Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement. Episode Highlights: ? The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS, boasting a conversion rate 15 times higher than email. ⚡ Speed and User Experience:  ..read more

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control. Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including: The crucial role of content in your overall marketing plan and how to ensure cohesive branding across all touchpoints Proven strategies for communicating ..read more

In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset. Key Takeaways: Paying yourself from the start in ecommerce is not just feasible but crucial for long-term success. Streamlining SKUs and avoiding unnecessary debt are vital steps toward a sustainable ecommerce business. Strategic financial planning, including a clear understanding of marketing costs ..read more

In this episode of our eCommerce Podcast, host Matt Edmundson sits down with David Braithwaite, a strategic coach and entrepreneurial expert, to discuss the crucial aspects of successful ecommerce entrepreneurship. They delve into the art of mastering time, money, relationships, and purpose, offering a wealth of knowledge for both budding and experienced entrepreneurs. Show Notes: 1.The Four Key Freedoms in Entrepreneurship: Time: Understanding the value of time management and achieving a work-life balance. Money: Strategies for financial prudence in business, including the philosop ..read more

Welcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement. In This Episode, You Will Learn: The Power of Mini Warehouses: Discover how the Fragrance Shop transformed each of its stores into mini warehouses during the COVID-19 pandemic, ensuring business contin ..read more

In this episode of eCommerce Podcast, host Matt Edmundson sits down with Sarah Williams, the Founder of Launch Your Box, to discuss key strategies for growing an online business. Sarah's innovative approach to eCommerce, which combines entertainment with engagement, offers a fresh perspective on audience growth and customer experience. Here are the highlights and key takeaways from their conversation: Entertainment as a Key Sales Strategy: Moving beyond traditional selling to create an entertaining and engaging customer experience. Personal anecdotes and real-life examples as tools for audien ..read more

In this insightful episode of our podcast, we explore the realms of eCommerce SEO and visual marketing with Eagan Heath, the brains behind Caravan Digital. Here are the key highlights and strategies from our discussion: Key Highlights: 1. Eagan Heath's Background & Expertise: Founder of Caravan Digital and the innovator behind the unique pet portrait business, Splendid Beast. A digital marketing guru with a passion for turning online traffic into treasure since 2016. 2. Revolutionising Website Imagery: Transition from standard product images to narrative-rich visuals. How context and s ..read more

Introduction to Nikita Vakhrushev and Aspekt: Discover Nikita’s journey from a 19-year-old entrepreneur to a digital marketing expert. Insights into Aspekt’s role in elevating over 100 D2C brands. The Untapped Potential of SMS Marketing: Uncover why many businesses overlook collecting phone numbers for SMS. Integration of SMS with platforms like Klaviyo and OmniSend. The cost-effectiveness and direct customer reach of SMS marketing. Educational Content in Emails: The shift from sales-driven to educational emails. Building customer relationships through informative content. A case study ..read more

Revolutionise Your eCommerce Game: Master Delivery & Returns Like a Pro! Join us on this enlightening journey with Matt Edmundson and special guest Dana von der Heide from Parcel Perform, as we delve into the crucial world of eCommerce delivery and returns. In this must-watch episode, discover how you can save thousands by fine-tuning your approach to shipping, handle returns with ease, and ultimately protect both your business and the environment. Whether you're a budding online retailer or looking to scale up, gain insider insights into making your post-purchase experience a key dr ..read more

Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success! Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer acquisition strategies, the dos and don'ts of conversion tracking, and how to balance different advertisi ..read more