The following content is part of our fortnightly newsletter eDMs "Take A Beat Thursday" and was originally sent out on February 8th. If you'd like to join the list and get these insights live and as they happen, subscribe to receive these emails.    Does the regulator see you as friend or food? Here’s one way to not become their prey ..read more

Ah, the corporate dilemma – should we handle our public relations in-house or hire an agency? And... if we do hire an agency, how can we get the best results from that investment? Whether you're deciding on enlisting an agency, considering a blend of agency and in-house support, unsure about agency readiness, or just seeking insights on maximising agency partnerships, we're here to help ..read more

In the rapidly evolving landscape of modern business, organisations face a multitude of challenges that can quickly escalate into full-blown crises. From product recalls and data breaches to natural disasters and scandals, the potential for reputational damage and financial loss is ever-present. Effective crisis communication strategies have become an essential component of risk management and organisational resilience. A crisis by its very nature is an unpredictable and high-stakes situation that demands prompt and decisive action. Failure to communicate effectively during such critical mom ..read more

Last week, BlueChip hosted our annual Summer Soiree. Joined by a panel of esteemed Australians, notably funds management and charity pioneer Chris Cuffe AO, Matildas doctor Dr Brandi Cole and 'Fear and Greed' founder and award-winning journalist Sean Aylmer. Here we share insights provided by Sean Aylmer from the night. Sean Aylmer is no rookie when it comes to understanding the media. From his background as former editor of the Sydney Morning Herald, to currently being the founder and co-host of the number one business podcast in Australia, Fear and Greed, here's what he suggests are the 5 ..read more

A business’s reputation is something that can take years to build, but seconds to shatter. Whether it be a data breach, a scandal involving a senior member of your executive team or a lapse in business ethics, a damaged reputation can have severe consequences on a company’s long-term sustainability.    At BlueChip, we recognise the delicate nature of reputation management and the critical role it plays in brand perception. Leveraging our expertise, we’ve put together a series of steps that will help when rebuilding a damaged reputation, particularly during a crisis.   ..read more

Financial services marketing — from local banks to stock markets — has long relied on the power of “community”, using the idea of collective engagement to drive revenue growth. Brand communities have evolved from a mere marketing trend into a fundamental strategy for finance companies to grow and retain customers. Establishing an authentic brand community is challenging, especially in a saturated media environment. As PR and marketing experts specialising in this sector, we recognise that success hinges on a strategic approach, focusing on understanding where and how these communities engage ..read more

Financial services marketing — from local banks to stock markets — has long relied on the power of “community”, using the idea of collective engagement to drive revenue growth. Brand communities have evolved from a mere marketing trend into a fundamental strategy for finance companies to grow and retain customers. Establishing an authentic brand community is challenging, especially in a saturated media environment. As PR and marketing experts specialising in this sector, we recognise that success hinges on a strategic approach, focusing on understanding where and how these communities engage ..read more

  Retirement is a milestone many of us look forward to, but it also brings along a set of financial considerations on how to spend wisely to make sure your retirement plan doesn’t outlast your savings. The size of Australia’s total superannuation assets was around $3.54 trillion in the June 2023 quarter report, up 7.6% from the year before, according to the industry regulator the Australian Prudential Regulation Authority (APRA). But even with a booming superannuation sector, everyone’s individual super balance will be different depending on what you’ve been able to save ..read more

  It’s clear now that the general emergence of AI, particularly with  companies like Lakeba Group at the forefront, are going to not only change business for the better, but life in general. Whenever someone asked me about AI I delivered this same, cynical message. One Saturday at my local cafe, for example, when a younger and more optimistic colleague cornered me in the sunshine and asked for my take on AI, I went in with both barrels. He nodded sagely and left with a cappuccino and a suitably adjusted mindset. Job done, I thought. But from the corner of the cafe a quiet, accented ..read more

When Australian Ethical first opened its doors in 1986, it was an upstart in the country’s sleepy retirement savings scene. Fast-forward nearly 40 years, and the $3.5 trillion superannuation sector is scrambling to launch and grow similar ethically invested products. A slew of specialist ESG funds have launched in the past decade while, at the big end of town, the major industry funds are building out fledgling ethical options to entice younger customers to join. And contrary to common belief, investors have not lost out on returns over longer timeframes in ethical options versus unrest ..read more