The State Of Returns: How To Protect Your Business And The Environment
The eCommerce Podcast
by Matt Edmundson
6d ago
Revolutionise Your eCommerce Game: Master Delivery & Returns Like a Pro! Join us on this enlightening journey with Matt Edmundson and special guest Dana von der Heide from Parcel Perform, as we delve into the crucial world of eCommerce delivery and returns. In this must-watch episode, discover how you can save thousands by fine-tuning your approach to shipping, handle returns with ease, and ultimately protect both your business and the environment. Whether you're a budding online retailer or looking to scale up, gain insider insights into making your post-purchase experience a key dr ..read more
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Maximizing Google Ads: Performance Max & Customer Acquisition Strategies
The eCommerce Podcast
by Matt Edmundson
1w ago
Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success! Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer acquisition strategies, the dos and don'ts of conversion tracking, and how to balance different advertisi ..read more
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Transforming eCommerce with Turnkey Solutions
The eCommerce Podcast
by Matt Edmundson
2w ago
Dive into the future of eCommerce in the pharmacy industry with AJ Asgari, a trailblazing entrepreneur who's redefining how pharmacies operate online. Discover how he's turning challenges into innovative solutions, even from Oklahoma! In this episode, we sit down with AJ Asgari from Drugstore to Door, exploring his pioneering journey in transforming the pharmacy sector through eCommerce. From overcoming regulatory hurdles to implementing cutting-edge technology, AJ's story is a masterclass in innovation and adaptation. Join us as we uncover the strategies driving the future of pharmacy retail ..read more
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Decoding the Customer Journey Through Research
The eCommerce Podcast
by Matt Edmundson
1M ago
Are you struggling to increase sales and customer loyalty in your eCommerce business? What if we told you the secret lies not in what you're selling, but in how well you understand your customer's journey? In this episode, we explore the art of decoding customer behaviour, revealing strategies that transformed a simple online store into a thriving marketplace. Stay tuned as we unveil the power of qualitative and quantitative research, and learn how talking to just 20 customers can skyrocket your sales and create raving fans. Don't miss out – your eCommerce transformation begins now! Here ..read more
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Drive Insane New Customer Acquisition with Your Hero Product
The eCommerce Podcast
by Matt Edmundson
1M ago
Welcome to another insightful episode of the eCommerce Podcast, where we delve into the art and science of digital marketing with our special guest, Taylor Frame. Taylor, an expert in eCommerce growth, shares his profound knowledge on creating effective acquisition funnels. In This Episode, You Will Learn: Taylor Frame's Background In eCommerce: His journey from working with large eComm shops to focusing on small to medium businesses. The inception and growth of his agency, Focus Funnels. 2. The Essence Of Acquisition Funnels: Understanding what an acquisition funnel is and its primary ..read more
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Don't Stick Out, Stand Out: The Art of Being Distinctive in eCommerce | Staeven Frey
The eCommerce Podcast
by Matt Edmundson
2M ago
Welcome to another engaging episode of our eCommerce Podcast, where we had the pleasure of hosting Staeven Frey, a renowned expert in branding and marketing. In this episode, we delve deep into the concept of being distinctive in business, not just different. Here are the detailed show notes to guide you through our conversation: 1. Introduction: Welcoming Staeven Frey, a branding and marketing expert. 2. Overview of the episode's focus: Understanding the difference between being distinctive and merely different in business. 3. The Baseball Uniform Analogy: Staeven explains the importan ..read more
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How To Win Big: Building Relationships & Mastering Data
The eCommerce Podcast
by Matt Edmundson
2M ago
Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success! Here's a snapshot of the key insights shared: Understand and Prioritise Your Best Customers: Neil Hoyne emphasises the importance of identifying and focusing on your most valuable customers.By analysing your data, you can identify which customers contribute ..read more
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Mastering Multi-Channel Marketing In The Family And Women's Wear Sectors
The eCommerce Podcast
by Matt Edmundson
2M ago
Step into the realm where creativity meets strategy in 'Mastering Multi-Channel Marketing in the Family and Women's Wear Sectors'. In this episode of the eCommerce Podcast, discover how to brilliantly navigate the multi-faceted world of digital marketing, specifically tailored for family-oriented audiences. Learn from Anna's expert insights on leveraging platforms like Facebook and Google Ads, and find strategies that will elevate your brand's online presence. Key Takeaways: Strategic Customer Engagement: Focusing on the unique aspects of engaging parents and families, Anna shares insights on ..read more
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Tips From The Playbook Of A PPC Expert
The eCommerce Podcast
by Matt Edmundson
3M ago
Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce. Key Takeaways: 1. E-commerce PPC Strategies: Phil Byrne highlights the importance of Google Shopping and remarketing in e-commerce, emphasising the use of YouTube and Meta for effective lead generation. He shares in ..read more
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Scaling E-commerce: Beyond The Magic Wands And Quick Fixes
The eCommerce Podcast
by Matt Edmundson
3M ago
Step into the e-commerce growth with guest, Ian Hammersley and host, Matt Edmundson as they dissect the numbers that power successful online businesses. In this insightful episode they reveal the seven unexpected KPIs that could catapult your e-commerce store beyond the £10 million mark. Forget surface-level strategies; it's what lies beneath that counts. Tune in to master the art of scaling in the relentless digital marketplace, and turn your e-commerce venture into a towering success. Here's a snapshot of the key insights shared: The critical role of mathematics in e-commerce ..read more
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