In the ever-evolving landscape of Australian media, understanding the pulse of journalism is crucial for both journalists & PR professionals. The recently released 2024 Australian Media Landscape Report offers invaluable insights drawn from the perspectives of over 800 journalists. This report not only sheds light on the challenges faced by the media industry but also provides necessary guidance on how PR professionals can forge stronger relationships with journalists. In addition to analysing the report's key findings, we've also crafted the ultimate PR Guide to Effective Media Engage ..read more

As a PR agency specialising in baby brands, we're always on the lookout for innovative & quality products that make parenting easier & more enjoyable. Today, we're excited to shine the spotlight on three baby brands that have captured our attention & won our hearts. From eco-conscious strollers to essential nursery items, these brands are making waves in the industry. Let's dive into what makes BabyRest, Greentom, & Baby Village stand out from the crowd. At BabyRest, they understand the importance of providing babies with a safe & comfortable environment to sleep & gro ..read more

PR networking events are invaluable opportunities for professionals to connect, collaborate, & cultivate relationships within the industry. Whether you're a seasoned PR expert or a newcomer to the field, making the most out of your time at these events is crucial for career growth. Here are four tips to help you navigate & optimise your experience at PR networking events.                                      ..read more

Offering a huge range of baby & child products including prams, car seats, baby-wearing, nursery, feeding & playtime items, Baby Village is a one-stop shop when it comes to all your parenting needs – & now it’s opening its doors in Miranda, Sydney.   Stocking the world’s most trusted brands including Bugaboo, BabyBjorn, Ergobaby, Stokke, Maxi Cosi & Medela, Baby Village is passionate about helping their community navigate their way through parenthood with colour, playfulness & happiness, acting as an extension of their “village”. “The Baby Village team are so excited ..read more

In our world, every day is International Peanut Butter Day, but on the 24th January, Straight Up PR celebrated the official day by organising a collaboration for their client Pic's Peanut Butter with healthy courtyard cafe, Daily Greens in Paddington. The partnership involves a limited edition Pic's Peanut Butter menu item that will now be available to the public to enjoy. Straight Up PR launched this collaboration by hosting a mini lunch tasting with 'Friends of Pic's' & peanut butter lovers, to help spread the word. So, run, don't walk, to Daily Greens & try the delicious Pic's Peanu ..read more

Whittaker’s new limited-edition Choc Cross Bun 250g Block is this year’s must-try Easter treat, bringing together the two most classic flavours associated with this occasion. Whittaker’s Choc Cross Bun Block is crafted using its classic 33% Five Roll Refined Creamy Milk chocolate with Hot Cross Bun-inspired ingredients including natural mixed spice, raisins and orange oil, creating a deliciously moreish flavour. Whittaker’s Chief Marketing Officer, Soraya Cottin, says that this block is for those who want to share with friends and family at Easter. “As a block, it’s perfect for Easter hosting ..read more

As another year draws to a close, it's easy to pop your Out of Office on & jump straight into holiday mode, & then into a New Year. However, there's benefits to stopping & reflecting on the year that was, before we sign out completely. We spoke to our lovely client, Amelia Kruse - Executive Leadership Coach, who shared her insights with us about the best way to round out a year. Why is it important to stop and reflect when a year ends? I’d say it’s important to stop & reflect as often as possible! Reflection is one of the simplest & most powerful tools for self care, manag ..read more

Leading PR agency for better-for-you & lifestyle brands, Straight Up PR is celebrating a milestone anniversary, marking a decade of PR campaigns & activations for its clients & withstanding the odds that only one in three small businesses get to the 10-year mark & live to tell the tale. The celebration caps off another year of growth for the agency, surviving through tremulous times with media publications closing, a pandemic, forced industry redundancies, talent shortages, cancelled events & activations, & the rise of social media platforms, AI, hybrid working & I ..read more

CYBEX introduces its new premium compact stroller – the COŸA. A welcome addition to the luxurious Platinum collection, the COŸA sits alongside the flagship PRIAM – an iconic designer pram boasting premium styling, luxurious features, & innovative functionality. COŸA’s every detail has been designed to enhance the beauty of its simplicity. It represents the ideal choice for those searching for an iconic buggy perfected to travel in style, anytime & anywhere. Its flawless minimalism, maximum practicality & extra comfort make CYBEX’s first ever ultra-compact Platinum buggy a luxur ..read more

There are lots of tactics that we explore at Straight Up PR to take client campaigns to the next level. From Media & Influencer Events, Creative Mailers, Media & Influencer Relations, Website Redesigns, Brand Partnerships & Activations. Now, we can add extra value to our client’s Media campaigns with our Resident Nutritionist, Julia Leon. We’re excited to introduce our new offering of a Resident Nutritionist, who can support Media campaigns & get the coverage that matters most. Meet Julia Leon, our Resident Nutritionist: Holding a Bachelor of Health Science (Food & Nutriti ..read more