I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d love to try writing songs, a quick Google search later, and I was enrolled in the course. What I wasn’t to know was that this was the last face-to-face course the teacher, Keppie Coutts, would teach. The course was brilliant and massively challenging – for reasons to be detailed in another blog post (because deliberately doing hard things regularly is a great practise for business ..read more

Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market is now sophisticated – which isn’t a bad thing! Selling online offerings through ordinary launch events used to be easy (or at least, easier). Nowadays, people know better. We have choice. We have competitors. We have lost our naïve enthusiasm (though hopefully, not our enthusiasm). We’re far less likely to purchase because of marketing razzle dazzle and far more likely to do ..read more

February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my historical data to inform decisions, I’m only looking at data from the last 12 months, not data from the last 3 or 5 years, because 2020 onwards has been so volatile. Get yourself a cuppa and settle in, because this is a long one, combining both business and life (because seriously, these things are seriously intertwined) with as many useful details as possible, so you can get value from ..read more

In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives and gushingly say, “you’re living the dream!” But I was knee-deep in nappies, nap times, client phone calls, and other people’s marketing. It looked a lot different from the inside. My very first course I held in a café in Newtown, on a stinking hot Sydney summer day. Seventeen souls turned up, and I had a blast. A couple of months later, I booked a flight to Melbourne and the res ..read more

Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of March 2020 like the apocalypse has arrived. This deviation is being followed, thick and fast, with terrorism and war, cyber-attacks on corporations, and a global recession. In business (and life), the ability to anticipate and adapt to change is paramount. The accelerating pace of change means that your business’s sustainability requires a future-focused approach. In this article, I ..read more

Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your business – and consistent cash flow – then the best time to start building your list was yesterday. The next best time to start is today. Here are my top five organic (non-paid) list-building strategies that bring me a regular stream of qualified leads into my business. Pick one! Or use all five. Whatever floats your boat. You might notice that four out of five of the strategies covere ..read more

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