In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business. --- Timestamps: 00:00 Welcome to the eCommerce Podcast 00:32 Introducing Today's Guest: Steven Pemberton 00:54 Subscribe and Stay Conne ..read more

Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape. --- Timestamps: 0:00 Intro 2:40 Guest Introduction 5:14 AI Search Discussion 7:06 Personal AI Experience 10:09 Understanding AI Models 14:43 AI Search Strategy 17:37 Starting with SEO 22:04 Email Outreach Tips 28:27 Listicle Strategy 34:12 Follow-up Strategy 40:30 Resour ..read more

In this honest conversation of eCommerce Podcast, host Matt Edmundson sits down with Mario Lanzarotti, a renowned high-performance coach. They get into the critical yet often overlooked topic of burnout in the eCommerce industry. This episode is a treasure trove of insights, strategies, and real-life experiences aimed at helping professionals understand, recognize, and effectively manage burnout. Key Points Discussed: 1. Understanding Burnout: Definition and identification of burnout. Common misconceptions about burnout in the professional sphere. 2. Recognising the Symptoms: The subtle si ..read more

Ever wondered how the big players in eCommerce like Instacart and DoorDash solved the classic 'chicken and egg' dilemma? Join us as we dive into the world of online marketplaces with Shirish Nadkarni, a mastermind behind successful startups, and unravel the secrets to thriving in a world dominated by digital giants. In this enlightening episode, we sit down with Shirish Nadkarni, the brain behind LiveMocha and a key figure in BlackBerry's internet email development. We delve into the intricacies of marketplace success, from overcoming initial hurdles faced by giants like Instacart to tackling ..read more

Step into the world of eCommerce giants with Nirav Sheth of Anatta, unravel the common threads that weave through successful multi-million dollar brands and explore innovative strategies for eCommerce excellence. From groundbreaking strategies to the fine art of customer engagement, this episode is packed with invaluable insights. Get ready to unlock the potential of your eCommerce business with wisdom from the top! Key Takeaways: Focus on Customer Retention and Engagement: One of the key insights from Nirav Sheth emphasises the importance of customer retention alongside acquisition. Successf ..read more

Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecommerce platform. Whether you're a seasoned WooCommerce user or considering a switch from platforms like Shopify, this episode is packed with expert advice to help you make informed decisions. Tune in to discover the benefits of WooCommerce, the importan ..read more

In this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of your business. Matt and Qi suggest many different methods by which these risks can be mitigated including using ChargeBlasts own post-transaction solution that preemptively addresses chargebacks before they reach payment processors. Key Takeaways ..read more

In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we get into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience. In this episode, we cover: The End of the Cookie Era: Explore how the digital marketing landscape is undergoing a seismic shift from reliance on cookies to more ethical and consumer-friendly practice ..read more

Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue. --- Timestamps: 0:00 Intro 5:00 Introduction to Josh Piepmeier 10:00 AI in SEO Copywriting 15:00 Brand Voice in SEO 20:00 Creating Collection Pages 25:00 SEO for Small Product Catalogues 30:00 Content at Scale 35:00 Choosing an SEO Agency 40:00 ..read more

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:25 Sub Summit Experience 5:08 Introduction to Upzelo 9:17 Naming Challenges and Solutions 13:31 Referrals and Retention Strategies 19:42 Improving User Experience in Referrals 25:05 Wallet Pass Technology 31:29 User Journey with Wallet Pass 39:58 Stra ..read more