The Magic of Authentic Marketing: with TV magician Ben Hanlin In this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing. Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic. His unique selling point is his authenticity, which he brings into the agency's mission to create engaging content and be 'client obsessed'. We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity ..read more

Got your unique offering nailed? How important is it for businesses to have a unique selling proposition (USP)? In the world of business, standing out from the competition is crucial. But what truly sets you apart? In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference. She's joined by guest David Christian from Clearsight Strategies, and they explore the intricacies of identifying and leveraging your unique selling proposition (USP) to crea ..read more

Sales process mastery and approaching your outbound correctly Welcome back to another episode of "Making Conversations Count" and in this episode, host Wendy Harris is going solo, bringing you a masterclass in sales process! We're going to learn the importance of having a strategy and approach, and how it can significantly impact your sales. Tools for managing your sales process Wendy runs through the various different tools and platforms for the many tasks involved within the sales process. She talks about content purposing for things like LinkedIn and your email list, and explains how an eff ..read more

Building successful business relationships: the importance of shared values and identifying your niche In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing. They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections.  Listen in to learn more about making conversations count and effectively targeting your ideal clients ..read more

How to Use Your Business Numbers to Achieve Success "Do you know your numbers? Do you know what a customer costs? Do you know what it costs to get a customer? Do you know what you make from a customer? What's the end cost? How much new business do you want or need? How much capacity have you got? If you know how much money you need to make and how much it will cost you, you'll also need to know how much time you're going to need to dedicate to that." - Wendy Harris, Making Conversations Count - June 2023    If you're feeling overwhelmed and uncertain when it comes to understanding yo ..read more

If you're feeling frustrated and overwhelmed by the lack of progress despite your organisation's persistent efforts to embrace sustainable transformations, then you're not alone! "How do you eat the elephant? One bite at a time. You need to take steps in the right direction consistently over time." - Ian Williams, Making Conversations Count - April 2023  In an area with expensive internet? Here's a lower bandwidth version for you   When Ian Williams first encountered the need for sustainability, little did he know that his journey would lead him to become a tireless advocate for chan ..read more

Are you willing to stay S.T.I.L.L. and get focused on your money "So setting your sights is important, right? And again, most people are just reactionary. They are not asking those questions of themselves. Cuz that means you have to like, turn off the TV and sit with it, right? " - Brandon Neely, Making Conversations Count - January 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Getting S.T.I.L.L. and clear with what you want to do with your money! Ahh, financial planning! The process of creating a strategy to manage one's financial resources in ..read more

Do you know the business rules game? "There's three parts of every business and if you fail in any one of the three, you're going to be out of business. One of them is the fulfillment part. You have to deliver, produce whatever it is you're selling. And your ability to do that will dictate whether you stay in business. So that's why one of the eight unbreakable rules is your business plan. What is it going to take to attract customers, sell the customers and then provide what it is you have agreed to? And then what is the service end on the back end? Is there a warranty, customer service, et c ..read more

Carrying On The Conversation about getting attention  that Wendy had with Lux Narayan Are you struggling to keep up with the chat in your live streams? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with Lux Narayan all about getting on top of the conversations in a live stream! In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link above to listen to it, before you listen to this bonus one! "Making Conversations Count" is an a ..read more

Do you feel that you have the perfect book inside you? Making Conversations about the perfect book Count! "Now, rather than just marketing one book to one kind of target reader, now they have three target readers and it gives them even more opportunity." Mike Capuzzi, Making Conversations Count - (September 2022) Psst! Low on data? Here's a lower bandwidth version for you. We're here to get you all shook up! Have you ever thought to yourself that you'd love to get cracking on writing the perfect book to showcase your knowledge and skills as an author? Haven't we all. I know our host Wendy Harr ..read more