From business goal to tangible sales enablement initiative
Showpad
by Showpad
5M ago
We are living in volatile and unpredictable times—no doubt. We experience very fast changes and unexpected turbulence in almost all areas of our lives. Think of politics, the financial market, natural disasters, economic challenges, and paradigm shifts. Leading sales enablement initiatives effectively in a turbulent world is not an easy task Staying relevant and ensuring a steady flow of revenue are key challenges for every business these days. And that brings you as an enablement leader into the spotlight. More than ever before, you must deliver a well-thought-through business case that clear ..read more
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How to unlock the potential of every rep—with role-based competencies
Showpad
by Showpad
7M ago
Becoming a top-performing seller doesn’t simply happen after accepting the role. It requires a drive to try new methods and learn from previous mistakes. Reps should be confident, adept at recognizing a buyer’s challenges, and quick on their feet—along with a long checklist of other sales skills that help them build relationships and close deals. While every seller aspires to be a high performer, they can’t do it alone. They need thoughtful sales training and proactive coaching from their manager. Yet, all too often the urgency of the present—including deal pursuits, forecasting, and quarterly ..read more
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Embracing AI for business sales success
Showpad
by Showpad
8M ago
For companies that offer products or services, sales success is central to business success. And across the commercial landscape, competition is fierce and expectations from buyers are higher than ever. This coincides with a significant shift in the business of sales, sparked by recent steps forward in the field of Artificial Intelligence (AI).  Forward-thinking companies and their sales teams are already using AI-powered capabilities to their advantage: adding further value to every buyer interaction, while working faster and smarter. Inevitably, such advancements are reshaping the way b ..read more
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Showpad named a leader in the Forrester Wave™: Sales Readiness Solutions, Q4 2023 report
Showpad
by Showpad
9M ago
Showpad is honored to announce that we have been named a Leader in The Forrester Wave: Sales Readiness Solutions, Q4 2023 report. We believe our recent recognition is validation for our commitment to deliver game-changing value to our customers. We consider it a reward for the hard work Showpad has done across the platform, especially for training and coaching. We are a global sales enablement front-runner with a comprehensive solution that helps sales and marketing teams improve win rates, close deals faster, and ramp new sellers quickly. And in today’s rapidly evolving business landscape, bu ..read more
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Why sales enablement must embrace AI
Showpad
by Showpad
11M ago
Every decade or so, a technological tidal wave sweeps through our lives, reshaping behaviors and processes. Each innovation leaves an indelible mark on both personal and professional landscapes. We’ve witnessed such transformative waves with the advent of the internet, web 2.0, and mobile technology. Today, a new wave is rising—generative AI—ushering in a revolution that promises to redefine the world of sales enablement. What generative AI can do—and what it can’t Even if you’re not familiar with generative AI, by now you’ve probably heard the hype around tools like ChatGPT, Bing Chat, and Mi ..read more
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How to build an effective sales enablement program
Showpad
by Showpad
1y ago
Sales enablement professionals play a critical role in empowering sales reps and driving revenue growth. However, the volume of project requests that flood in from across sales organizations can overwhelm even the most seasoned enablement experts. Enablement leads must create a streamlined process for developing sales enablement programs. This will ensure their efforts have a big impact and deliver long-term results.  Establishing a clear process is key to effective sales enablement Sales enablement teams are often confronted with a myriad of project requests. From sales training and sale ..read more
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A marketer’s guide to better buyer insights
Showpad
by Showpad
1y ago
In today’s rapidly evolving business landscape, buyer intelligence has never been more crucial. Buyers contain multitudes. They are individuals with unique preferences, pain points, and aspirations. The ability to align revenue teams around buyer personas—deep dives into buyer needs, challenges, and goals—is no longer a mere option but an imperative for marketers seeking to drive sales growth and build long-term customer relationships. Uniting your marketing and sales teams around a common buyer understanding can lead to greater business outcomes: 50% higher content usage and 2x lead conversio ..read more
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Three ways Showpad uncovers more answers from your data
Showpad
by Showpad
1y ago
In today’s data-driven business landscape, companies that can effectively use their data have a major competitive advantage. According to Forrester, businesses that use data to make decisions are 58% more likely to beat their revenue goals. Yet, 79% of companies say they struggle to take insight-driven action on their data in real time.  Businesses are 58% more likely to surpass revenue goals when they make data-driven decisions. Source: Forrester Showpad’s enhanced Analytics and Insights dashboard goes beyond conventional data reporting. It delivers the answers you need from your analyt ..read more
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2023 sales enablement trends to watch from our guest, Forrester’s Peter Ostrow
Showpad
by Showpad
1y ago
Market conditions in today’s global landscape are constantly changing and difficult to predict. The uncertainty surrounding inflation, recession, and supply chains have caused ripple effects in businesses across industries: 81% of sellers say deals have been lost or stalled in the past year due to a key stakeholder’s departure from a client or prospect company. 57% of buyers say sellers lack knowledge of their unique business needs. 46% of sellers feel fatigued when thinking about facing another day at the job. So how can sales leaders drive growth in today’s landscape? With support from sal ..read more
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How to transform your data into actionable insights
Showpad
by Showpad
1y ago
What is your typical motivation for pulling a data report at work? Most likely, you have a question that you need answered. You consult the data to gain clarity on a decision or to evaluate performance. You start with a question:  If you’re in sales enablement, you’re keen to know: “how many of our sales reps have been certified on the new materials?”  If you’re in marketing, you’re wondering: “is our new content campaign working?” If you’re a seller, you want to see: “what’s the buyer engagement on my deal?” So why doesn’t your reporting start with that same question?  Most c ..read more
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