In today’s data-driven business landscape, companies that can effectively use their data have a major competitive advantage. According to Forrester, businesses that use data to make decisions are 58% more likely to beat their revenue goals. Yet, 79% of companies say they struggle to take insight-driven action on their data in real time.  Businesses are 58% more likely to surpass revenue goals when they make data-driven decisions. Source: Forrester Showpad’s enhanced Analytics and Insights dashboard goes beyond conventional data reporting. It delivers the answers you need from your analyt ..read more

Market conditions in today’s global landscape are constantly changing and difficult to predict. The uncertainty surrounding inflation, recession, and supply chains have caused ripple effects in businesses across industries: 81% of sellers say deals have been lost or stalled in the past year due to a key stakeholder’s departure from a client or prospect company. 57% of buyers say sellers lack knowledge of their unique business needs. 46% of sellers feel fatigued when thinking about facing another day at the job. So how can sales leaders drive growth in today’s landscape? With support from sal ..read more

What is your typical motivation for pulling a data report at work? Most likely, you have a question that you need answered. You consult the data to gain clarity on a decision or to evaluate performance. You start with a question:  If you’re in sales enablement, you’re keen to know: “how many of our sales reps have been certified on the new materials?”  If you’re in marketing, you’re wondering: “is our new content campaign working?” If you’re a seller, you want to see: “what’s the buyer engagement on my deal?” So why doesn’t your reporting start with that same question?  Most c ..read more

It’s likely your organization has access to plenty of meaningful analytics that can provide critical insights into your business, customers and competitors. But do you apply your data findings to make insight-driven decisions? When you don’t act on your data, you waste resources, miss revenue opportunities and decrease profitability. Yet many businesses continue to let data sit idly by without taking action. Nearly two thirds (68%) of data is never used. Survey respondents identified the top barrier to using the data as “making collected data usable.”  And despite nearly all employees (8 ..read more

“Where can I find relevant content for my first buyer meeting?” “We really need more videos and one-pagers for prospects.” “How do I know what assets to share with my buyer?”  “This is too general. I need more specific content.” Sound familiar? The good news is that you’re not alone. Content chaos is a challenge many companies face.  The core of the problem is that sales and marketing departments work in silo from each other. As a result, more than 65% of marketing content goes unused. All that wasted time and effort is enough to break the heart of any marketer (or CFO). Not to menti ..read more

In today’s data-driven business landscape, organizations increasingly rely on internal reporting to make informed decisions. Companies that fail to use analytics productively will fall behind.  It’s likely you already have many data tracking and reporting tools in place at your organization. CRM systems, website analytics, marketing automation platforms, business intelligence tools, customer feedback and more all provide valuable information. But ask yourself: Does your data actually help you to make insights-driven business decisions? Companies that prioritize data-driven decision-making ..read more

February is the month of love and we’re certainly feeling it here at Showpad. For the third year in a row, Showpad made G2’s Best Software Lists — all thanks to the hundreds of amazing reviews we’ve received from our customers.  We are excited to announce that Showpad has been ranked in the Top 50 in 5 categories out of 100,000+ vendors. So, to our loyal customers, we mean it when we say: We never could have done it without you. First, a thank you to our customers We appreciate nothing more than to see a Showpad customer reach new levels of success. It humbles us to know that we’ve enable ..read more

At Transform Connect 2022, we brought over a thousand sales enablement and marketing professionals together. Followed up by the Transform Connect Afterparty, where we kept the knowledge flowing. Catch up on the conversations and advice shared during Transform. What sales enablement challenges do you face? We wanted both events to respond to real challenges our customers face today, like why “up to 90% of marketing content goes unused by sales” (Source: American Marketing Association). Is that true, and how can sales enablement conquer this problem? To answer this question and others, take a lo ..read more

Meet Ljiljana Budimir Vukicevic, Sales Enablement Digital Capability Lead at Schneider Electric. In her 20+ year tenure with the global energy management and automation company, Ljiljana has seen and led major technological evolutions across the business — from customer care to IT support and, most recently, sales enablement.  But when you’re leading enablement at a company as large as Schneider Electric (with nearly 130,000 employees and hundreds of distributors globally), you will run into some challenges. Learn how Ljiljana and her team are tackling sales enablement and change manageme ..read more

We are proud to share the news that our employees have been recognized for their authenticity, extraordinary work and the culture they have built at Showpad. “And the Built In ‘Best Places to Work’ 2023 award goes to…” Built In has named Showpad as one of the Best Places to Work, honoring our passionate people and the work they do. Built In’s Best Places To Work lists recognize companies that offer top rewards programs and compensation packages. Built In is a tech community with the mission to unite the top talent with the right role at the best companies.  Our employees are able to ..read more