Ama Qamata made her television acting debut in 2016 at the age of 17, and went on to land a main role in the popular South African drama series, Gomora in 2020. In the same year, Ama was cast in a lead role in the Netflix crime drama Blood & Water, which hit the number one spot on Netflix in regions such as South America and Australia, with Ama receiving her first international acting nomination at the Series Brasil Awards in the category Actress Revelation of the Year. Speaking to Ama, it’s clear that she was destined to become an actor. “I can’t remember wanting to be anything else. Acti ..read more

Ama Qamata made her television acting debut in 2016 at the age of 17, and went on to land a main role in the popular South African drama series, Gomora in 2020. In the same year, Ama was cast in a lead role in the Netflix crime drama Blood & Water, which hit the number one spot on Netflix in regions such as South America and Australia, with Ama receiving her first international acting nomination at the Series Brasil Awards in the category Actress Revelation of the Year. Speaking to Ama, it’s clear that she was destined to become an actor. “I can’t remember wanting to be anything else. Acti ..read more

National cricketer Laura Wolvaardt describes her journey to becoming a professional cricketer as achieving the seemingly impossible. “My entire cricket journey has felt somewhat impossible. Growing up, I didn’t think I would get anywhere with my cricket. I didn’t know girls even had cricket teams. I was just playing because I loved it so much. As a five-year-old girl, I definitely didn’t think I would be where I am now, playing cricket for South Africa and in leagues around the world. “Impossible is Nothing is a great attitude to adopt. Anyone can incorporate it into their life – whether you o ..read more

Known for their street sophistication looks, social media influencer Pamela Mtanga and music duo Darkie Fiction, share their street-chic fashion deals they are adding to their cart this Black Friday. Radio and TV presenter, MC and seminar host, Pamela is best known for her trendy fashion content. She says her style is simple with an element of surprise. “It isn’t always practical, but that’s the beauty of fashion, right?” Definitely in her Black Friday cart this year is the Originals adidas ZX 2k Boost 2.0, black leather track pants from the Originals pants range and white a ..read more

Orlando Pirates defender Thabiso Monyane and hip-hop artist, dancer, and father-son duo Lindo Sithole, also known as Baba ka Valdo, share what is on their Black Friday must-have lists this November. First on his list and fresh off his experience at the Tokyo 2021 Olympic games, is Thabiso’s favourite soccer boots. Thabiso plays in the X-Ghosted boot but he recently tested the latest White Spark X-Speedflow during training and his heart was sold. Commenting on it he says, “the white colour-way is a standout for me and a must have for footballers and fans.” Lindo, a soccer fanatic, music ..read more

adidas + YEEZY announce the YEEZY 500 CLAY BROWN adidas + YEEZY announce the YEEZY 500 Clay Brown. It will be available globally on 30th October 2021 at a recommended retail price of R3999, available at adidas.co.za, Sandton Flagship and V&A Waterfront stores. The YEEZY 500 Clay Brown features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impac ..read more

Driven by the belief that sport belongs to everyone, adidas is committed to celebrating all women in sport and ensuring more inclusive spaces for female athletes around the world. With the SPORT HIJAB 2.0 collection, the brand takes another step in this direction and enables women to access sport without compromising on faith, freedom or movement. The SPORT HIJAB 2.0 collection is informed by insights from Hijabi communities in Cape Town, Cairo and Dubai that highlight the challenges of women wanting to exercise, but also wanting to respect their faith and avoid social judgement. The feeling ..read more

The adidas Women’s Store in Canal Walk Shopping Centre in Cape Town started as a pop-up store in August 2020, and is relaunching a year later – having evolved into a fully-inclusive and highly-considered premium shopping experience for women. One of the driving forces behind the transformation, is the input given by a group of female advisors, representing different demographics, cultures and areas of expertise. In addition to this, the adidas team in South Africa took key learnings from the opening of the first adidas women’s store, which opened in Dubai in July this year, while staying loca ..read more

adidas and Marimekko Blend the art of print and performance Recently adidas unveiled its debut line with Marimekko, marking the first ever sports apparel collaboration from the iconic Finnish design house. The limited edition collection features a lineup of beautiful, bold pieces that seamlessly blend Marimekko’s art of printmaking and functional style with adidas’ expertise in sports performance​. The collaboration with Marimekko marks a true collision of icons, with a shared history of pushing the boundaries of innovation and style for over seven decades. The a ..read more

This year for Pride month, adidas athletes and creatives share with us their stories of teamwork, celebration, inclusion, and love. Sport and Pride began in the true DIY spirit. Both are rooted in the belief of creating community spaces allowing individuals to flourish. Since the first game played, passionate athletes of all levels keep pushing the limits of what’s possible. Though for the LGBTQ+ community, the DIY spirit originated in challenging times. Following the Stonewall riots, the LGBTQ+ community has been continuously fighting for inclusion, for their rights to love. As we unite and p ..read more