Rosatom’s global brand and public relations profile has received a boost with the successful satellite  launch of the  Arktika-M No. 2 spacecraft, equipped with an onboard control system developed by a Rosatom company, Mars Moscow Research and Design Office. The breakthrough spacecraft technology and new meteorological satellite was designed to observe the Arctic region from a highly elliptical orbit (apogee ~40 thousand. The Mars’ onboard control system was designed to maintain the weather satellite operable under space radiation throughout its entire service life. The control syst ..read more

Artificial intelligence is getting some real fire. Eight major newspaper publishers have filed a suit against Microsoft and OpenAI, claiming the technology companies reuse their articles without permission in generative artificial intelligence products and incorrectly attribute inaccurate information to them. The group of eight newspaper publishers takes issue with ChatGPT and Microsoft’s Copilot assistant — available in the Windows operating system, the Bing search engine, and other products the software maker produces. ChatGPT and Copilot have been “purloining millions of the publishers’ co ..read more

Thousands of new digital and print magazine publications are rolled out around the world monthly by journalists, entrepreneurs and public relations people. How can you succeed in this “Red ocean” market and successfully launch your new publication? To help you navigate this journey, here are 10 essential strategies to launch a new magazine publication and stand out. Define Your Niche: Identify a specific niche or target audience for your magazine publication. Understanding your readers’ interests and needs will guide your content strategy and set you apart from competitors. Research and An ..read more

In a bold display of public relations planning, Chevron has taken swift action to combat the unauthorized use of its brand in fake job recruitment schemes in Nigeria. The energy giant recently found itself at the center of a deceptive ploy, wherein scammers exploited the company’s reputation to lure unsuspecting job seekers into false recruitment process and employment offers. In response, Chevron has rolled out a strategic and proactive public relations campaign to safeguard its brand integrity and protect individuals from falling victim to these fraudulent activities. This proactive stance ..read more

The Advertising Regulatory Council of Nigeria (ARCON)has issued a fresh warning to companies, agencies and bloggers that all advertising on Instagram, Facebook, Twitter and all other social media platforms must be pre-approved. Several prominent brands, banks, and multinationals have already been notified and slammed with heavy fines for violating the new social media advertising guidelines. Public relations and marketing agencies in the country are furious about this. Companies that fail to pay the penalty and remove the Instagram and social media adverts will be summoned before an adve ..read more

In the world of public relations, the ability to persuade and influence is paramount. Aristotle’s Rhetoric, a timeless framework for persuasive communication, provides a powerful formula for crafting compelling messages that resonate with audiences Aristotle’s Rhetoric formula consists of three key elements: ethos, pathos, and logos. Ethos focuses on establishing credibility and trust, pathos appeals to emotions, and logos involves logical reasoning and evidence. Let’s explore how these principles can be applied in the context of public relations. Ethos: Establishing Credibility and Trust In ..read more

Is your Ai AI-generated content fooling some people? Google thinks so. AI has been a powerful fool and game changer for content creators, advertising agencies and public relations professionals. But it’s also opened the door to potential manipulation and low-quality, over-stuffed AI content by public relations agencies and bloggers. Here are some ways Google is tackling this double-edged sword: 1. Google Search engine update According to Pandu Nayak, a vice president of search at Google, the company has just implemented a significant update to their search algorithm specifically targeting low ..read more

As public relations and marketing experts, the ability to convey messages clearly and professionally is crucial. Grammar and spelling checkers streamline your editing and removes the worry of embarrassing mistakes. Here’s a tailored list of top 10 grammar checkers for public relations and marketing professionals Hemingway Editor: A free, advanced tool ideal for refining writing readability and enhancing the impact of your PR and marketing messages. Grammarly: A popular choice with AI-driven features, offering both free and premium plans to elevate the professionalism of your written content ..read more

In the fast-paced world of Public Relations and content writing, staying ahead of the curve is crucial. If you are looking to take your PR and content writing skills to the next level, here are Neil Patel’s top 20 tips for you 1. Put people first If you help people and always put the reader you’re much more likely to succeed as a great content or PR writer 2. Create content that teaches If your content doesn’t teach and educate people and provide a benefit, your readers won’t stick around for long. 3. Strike a conversation  You create a conversation by using the words you and I within you ..read more

Rosatom has raised the public relations profile of the global nuclear energy industry by launching the world’s first new-generation lead-cooled fast reactor. Rosatom achieved a landmark milestone in constructing a power unit with the innovative fast neutron BREST-OD-300 reactor on the Pilot demonstration energy complex (PDEC) site in Seversk, Tomsk Region (West Siberia). The containment structure is the outer part of the reactor vessel. It provides retention of heat-insulating concrete, forming an additional localizing barrier of protection, which surrounds the boundary of the coolant circuit ..read more