With Amazon Prime Day 2024 just over two months away, sellers looking to cash in big on one of the year’s biggest shopping days have gone into prep mode. Since Prime Day is to take place in the middle of July, the most probable date of Prime Day 2024 is something around Tuesday, the 23rd of July. Though these dates have not been officially announced yet, right now is the perfect time to start planning. Starting even just a little bit earlier can make the difference in your business between a good sales day and record-breaking sales. More than any clearance sale, Amazon Prime Day symbolizes the ..read more

Expanding into new markets is every seller’s dream. However, the key to successful global expansion is not just about listing your products in different locations. For brands to succeed in various marketplaces, they must adapt their products to specific geographic locations and target audiences. This involves more than Amazon product translation; it requires a comprehensive approach to make your offerings resonate with unique cultural nuances, which is crucial for earning trust and loyalty from international shoppers. What is Amazon product localization and its importance? Amazon product loca ..read more

Navigating the intricacies of inventory management can often pose significant challenges, especially for Amazon sellers starting or scaling their businesses. Luckily, there’s a smart way to sell on Amazon without having to keep piles of stuff in your garage: it’s called “selling without inventory.” This guide will show you how it works and give you tips on how to do it well. Whether you’re new to selling online or you’ve been doing it for a while, selling without inventory can help you make the most of what Amazon has to offer. Various Methods of Zero Inventory Selling 1) Amazon FBA (Fulfillm ..read more

Amazon is a super profitable but hyper-competitive marketplace. Being a seller in this marketplace ensures not just getting your product in front of a prospective buyer but also making sure that it stands the best possible chance of being chosen. Amazon advertising (Pay Per Click or PPC) can be of great help in this regard. It allows you to bid on keywords related to your products so that if a customer searches those keywords, your ads will be exposed to them. Therefore, ensuring proper execution of those campaigns for the guaranteed positive addition to the overall sales strategy would be, fo ..read more

Seasonal fluctuations can make or break an Amazon seller’s success. Whether it’s the holiday rush or the summer lull, navigating these peaks and valleys requires a strategic approach. In this blog, we’ll look into the blueprint for mastering seasonal sales on Amazon, helping you capitalize on the highs and mitigate the lows. What is a seasonal product? Seasonal products are typically available or in demand during only part of the year. From holiday decorations and costumes during Halloween and Christmas to gardening tools during spring and beach gear during summer, these items see their deman ..read more

Amazon launched its European Expansion Accelerator (EEA) as a strategic move to accelerate sellers’ expansion across diverse markets in Europe. It has been designed to help businesses navigate the different regulatory, logistical, and cultural landscapes. The theory is that a program like EEA could make it far simpler to grow your business across a continental scale. So, here is the European Expansion Accelerator explained: What is the European Expansion Accelerator? EEA is an innovative system that simplifies Amazon sellers’ entry into European markets by providing tools, resources, and supp ..read more

Starting to sell products on Amazon can be an exciting venture, but it often comes with a multitude of questions and uncertainties, especially for those new to the platform. Whether you’re a budding entrepreneur looking to start your own Amazon business or an existing seller seeking to expand your horizons, understanding the fundamentals is key.  In this comprehensive guide, our Amazon consulting experts will address some of the most common questions that Amazon sellers encounter, providing you with valuable insights and practical answers to help you navigate the world of e-commerce effec ..read more

“What can I sell on Amazon without needing prior approval?” This question often resonates with new sellers, and rightly so. Amazon’s policies and regulations can appear complex and daunting, but fear not! In this comprehensive guide, we’ll explore Amazon’s open categories and provide you with valuable insights into the wide array of products you can list without the need for prior authorization.  Whether you’re a budding brand or an established business looking to diversify, this tell-all guide by our Amazon consulting experts will equip you with the knowledge and confidence to navigate A ..read more

If you’ve been using Amazon’s backend search terms to optimize your product listings, you’ll want to pay close attention. Amazon has made a significant change that could have a profound impact on your product discoverability and search ranking. The character limit for backend search terms has been expanded from a mere 249 bytes to a whopping 2500 characters, spread across five fields of 500 characters each. This is a game-changer for sellers looking to enhance their product visibility and reach a wider audience on the platform. In this blog, we’ll dive deep into this exciting development and e ..read more

Selling on Amazon can be both rewarding and challenging. While the thrill of growing your business on the world’s largest online marketplace is undeniable, there are aspects that require careful consideration and a strategic approach. One such area that often presents itself as a hurdle is dealing with Amazon’s return policies, refund processes, and the sometimes complex realm of customer interactions. In this blog, we’re here to shed light on these crucial aspects of the Amazon seller journey. Our Amazon consulting experts will not only unravel the intricacies of Amazon’s return policies and ..read more