It's widely acknowledged that orchestrating a well-integrated campaign, spanning multiple channels and touchpoints, significantly outperforms strategies reliant on a singular channel.  This approach not only maximizes reach but also fosters deeper engagement and strengthens brand resonance.  At LBDigital, we specialize in providing third-party email, postal, and digital data, complemented by our own Email Service Provider (ESP) for high-volume email campaigns. In this blog post, we’ll explore the pivotal role email data plays in integrated marketing strategies, particularly when com ..read more

How does your marketing data measure up? Success in digital marketing hinges on the ability to reach and engage the right audience effectively. Accurate audience data forms the foundation of effective audience targeting. It allows marketers to identify and segment audiences based on relevant and timely criteria such as demographics, multicultural, interests, behaviors, triggers, and purchase intent. By leveraging precise audience data, marketers can tailor their messaging and content to resonate with specific audience segments, maximizing engagement and conversion rates. At LBDigital, we reco ..read more

Why you should be making room for email in your customer acquisition campaigns Email marketing has traditionally been the go-to channel for nurturing leads. However, it's no secret that marketers have encountered a multitude of challenges. This has cast a shadow on its effectiveness, causing some to steer clear of using email for customer acquisition altogether. From poor deliverability, to low opens and engagement rates, there are a number of common obstacles that marketers face. However, it's time to revisit this notion and recognize the tremendous potential of email in your customer acquis ..read more

“First-party data Is driving the future of e-commerce and retail,” claims Forbes. “First-party data is key in a new era for digital advertising” says Deloitte. In the fast-paced world of digital marketing, data has become the lifeblood of successful businesses. First-party data, collected directly from a brand’s own customers and website visitors, is seen as a goldmine for personalized marketing strategies. Brands have heavily invested in collecting and leveraging first-party data to create tailored experiences, optimize customer journeys, and enhance overall customer satisfaction. Does this ..read more

In the fiercely competitive world of advertising, attention is essential for driving success. That's where the power of CTV (Connected TV), email marketing, and display advertising come into play. Combining CTV advertising with email and display retargeting can create a formidable force that not only captures your audience's attention but also drives down costs and boosts your return on investment (ROI).  The Rising Influence of CTV Advertising Connected TV has witnessed an exponential rise in popularity, with more consumers embracing streaming platforms for their entertainment needs. In ..read more

As the digital marketing landscape is constantly evolving, marketers face the challenge of getting and staying ahead. Companies that use data-driven marketing are six times more likely to be profitable year-over-year and ten times more likely to achieve double-digit growth. Additionally, 73% of marketers say that data-driven decision-making has improved their overall marketing performance. So how can you transform your marketing team into an unstoppable data-driven decision-making force? The key to success lies in understanding your customers' behaviors and preferences. That's where data mode ..read more

When it comes to marketing, data is everything. It provides insights into customer behavior, demographics, preferences, and interests. But, what happens when the data is inaccurate? That's where the phrase "garbage in, garbage out" comes in. If the data entered into a system is flawed, the output will be equally flawed. Luckily LBDigital is here to explain the importance of accurate data in marketing and spell out how to avoid the pitfalls of garbage in, garbage out. What is Garbage In, Garbage Out? Garbage in, garbage out, or GIGO for short, is a concept that describes the relationship betwe ..read more

If you’re wondering how to ensure data accuracy in your marketing data, LBDigital has the answer! We are excited to announce that we have even more “Truthset Scored” accurate data segments, now available in LiveRamp’s Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, as well as other major programmatic platforms. Following the success we saw with the initial release of our “Truthset Scored” segments, we now have 54 household demographic audiences available for highly accurate marketing campaigns. Choosing The Best Third Party Data Provider for Accurate D ..read more

LBDigital has been helping marketers reach their desired audience with dynamic marketing data since 2005. Towards our goal of providing data for targeting via every marketing channel, we have partnered with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).  What is Digital Out-of-Home? Out-of-home (OOH) advertising is defined as any advertising media found outside of the home. The first example that often comes to mind is the larger-than-life billboards found in Times Square; however, there are now a variety of digital screens integrated ..read more

Earlier this year we explored how to ensure maximum deliverability in your high-volume email campaigns. As part of our series delving into the secrets behind lead gen email success, we’re now turning our attention to how to generate maximum response. Does the type of offer you are promoting have an effect on response? How important a factor is the marketing data you’re using? We’ve gathered the best advice available to ensure your next high-volume email campaign brings results. Is your product or service suited to email? Not all offers and promotions are suitable for high-volume email campaig ..read more