To round off 2021 and season 1 of The craft Brewers’ Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery.  KEY TAKEAWAYS   The can is the brand's opportunity to sell itself to you. When you go to the store you see so many different choices and you can only go with what it says on the can. They need to tell you not just how the beer tastes, but what their story is. Why should you choose their citrus IPA over the one s ..read more

This week on The Craft Brewers’ Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries’ so she invited him on the podcast to discuss the article, and some much less serious topics.   KEY TAKEAWAYS  There’s a lot of ego, and disagreements, and mansplaining in the craft beer industry. It can make it a little harder to enjoy the beer when people try to impose so many rules. Most craft breweries aren’t trying to be a hug ..read more

This week on The Craft Brewers’ Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike’s opinions on social media, marketing, and what kids of beer they just can’t stand.   KEY TAKEAWAYS If you’re running a brewery, then you have to decide if you want to try to be the big supplier or the local spot where people come down to have a beer. You also need to get involved in the community, go to events, support local causes, let people k ..read more

It’s spooky season on The Craft Brewers’ Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna’s dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out. THE BEERS Haunted House - Allagash Brewing Company Dark Ale - 6.66% ABV Doomed by a love of pitch-black Porters and our Allagash House Beer, we summoned the recipe for Haunted House. Roasted Barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Chinook, and Saaz hops, this ..read more

Jenna is moving soon so it’s time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can’t drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art. THE BEERS Great Notion - Cosmic Banditos Collab w/ Tripping Animals , Fruited Sour, 6% ABV Encounter the intergalactic force of Tripping Animals Brewing Co. out of Doral, Florida with this collaboration on a tantalising tart ale with marionberry, key lime, o ..read more

Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer. KEY TAKEAWAYS  Taco stands at breweries are always a good time. Fire Maker and Steady Hand are about a mile away from each other, so if you’re in Atlanta then hit them both up in the same night. Jenna wishes she could post reviews on Untapped that are just her personal tastes, and wouldn't be seen as giving the brewery a b ..read more

Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week’s episode of The Craft Brewers’ Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft ales.   KEY TAKEAWAYS Eventide means twilight in old English, which is when the group of friends who formed the brewing company would get together to drink. German towns will often have a town brewery and that will be the most popular drink among ..read more

A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers’ Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it’s more creative than your average craft beer. KEY TAKEAWAYS  Gruit ales are essentially beers that are charged with botanicals rather than hops, traditionally made in Belgium. Harry thought why am I brewing the same things that I can go to the store and buy. If I’m making it myself, I can experiment with weird flavors. A lager yeast likes the colder temperatures and sit ..read more

The dad who built a Tiki bar in his back yard, Tom Sherratt joins Jenna in this week’s episode of The Craft Brewers’ Creative. This podcast is all about the creative, but not in the usual way. Find out why Tom decided to create his own bar and how he went about building it. Also hear all about Jenna’s geographical knowledge and feud with the postal service. This episode is brought to you by the new book, ‘The World's Greatest Backyard Games’ from Yard Games World. Find the book at yardgamesworld.com Follow Yard Games World on Instagram here. KEY TAKEAWAYS During the UK national lockdown, Tom ..read more

In this episode of The Craft Brewers’ Creative, Jenna is joined by Sabrina Rain, owner of The Hoppiest Shop, the cutest brand aimed at women who love beer. Find out all about how The Hoppiest Shop got started and the amazing designs Sabrina produces. Listen all the way to the end for a special surprise. KEY TAKEAWAYS  Sabrina was inspired to design her own beer themed clothing for women after visiting so many breweries and finding the same limited choice for women at each one she went to. She originally made her brand to go into breweries and do craft workshops themed around beer, but be ..read more