From freshwater to saltwater, grass flats to the Gulf Stream, Florida’s diverse and widely accessible aquatic ecosystems suffi ciently support the stake of the Fishing Capital of the World. Comprising more than 7,700 lakes, 10,550 miles of rivers and 2,276 miles of tidal shoreline, no other state or nation can boast the extensive habitat, number of days fi shed by anglers, revenue generated and the many IGFA records held. With such incredible diversity of native and non-native forage and predator fi sh, we’re se ing out to learn more about the species that make the Sunshine State an angler’s p ..read more

All my Humminbird electronics in one place and accessible on my phone??? GO ON… The Humminbird One-Boat Network App is a powerful and innovative tool designed to help boaters manage and control their Humminbird electronics from their mobile devices. This app is specifically tailored to work with the Humminbird One-Boat Network, which is a comprehensive network of devices designed to work together seamlessly At its core, the Humminbird One-Boat Network App is a mobile application that allows boaters to control their Humminbird electronics from their smartphone or tablet. The app connects to th ..read more

What should people look for? When I’m out searching for goliath grouper, the first thing I look for is tight structure like bridges, docks and even inlets. The grouper feel safe around the tight structure; it will also hold the prey they feed on. Moving water is also a good sign, combining this with spots where these fish can ambush prey is a good starting point in targeting juvenile goliath grouper. What is the standard bait set up, line test? 40-60 lb. braided line is highly recommended. Set up-wise I rock an 8-9 foot heavy to extra-heavy rod paired with a 5k- to 10k-sized reel. The key her ..read more

Laz Guerra pulled this healthy juvenile grouper off a shallow log in the middle of nowhere; bottom line, find the cover and you’ll find the fish. This one hit an NLBN paddle tail put within inches of its face. If you’ve been anywhere near the internet in the past few years, you’ve most certainly seen the videos. An angler walks up to a pier or a dock with a giant big game rod and reel, hooks up a big live jack or baitfish and drops it down. Within a minute or two, the rod is doubled over and braid is being pulled from a locked drag on an 80wide. Within a few minutes, one of two things happen ..read more

We have been hearing about Isaiah Michael for a while, this young guide up around St. Augustine/New Smyrna who is just on fire. Then I came across his Instagram and was blown away by what I saw — photo after photo of giant bull reds, huge snook and jumbo drum. It was instantly apparent we needed to see for ourselves. One night on the water with “Reel Finesser” and his spotlight was locked. NAME: Isaiah Michael, Reel Finesser Fishing Charters LOCATION: St. Augustine – Palm Coast – Cocoa Beach SPECIALTY: Targeting big trophy redfish, snook and tarpon on artificial lures BOAT SPECS: Ranger Phant ..read more

Algae are credited by science for a myriad of critically important ecological attributes, but its coexistence and potential harmful impacts tend to enter our daily lives unexpectedly. We rarely think about algae unless it’s a derogatory endeavor — cursing a wad of the stuff clinging to the hook of a favorite lure, plopping the hook repeatedly into the water to try and part ways with the slime to make the next cast a clean one. Algae become more tangible experienced firsthand. Maybe as overgrowth of blackish-green leafy-goo drooping from a neglected crab trap reminiscent of Cousin Itt. Maybe ..read more

OPERATION SEND IT! – JULY 15 Operation Send It was created to provide a unique, exciting experience for veterans and first responders to do some fishing and get their minds off some of the stressful events that created PTSD in their lives. Post Traumatic Stress Disorder is a common problem for those who have experienced difficult, traumatic events. Operation Send It is hosting a Dolphin Tournament, with weigh-in at Tiki 52 in Tequesta, Florida, on Saturday, July 15, that is aimed to bring some fun and excitement into the lives of these brave individuals. The event is sponsored by The Chill ..read more

Specialized tackle systems and precise presentations lead to victory July 19, 2023 – Charleston, SC – Shimano North America Fishing is thrilled to announce that Pro Staffer and slow pitch jigging pioneer Benny Ortiz and team won the inaugural I.J.C.A. Jigging Tournament held on Saturday, July 15th through Sunday, July 16th in the Gulf of Mexico. Fishing out of Bradenton, Florida, Ortiz took top angler honors by landing 34 fish on Shimano’s SHIMMERFALL line of jigs, while battling a strong Gulf Coast current.  “I could not be more proud to be a part of this exciting new tournament jigging ..read more

New Mulletron LT swimbait voted Best New Saltwater Soft Bait Ladson, SC (July 19, 2023) – Beyond signs of potential greatness, back-to-back championship trophies often imply an exemplary culture: creativity, camaraderie and other exciting things brewing behind the scenes. Competitive repeats are typically consigned to the crème de la crème, the leading-edge athletes and hall of fame teams who, across multiple seasons, continue clicking on all cylinders. More concisely, teams simply don’t achieve top dog status two years in a row unless something special is afoot. At this year’s ..read more

As we dive into the spiny lobster season in Florida, we’re excited to present a culinary twist on a classic Italian dish by renowned chef Massimo Bottura. Our version, featuring the local star — spiny lobster — marries our waters’ fresh seafood flavors with the robust, earthy tones of Massim’s modern pesto. The result? An enticing Spiny Lobster Pesto Pasta. This dish is more than a meal. It’s a family adventure from sea to table, capturing the essence of Florida’s beloved lobster season. So, let’s embark on this cooking journey together. INGREDIENTS: For the lobster: 2 spiny lobster tail ..read more