Writing a full sales page for your online course can be super intimidating. I mean, all you have to do to create your course’s sales page is sit down and write a few thousand words that tell your potential students everything they need to know about your course while convincing them to buy. How hard is that?  Coming from a professional copywriter who has written dozens upon dozens of course sales pages… it can be hard, REALLY hard… … depending on how you approach it.  The most important thing I ever learned about writing sales pages is this: “Great sales pages are NOT written, they ..read more

Are you struggling to figure out how to sell your online course?  Do you want to make sure that the right people see your course and it becomes highly profitable? This comprehensive guide to selling online courses will show you exactly how to launch with momentum, racking up lots of sales, and then scale your course into an everyday profit machine.  It will cover what you need to know to sell courses online successfully, including how to: Pinpoint the right course offer and content: We’ll cover how to create an offer for your course that speaks right to your audience’s deepest des ..read more

Do you know the difference between cross-selling and upselling? If not, you could be missing out on sweet profits and happy customers. But don’t worry… … Because in this post, you’ll learn all about cross-sells and upsells. These two sales techniques might seem similar, but trust me, they are not the same. We’ll break down how they’re different, why it matters, and how each technique can boost your sales in its own unique way.  I’ll also explain how combining these two sales techniques can be a match made in heaven for your business.  And to top it off, you’ll see some real-life ex ..read more

With all the tools, technology, and A.I. assistants available these days, it’s easier than it ever has been to turn your expertise into an online course. But just because you create a great online course doesn’t necessarily mean it will sell well. Plus, even if your online course does sell well, it still might not produce enough revenue to help you earn a living… … That is unless you know how to maximize the income and revenue your online course can generate. That’s why in this post, we’ll walk step-by-step through how to sell online courses from your own website. In the process, you’ll ALSO ..read more

“Order Bumps Vs. Upsells” It’s a hotly debated topic in online marketing. Some marketers think they are the same thing. (They are NOT!) Some decry them. Others love them. In this post, we’re going to put all the false beliefs and emotions about these techniques aside. Instead, we will simply show you what order bumps and upsells are and how to use them. We’ll show where they belong in your sales funnel. And we’ll also show what the data says about how they impact your customers and your sales. By the end of this short guide, you’ll know more about order bumps and upsells than all those hot-h ..read more

“Order Bumps Vs. Upsells” It’s a hotly debated topic in online marketing. Some marketers think they are the same thing. (They are NOT!) Some decry them. Others love them. In this post, we’re going to put all the false beliefs and emotions about these techniques aside. Instead, we will simply show you what order bumps and upsells are and how to use them. We’ll show where they belong in your sales funnel. And we’ll also show what the data says about how they impact your customers and your sales. By the end of this short guide, you’ll know more about order bumps and upsells than all those hot-h ..read more

Welcome to our FREE email marketing course for course creators! (How meta is that?) The training in this post will help you discover how, as a course creator, you can leverage email marketing to its full potential. You’ll learn a proven email marketing strategy you can use every day to promote or launch your course. We’ll cover how to write your email marketing campaigns. Plus, we’ll share a ton of examples. You’ll even learn how to build a welcome automation that sells your course on autopilot. And we’ll load you up with even more resources so you can dive deeper into any of these topics. E ..read more

…And how you can follow these same steps to rapidly increase your revenue too! About a year and a half ago, a client came to us with a problem. They were doing great at attracting followers and website visitors. But when it came to selling their courses… they weren’t doing so hot… or at least not as well as they knew they should be doing. So, we put them through our funnel optimization process. In this case study, I am going to take you behind the scenes of all 11 steps in this process. I’ll reveal our numbers-based approach to each optimization. And I’ll show you how this process allowed ..read more

If you’re looking to improve your email marketing, it’s well worth the effort! Email has a higher ROI than just about any other marketing channel.  Studies show that email produces anywhere from $36 to $70  for every dollar invested. I can tell you first hand these stats are not overblown. The entrepreneurs we coach see an average ROI of 264% from email marketing. And the average rate of growth that email marketing generates year over year for these businesses is 81%! The guide below will show you exactly how these businesses get marketing-beating results. It breaks down the most e ..read more

How to Increase Webinar Attendance People are busy and easily distracted. Even when they rsvp to something, there is still a good chance that something more important or seemingly more interesting pops up for them, or that they simply forget they were supposed to attend an event. It’s no different when you’re organizing a webinar. Getting people to sign up is just the start. You also want to make sure they’ll actually attend. There are several ways to go about that, and in this article, I’ll show you exactly how to increase webinar attendance. How to Increase Webinar Attendance: 5 Top Tips As ..read more