The creation of viral content has long been recognized as one of the most successful solutions for promotion on social media. But with the adv ..read more
Visit website
How can Augmented Reality projects boost brand recognition
Morphy Vision
by admin
6d ago
Boost brand recognition by grasping attention, emotions, and encoding memory? These ideas determine how brands should view their business strategies. According to the Neuro-Insight study, there is a stark difference between AR-powered content and its common counterpart — regular posts. Augmented Reality projects make it much more entertaining and mesmerizing, giving the vital edge for brands to stand out. The guys from Patsany Agency turned to us to make their “City vs. Urbasaurus’ idea real. While promoting the glo brand, they change the landscape of cities to make them cozy for living. Our g ..read more
Visit website
Augmented Reality Trends in 2021
Morphy Vision
by admin
6d ago
Augmented reality technologies are developing at an incredible pace, appearing in almost all areas of human activity. To fully assess the scale of AR spread, according to ARtillery Intelligence data, at the end of 2020, there were almost 600 million active devices supporting AR. In 2021, this technology has already become a niche leader, and it is used for educational, professional, entertainment purposes and even to promote businesses. Let’s see what augmented reality trends are present in the world in 2021. Social Media Is the Main Stage for AR The first thing that the average Internet user ..read more
Visit website
Examples of augmented reality for e-commerce brands
Morphy Vision
by admin
6d ago
Augmented reality brand experiences Surely, you’ve heard about AR. From a funky gimmick to the mainstream, AR technology and AR filters software has become a proven solution for the masses of people. Here is how it happened. The turning point for AR brands’ popularity was the adoption by tech giants. After Google and Apple hopped onto the AR train and included it in their products AR technology, content, and user experience have been taken to a new level. And that means a lot! Support from such platforms means people investing their time and effort to create captivating AR content, both stunni ..read more
Visit website

Follow Morphy Vision on FeedSpot

Continue with Google
Continue with Apple
OR