Crafting the Perfect Pitch: Your Ticket to Media Stardom Are you ready to shine in the spotlight of media coverage? Crafting a pitch that makes journalists lean in with excitement is an art, but fear not – we’ve got the canvas, the brushes, and the strategy for you. Welcome to the raraPR guide on creating the perfect media pitch that will secure your spot of ink in the headlines. 1. Target a Specific Audience: Know Your Audience, Rule the Media Realm Bullseye! Before you even begin crafting your pitch, pinpoint your audience. You wouldn’t offer a snorkel to a desert wanderer, right? The same g ..read more

HOW TO GENERATE PUBLICITY FOR YOUR BUSINESS?  One of the most common questions we get asked is “How do I create media stories and publicity for my business?” This is a true skill of the PR Pro. It’s one of the first things we’re trained to do when we hit PR agency life straight out of uni –  publicity generation is how we build our PR muscles, the first thing. While there are many strategic communications things we do in the PR tool bag one of the things we do a lot is to seek and build stories that will drive publicity for a business. Publicity is a proactive and strategic part of a ..read more

A HOW-TO GUIDE TO HELP YOU ON YOUR VERY MERRY PR WAY. So, you’ve dipped your toes into the exhilarating realm of Public Relations, and suddenly, a looming cloud called the PR plan has cast its shadow over you. Whether you’re new to the PR scene or a seasoned pro delving into the realm of communications, creating your first PR plan can be as daunting as deciphering the intricacies of a cryptic riddle. Fear not, fellow PR pilgrim! Having walked this path myself, from the undergrad corridors to the graduate avenues of Professional Communications, I know just how bewildering that first PR plan can ..read more

Introducing PRBYYOU, the innovative DIY tools and templates PR system developed by raraPR. Our goal? To empower you with the means to create meaningful awareness and drive impact through strategic PR, minus the wait. You might be on the fence about whether to tread the agency path or embark on your PR journey independently. Well, here’s the good news: PRBYYOU bridges the gap, offering you instant access to world-class PR strategies, regardless of where your business stands today. Imagine this – a curated collection of potent PR resources, right at your fingertips. No more delays, no more uncer ..read more

Making Your Mark: The Power of PR Investment for Business Owners In the fast-evolving, forever-changing kingdom of all things business, establishing a strong reputation and staying ahead of the competition is imperative for success. This is where the strategic power of public relations comes into play. Entrepreneurs and business owners often find themselves at a crossroads when pondering the value of where to point their marketing spend. In this article, I’ll hop, step and jump into the critical aspects that business owners should consider when contemplating which yellow brick road to take whe ..read more

Hey there, savvy business owners and aspiring entrepreneurs! We know that navigating the vast ocean of public relations and marketing strategies can feel like trying to find a needle in a haystack. But fear not, because we’ve got your back. We can manage it all for you or if you’re going your own way, we can set you on the right track. Whether you’re selling hand-crafted jewellery or offering top-notch consulting services, we’ve rounded up the crème de la crème of marketing strategies that will have customers knocking down your virtual door. Let’s dive in and uncover the magic behind these tac ..read more

Hey there, savvy PR wannabes, business owners and the PR curious! Let’s dive right into a topic that’s often overlooked but can make or break your business game, certainly your Public Relations (PR) investment. We’re here to chat about the head-scratching blunders folks often commit when investing in PR tactics. Buckle up, because we’re about to dish out some unfiltered truths. 1. Chasing Vanity Metrics Oh, the allure of vanity metrics! We’re talking about the likes, shares, and followers that seem like gold but are often as valuable as a pet rock collection. Sure, they give a fleeting sense o ..read more

PR pro tip time! Clear messaging isn’t just important, it’s like the secret sauce for your PR strategy. It’s the fundamental first and most powerful step to unleash incredible PR foundations and public relations power now and in the very long-term future. Many businesses come to us with one goal and one goal only and that’s for us to secure media coverage in a wishlist of media outlets that they too have pre-determined! Without making sure the PR foundations are  Before you go all-out on reaching media superstars, remember: getting your vibes straight on socials is like nailing that first ..read more

Unveiling Public Relations Excellence: Why raraPR Stands as Australia’s Premier PR Agency Hey there, creative business owners and entrepreneurs! Let’s talk about a skill that’s as vital as knowing your morning coffee order: PR for your own business. Think of it as the art of shamelessly flaunting your business brilliance. Because you believe in what you do right?! Get ready to learn why humble bragging is your ticket to the big leagues. In a world where attention spans are shorter than a TikTok video, PR for your own business isn’t just a luxury—it’s a strategic necessity. Picture this: you’ve ..read more

The New PR Paradigm: Embracing the Evolution of Brand Building We’ve been talking about it for more than a decade but just in case you hadn’t yet heard, the winds of change have swept through the world of public relations, leaving the old era of traditional PR in its wake. The days of predictable media releases and one-size-fits-all campaigns are behind us (hoorah!), making way for a new era of strategic brand building that is sustainable, evergreen and accessible. So, gather around business owners, as we dive into the transformation that is the craft of PR always and forever fast evolving and ..read more