In this episode we talk all things Meta and Google Ads with founder of Simply Converting, Luke Smith.  Luke has worked with some great brands such as Tom Ford, Qantas, MTV, McDonalds and Audible.  We discuss what is working for paid acquisition in 2023, the trends he is seeing and forecasts for the rest of 2023, and how brands can set themselves up for a big Black Friday/Cyber Monday in 2023 by doing the work early.  You can find more info on Luke by connecting with him on Linkedin through the link below:  https://www.linkedin.com/in/luke-smith-86888710a/ How do you sco ..read more

We interview Claire Jewell who recently started as Head of Marketing for Systema AI.  We talk about how the race to privacy is effecting marketing, attribution and how Systema AI actually works with eCommerce businesses to ensure the best CX/UX and how we can still personalise each website visitor, without the requirement for cookies.  As I'm sure most would be aware, cookies are slowly being phased out, and this is where System AI work's it's magic.  They currently average a 62 X ROI, and clients have grown their Average Cart Value by 25%, which is huge! That is what persona ..read more

In this episode of eCommerce Australia, we're joined by leading growth marketer Adriana Bizzarri.  Adriana has a passion for email automation and CX, we cover a range of topics including the below:  Best Platforms for eCommerce brands  Current Email cut through Defining your email goals  Brands that are nailing the email automation journey  We would welcome any feedback or further questions, please feel free to reach out to us in the below:  https://www.linkedin.com/in/ryan-digital-marketing/ https://www.linkedin.com/in/adrianabizzarri/ https://flowmingo.com.au ..read more

In this episode we are are joined by Co-Founder and Joint CEO of Shippit Rob Hango-Zada.  We discuss the rise of eCommerce and how Shippit is enabling eComm businesses to focus on what they do best, and leave the logistics and shipping to the Shippit platform.  Rob shares some fantastic insights into business, industry trends, consumer expectations around shipping that simply need to be heard.  A wealth of knowledge and an class act, very impressed by Rob and his story, and the wider Shippit team. Details below on how you can get started with Shippit.  https://www.shipp ..read more

In this episode we discuss how the year has been in eCommerce Australia for 2022, predictions for next year.   We cover how to become more creative in the boardroom, the skill gaps currently and how to bridge these with education, personalisation and segmentation of databases. We learn more about Alita Harvey-Rodriguez and MI Academy, and how you can get involved in Hack Games for 2023 - See link below  https://miacademy.com.au/events-workshops/hackgames-2023 How do you score on the eComm quiz? https://ecommaustralia.scoreapp.com ..read more

They say the first sign of insanity is talking to yourself! Lucky I was recording a podcast so it was all for a great cause!  This episode is a recap of some lessons shared through our awesome guests we've had on throughout the year, plus some of my own experience and areas my clients have had success in 2022.  I've also created a quiz for those that are interested in growth opportunities for 2023 and to shine a light on some areas you may not have given much thought to.  How do you score on the eComm quiz? https://ecommaustralia.scoreapp.com ..read more

In this episode we talk to Matias Salinas from Little Phil.  We cover topics such as employee giving and retention, how Little Phil is enhancing the eCommerce space with their new integration into Shopify, and how your business can join Little Phil, and have a positive impact on charity donations, and highlighting your company policy to your customers and staff around donations to worth causes.  ..read more

This episode is an interview  with Co Founder and CEO of Hero Packaging, Anaita Sarkar.  We discuss how Hero Packaging started, the process Anaita went through to ensure she found a truly great product as compostable packaging, and some of the great companies that have shifted to using Hero Packaging for their business.  Anaita also produces top quality content on Instagram and through TikTok, give her a follow @sellanythingonline for plenty of great eCommerce tips and quality content.    ..read more

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