Head of Digital Growth CJ Polo goes into detail as to why you really need to lock-down your patient personas before you launch any digital marketing campaigns. Visit www.digitalbeanstak.co.uk/blog to read healthcare marketing tips and techniques that will help you to grow your medical company Follow us on Twitter: www.twitter.com/digitalbeanstalk Follow us on Instagram: www.instagram.com/digitalbeanstalk Follow us on Facebook: www.facebook.com/digitalbeanstalk Follow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk  ..read more

Andy interviews CJ Polo the founder and Head of Digital Growth at Beanstalk, giving you a glimpse into her background, career and thoughts on all things healthcare marketing. Visit www.digitalbeanstak.co.uk/blog to read healthcare marketing tips and techniques that will help you to grow your medical company Follow us on Twitter: www.twitter.com/digitalbeanstalk Follow us on Instagram: www.instagram.com/digitalbeanstalk Follow us on Facebook: www.facebook.com/digitalbeanstalk Follow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk  ..read more

In this episode, CJ discusses the importance of having a healthcare marketing strategy before running any digital campaigns. Things you will learn in this episode: How to create a healthcare marketing strategy Why it's important to have one How to find your target audience Quick tips and ideas visit www.digitalbeanstak.co.uk/blog to read more healthcare marketing tips that will help you to grow your medical company Follow us on Twitter: www.twitter.com/digitalbeanstalk Follow us on Instagram: www.instagram.com/digitalbeanstalk Follow us on Facebook: www.facebook.com/digitalbeanstalk Foll ..read more

In this episode, CJ shares the top 5 ways improve your Google Ads campaign to maximise sales and profits for your medical business.  Things you will learn in this episode: How to create ad groups the correct way Why you should focus on sales and not conversions Why ‘Earning Per Click’ means more than other metrics Why you should avoid short-tail keywords How to ‘sell the click’ Bonus: Get your FREE guide by visiting www.digitalbeanstalk.co.uk/google-podcast which includes an additional 7 top tips to improve your Google Ads campaigns for sales and profits. Follow us on Twitter: www.t ..read more

Hello! I'm CJ Polo, this episode is an introduction to an exciting series of healthcare marketing strategies that we are going to share with you that are actionable, proven and will help you boost your business to rise above your competitors ..read more