The post Using data to make better business decisions appeared first on nfinitiv. by Startup Decisions - nfinitiv - Venture Capital & Business Advisory for Startups Early-stage companies that understand the value of data analytics and develop a business model that intelligently uses insights gained from the analysis of their data often get to market faster, have better products, and are more efficient in their operations. As a company grows, it automatically collects a lot of interesting data about its market, its customers, its employees and its financials. Analyzing this data to discover ..read more

The post How to Start a Brand from Scratch? (Beginners Guide) appeared first on nfinitiv. by Team Startup Booted - nfinitiv - Venture Capital & Business Advisory for Startups Startup Branding is the process of creating a brand identity for a new company. It’s often said that your brand is everything. And when it comes to startups, that’s especially true. Your branding is what will set you apart from your competitors and help you make a strong impression on customers. So if you’re just starting out, it’s important to put some thought into your branding strategy. In this complete guide to st ..read more

The post How Can Influencer Marketing Improve Your Startup? appeared first on nfinitiv. by Pui Mun Beh - nfinitiv - Venture Capital & Business Advisory for Startups If your startup does not have a sensible and robust marketing strategy, you’re in for a bumpy ride. Image branding, reaching out while attempting to speak your audience’s language, selecting the right marketing platform for your products/services, and finalizing only the optimum marketing strategies, can undoubtedly be a real challenge. This does not mean that the said task is impossible, as there are many ways t ..read more

The post appeared first on nfinitiv. by Skirmantas Venckus - nfinitiv - Venture Capital & Business Advisory for Startups Nowadays, the hunt for customers is intense. Companies are doing everything they can to get attention, stand out from the competition and attract sales. With the constant change in technology, tactics and consumer demands, marketers are doing everything that is in their power to maximise the sales and return on investment (ROI). From big to small businesses, start-ups are not an exception. With more people pursuing their careers in start-up related opportunities, effecti ..read more

The post The Importance of SEO for Startups: Boost Your Visibility and Attract More Customers appeared first on nfinitiv. by Praveen Kumar - nfinitiv - Venture Capital & Business Advisory for Startups Are you a startup looking to increase your visibility and attract more customers? SEO, or Search Engine Optimization, could be the answer. It’s an effective way of boosting traffic to your website and driving sales. In this article, we’ll explore the importance of SEO for startups so that you can get on track to success! Today’s digital world is full of competition; more than having a great p ..read more

The post How to meet and engage an investor for your startup appeared first on nfinitiv. by MaRS Startup Toolkit - nfinitiv - Venture Capital & Business Advisory for Startups Networking as a way to meet and engage investors If you’re thinking about a business opportunity that will require investment, then attend networking events in your area to identify key members of the investor community and meet other entrepreneurs. It is never too early to approach potential investors and it may be easier to create an informal relationship when you’re not actively seeking investment for your startup ..read more

The post Startup CFO Responsibilities, Challenges, and Hiring Guide appeared first on nfinitiv. by Munmun Sen - nfinitiv - Venture Capital & Business Advisory for Startups While most Startups have a CEO and CTO to tackle the functional and technological challenges, very few startups have a CFO role. Even research from Beauhurst shows that less than one of 10 early-stage startups in the UK have CFOs.  Well, it’s quite evident since hiring a CFO is pretty expensive for an early-stage startup. However, the same research by Beauhurst shows that the average turnover for a se ..read more

The post 21 Tips to Use Social Media Marketing for Startup in 2022 appeared first on nfinitiv. by Tahha Ashraf - nfinitiv - Venture Capital & Business Advisory for Startups 1.Identify Best Social Media Marketing Channels for Your Startup What you need to identify at first is ‘What are the best social media marketing channels for my startup’. You can’t have an answer to this question without trying out the best social media channels which generate a positive impact on businesses such as Facebook, LinkedIn, Youtube, Pinterest, Instagram, and Twitter. According to Neal Taparia from ..read more

The post The Ultimate Content Marketing Strategy for Startups appeared first on nfinitiv. by Jesse Sumrak - nfinitiv - Venture Capital & Business Advisory for Startups Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s a well ..read more

The post Five Low-Cost Customer Acquisition Tactics for Startups appeared first on nfinitiv. by Robert McClees - nfinitiv - Venture Capital & Business Advisory for Startups Customer acquisition is something that most startups struggle with in the early stages of their business. Founders with limited funding face a multitude of challenges and it’s often hard to dedicate resources to gaining new customers. As startups grow and scale, founders must look for ways to improve upon their acquisition strategy or explore new ones. Whether you are a first-time founder or a serial entrepreneur, the k ..read more