Landing pages are the backbone of online advertising. A brilliant lead capture page encourages users to take action. Hence, landing pages serve as an excellent lead generation tool. However, not all pages perform equally well. The average conversion rate for a landing page across all industries is around 2%, while a good conversion rate can [...] The post Landing Page Form Best Practices appeared first on Black Propeller ..read more

Digital marketing professionals generally fall into two distinct categories when it comes to Quora Ads: those who use the platform personally and realize it’s immense value, and those who know very little (if anything) about it. If you fall in the latter group, Quora is likely on the fringe of your digital advertising strategy at [...] The post Quora Ads – The Ultimate Beginner’s Guide appeared first on Black Propeller ..read more

All businesses understand the importance of detailed, accurate data, and marketers are no different. We need reliable data to determine which campaigns are profitable, which to invest more ad spend into, which to scale and which to pause. Notice how we stress “accurate” data. Accurate is the keyword here; the last thing that you want [...] The post Attribution Models for Google Ads: Everything You Need to Know appeared first on Black Propeller ..read more

Let's suppose you're leading the PPC strategy for a new ecommerce client. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the average customer spends $100 on their store. This is a [...] The post Setting Realistic PPC Goals With Growth Modeling appeared first on Black Propeller ..read more

As much as we’d all love to have unlimited marketing budgets, it’s normal to have fluctuations that can cause reductions in your potential ad spend. Sometimes this is the result of seasonality, or just having a higher number of other expenses you need to tackle. Your marketing budget is the last thing you want to [...] The post How to Effectively Run Google Ads After Your Budget Gets Cut in Half appeared first on Black Propeller ..read more

Law firm PPC advertising strategies of the past have become increasingly less effective over the last decade. Gone are the days of firms relying exclusively on radio, television, and the Yellow Pages for their leads. Today, if your advertising strategy doesn’t include a heavy dose of PPC, you’re missing out on a big piece of [...] The post Law Firm PPC: 8 Reasons You’re Not Winning & How To Fix It appeared first on Black Propeller ..read more

It’s not hard to find inspiration for Facebook ad examples. The Facebook Ad Library tool can show you every ad that’s running for your competitors or in other industries. You can search by keyword or advertiser to see which ads are running, how long they’ve run, and how much the advertiser is spending. It’s kinda [...] The post 42 Facebook Ad Examples to Help You Ditch Dull Ads Forever appeared first on Black Propeller ..read more

Over the last decade, PPC advertising has become essential for almost every business, regardless of size or industry. For as little as a couple hundred dollars a month, even the smallest of small businesses and startups can jump into the digital advertising game and make an impact on their bottom line. If you’re a [...] The post The Ultimate Step-by-Step Guide to Setting Up A Google Ads Campaign appeared first on Black Propeller ..read more

Your brand is one of your businesses most valuable assets. It’s what separates and defines you from the competition. Building a brand takes considerable time, money and resources. Once your brand is established, you should guard it jealously and leverage it at every turn. Assets such as logos, trademarks and slogans all hold brand [...] The post The Case For Branded Campaigns: 7 Ways To Cash In On Branded Terms With PPC appeared first on Black Propeller ..read more

Executing a Facebook giveaway campaign is one of the best paid social strategies a business can implement to boost brand awareness, interact with consumers, drive site traffic, and generate leads that turn into sales. No matter the size of your business or the size of your prize, consumers love anything that is free and are [...] The post 10 Advantages of Facebook Giveaway Campaigns appeared first on Black Propeller ..read more