In episode #88 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Women’s Sports Foundation. Fifty years ago – shortly following the enactment of Title IX – the Women's Sports Foundation was founded by Billie Jean King as one of the 1st organizations to recognize the role of sports in helping girls and women achieve their full potential in sports & in life.? What was started by BJK in 1974 with a $5,000 check, has grown into a multifaceted organization that has invested over $100 million to help girls and women play, compete ..read more

In episode #87 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to women’s sports. Powered by female voices, the Women's Sports Network aims to make women’s sports accessible to fans 24/7 by featuring original programming, live game action, award-winning docs, athlete profiles, and behind-the-scenes stories of women athletes.  Their signature daily studio show, GAME ON, features the latest news and hottest topics on ..read more

In episode #86 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST. Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports.  Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journalists are women & just 15% of coverage is on female athletes and non-binary folks.  Through their hugely popular newsletter, podcast, and social conte ..read more

In episode #85 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising. In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts.  As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as ..read more

In episode #84 of ?️The Business Case For Women’s Sports, presented by Ally, we sat down with Laura Waters-Brown, a Director at The Collective at Wasserman, and one of the key leaders behind the #WeAreBG Campaign to bring Brittney Griner home safely. On February 17, 2022, WNBA superstar Brittney Griner was detained upon her arrival in Moscow.  As of April 29, 2022, Griner was officially classified as a Wrongful Detention by the U.S. State Department, which signals that the U.S. government will seek to negotiate her release.  While Griner was detained, the team at Wasserman (the agenc ..read more

In episode #83 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Arianna Criscione, the Co-Founder of Valeur. Arianna is an ex professional football player who has mixed her on-field knowledge with her off-field business acumen to become an expert in women’s football.⚽️ In addition to being on the founding team of Mercury 13, Arianna and Co-Founder, Preeti Shetty decided to start Valeur because they know that women in sport are underpaid and they want to help change that.? Valeur is working to be the voice of pay equity within the sports industry, empowering ..read more

In episode #82 of ?️The Business Case For Women’s Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.? Through their popular podcast, video and live events, Flame Bearers gives women Olympians & Paralympians a platform to share their trials and triumphs, discuss what life is like outside the games, and bring unique perspectives to their stories.  Jamie started Flame Bearers after recognizing how little media coverage wom ..read more

In episode #81 of ?️The Business Case For Women’s Sports, presented by Ally, meet women’s sports leader & legend, Ilana Kloss. Ilana and her long-time partner, Billie Jean King, have been fighting on behalf of women in sports for decades.? Currently, Ilana serves as the CEO of Billie Jean King Enterprises, a part owner of the Los Angeles Dodgers and the Angel City Football Club, the Chair of the Board of the Billie Jean King Cup Limited, a member of the Women’s Sports Foundation’s Executive Board, and a member of the Board of the PWHL. From 2001-2018, Ilana was the CEO & Commissioner o ..read more

In episode #80 of ?️The Business Case For Women’s Sports, presented by Ally, we sat down with Jennifer Haskel, the Insights Lead for Deloitte’s Sports Business Group. A new report from Deloitte came out that predicts that for the first time in history, women’s professional sports will generate over $1 billion in global revenue. The growth of women’s sports is happening quickly: per Deloitte, the industry saw $695 million in revenue in 2022, $981 million in 2023, and now is projected to see $1.28 billion in global revenue in 2024. In this episode, hear Jennifer & Caroline discuss the method ..read more

In episode #79 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan, the new CEO at Parity.  Parity is on a mission to close the gender income & opportunity gap in professional sports by developing high-impact collaborations between brands, professional women athletes and their fans.? Less than a year in as Parity’s CEO, Leela has hit the ground running bringing her incredible expertise in marketing, business development, tech, and so much more to the table on behalf of women athletes. In this episode, hear Leela & Caroline discuss ..read more