TL;DR: Why it matters: UGC builds trust (authentic reviews!) which leads to more sales. What it is: Reviews, photos, videos, blog posts... The post How can Amazon sellers use User Generated Content? appeared first on eStore Factory ..read more

TL;DR The dietary supplement market is projected to grow from $177.50 billion in 2023 to $320.15 billion by 2030. Amazon plays a significant role in the health product market, contributing majorly to online vitamin and supplement sales. High competition, strict compliance with Amazon’s regulations, and high advertising costs make selling supplements tough. Sellers must adhere to cGMP standards, ensure thorough testing, and follow detailed labeling requirements. Conduct market research, find reputable manufacturers, and ensure third-party testing for quality and compliance. Utilize structure/f ..read more

TL;DR Amazon Handmade is for handmade, hand-altered, or hand-assembled products. It provides global reach for artisans. Advantages: Access to Amazon’s large customer base, no listing fees, customizable storefronts, and efficient delivery with Fulfillment by Amazon (FBA). Drawbacks: 15% referral fees, strict application process, complex dashboard, and limited customer interaction. Eligibility: Products must be handmade by the seller or a small team, with clear descriptions of the production process; mass production is prohibited. Procedure: Apply, get approved, set up a storefront, list produc ..read more

Even if you’ve crafted the perfect online store, lured in shoppers with irresistible ads, and convinced them to click the “Buy” button, your customer can still vanish afterward and never return to purchase from you. That’s the “buy button blues,” a common eCommerce nightmare that results from ignoring a crucial piece of the puzzle: the post-purchase journey. Providing an excellent post-purchase journey isn’t just a nice extra; optimizing this stage is crucial to your eCommerce success, as 94% of consumers are more likely to make another purchase after a positive customer service experience. Ke ..read more

Struggling to get the most out of your Amazon PPC campaigns? You are not alone. Many sellers miss out on Amazon sales because their ads are not working as they should. In this guide, we explore the best PPC optimization techniques to transform your advertising strategy. We will also compare the 3 campaign types to help you choose the right one for your Amazon business. By the end of this read, you will know exactly how to attract your target audience, drive clicks on your ads, and generate more sales than ever before. The 8 best Amazon PPC optimization tactics Think about your budget, audience ..read more

TL;DR Voice shopping using smart speakers and virtual assistants is expected to reach $164 billion by 2025. Persistent privacy issues have made some consumers hold off on the convenience of voice technology. Smart speakers are predominantly used for multitasking activities, impacting consumer behavior toward voice shopping. As such, while popular with younger tech-savvy users, the adoption of voice shopping is mostly pronounced among older demographics, who appreciate less typing. Increases user engagement, accessibility, and business visibility, key to engaging mobile users. Use natural lang ..read more

TL;DR Amazon Storefront helps your brand stand out with a unique shopping experience. It’s a dedicated space on Amazon to showcase your products and tell your brand’s story. Need to be in the Amazon Brand Registry with a registered trademark and an Amazon Seller or Vendor account. Storefront increases brand visibility, credibility, and customer loyalty while reducing competition on product pages. Use Amazon Store Builder to design pages with images, videos, product details, testimonials, and promotions. Examples from various brands show how effective storefronts attract and engage customers ..read more

TL;DR Amazon Vine Program invites selected customers to review new products, enhancing product visibility and credibility. Vine reviews appear with a special badge on product pages, signaling authenticity to potential buyers. Pros: Early reviews, high-quality feedback, increased visibility in search results. Cons: High enrollment cost, no guarantee of positive reviews, and less control over reviewer selection. Tips: Ensure product quality, and accurate listings, and monitor feedback for necessary adjustments. Other review generation methods include the ‘Request a Review’ button, email follow ..read more

TL;DR Selling on Amazon offers vast opportunities but comes with various costs. Product sourcing involves sampling, ordering, and shipping, with costs ranging from $100 to $2,000 depending on quantities and shipping methods. Amazon seller fees include referral fees, individual seller fees, and professional seller subscription fees. FBA services include storage fees, aged inventory surcharges, and new low-level inventory fees. Advertising costs vary based on PPC campaigns. Brand registry costs include trademark application fees. Tips for cost optimization include choosing the right seller plan ..read more

TL;DR Amazon On-Box Advertising lets sellers customize delivery boxes with branded ads Upsides: Helps boost brand visibility and drives online engagement Downsides: Costly for smaller brands; sustainability concerns To start, check eligibility with Amazon, design engaging campaigns, and gain Amazon’s approval. Amazon changing quickly, outside the scope of Amazon PPC advertising, brands are always looking for new ways to reach consumers. The retail giant Amazon has introduced a new kind of advertising solution, one that turns its shipping boxes into a dynamic advertising platform. They’ve nam ..read more