5Minute Read WCAG Definition The WCAC definition is a set of principles and technical standards on web accessibility developed by the World Wide Web Consortium (W3C). Have you received an email in the past month or so that was hard to read, the colour contrast was harsh on your eyes, or the text was too small, I’m sure you have. And what do you do with those emails, you likely send them to the bin and move on to the next email. Imagine if this was for every single email you have received in the past month; chances are you will miss something important, feel out of the loop or ..read more

5Minute Read What is Webinar Marketing? Webinar marketing is part of your webinar strategy to help promote your webinar. It is used to engage an interested audience in your product or service online in real time. Webinar marketing can include email communications, email marketing campaigns, reminder emails, building landing pages with webinar information, sending SMS, pre and post-webinar surveys and producing engaging social media posts. Boost Your Webinar Success: Top Promotion and Lead Nurturing Channels Why Are Webinars Important For Business Promotion? Webinars are ..read more

Swift Digital's Paul Hodgson presents Mastering Marketing Automation: Unveiling Swift Digital's Powerhouse In our first webinar of 2024, Swift Digital’s Marketing Automation expert Paul Hodgson, will be holding a webinar on Mastering Marketing Automation: Unveiling Swift Digital’s Powerhouse. Register Now -> Free Webinar 15th February   Paul will be going into more detail on what makes Swift Digital the platform of choice for the Australian government, finance, education, and corporations. Our Marketing Automation Expert For more than two decades, Paul has accumulated ext ..read more

Merry Christmas and A Happy New Year! As the year draws to a close, we want to take a moment to express our deepest gratitude for your continued support. It has been a pleasure serving you throughout the seasons. May the coming year be filled with joy, success, and fulfilment for you and your loved ones. As we prepare to welcome a new year, we look forward to bringing you even more exciting content, features, and improvements. Your feedback has been invaluable, and we are committed to enhancing your online experience with us. Let’s have a look at what’s in store for your Swift Digital acco ..read more

5Minute Read What is Omnichannel Marketing? Omnichannel marketing is a strategy that focuses on creating a unified and seamless customer experience across all channels, whether online or offline. The idea is to integrate various marketing channels—such as websites, social media, email, physical stores, and more—so that they work together harmoniously. Why is Omnichannel Marketing Important? Omnichannel marketing is crucial in today’s digital landscape for several reasons, all of which revolve around delivering a seamless and cohesive experience to the modern consumer. Here ar ..read more

5Minute Read What is the Email Size Limit? The ideal email header size is 600-700px on desktop and 320-385px on mobile. When it comes to creating and sending email campaigns and building newsletters, email size matters.  There are several technical considerations to keep in mind to ensure your emails are delivered effectively and look great across various devices and email clients. Email size is one of the more important technical considerations. In this blog post, we’ll delve into the importance of email size specifications for your emails and also ideal newsletter ..read more

Swift Digital's Ryan Harris presents Government Case Studies Webinar Swift Digital’s Government Communications Specialist, Ryan Harris, will be holding a webinar on Case Studies of Exceptional Customer Experience in the Australian Government. Register Now -> Free Webinar 5th September   Ryan will be going into more detail on how government organisations can harness the power of marketing automation to deliver exceptional customer experiences. Our Australian Government Specialist Ryan has a wealth of experience working and strategising with government agencies and sta ..read more

5Minute Read  What is Event Management Software? An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management including attendee check-in, attendee engagement and the creation of event landing pages. Key Benefits of Using Event Management Software To Run Event If you’ve not considered investing in event management software, it’s time to find out why now is the right time. Event Management Software In ..read more

Are you under pressure to get your campaign emails sent? Do you need an extra pair of hands? Find out how you and your team can get additional help, plus one hour of work worth $225 for absolutely FREE. What is Swift Digital Bureau Service? We offer the Swift Digital Bureau Service, whereby you can call on a Swift Digital expert to help you with your workload.  Let our trained Swift Digital support team do the work for you! Our experts can help in the following areas: Project Work & Consultation Marketing Automation Campaign Building Publishing Emails Setting Up Events Strategis ..read more

5Minute Read Is Email Marketing Dead? Is Email Marketing dead? “What do you mean? When did it die?”  No, email marketing is not dead. Email marketing as a marketing tool is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for more sophisticated tools in marketing communications, email marketing isn’t dead. Does Email Marketing Still Work? Good question, does email marketing still work?  Critics have claimed that email marketing is dead and sometimes question whether email marketing does still work or i ..read more