In recent weeks, Danny Sullivan, Google’s Search Liaison, has been addressing reports of search results not only lacking in quality but also posing potential harm. It’s disheartening to note that this wasn’t the norm just a few years ago. Reflecting on this issue, Hyung-Jin Kim, Google Search’s Vice President, shared a poignant anecdote during an SMX interview. He recounted a personal experience where a family member sought medical information via Google Search, highlighting his commitment to ensuring search results remain informative and safe. This dedication partly birthed EEAT, aimed at saf ..read more

As the March 2024 Google Core update continues its journey into the 36th day of dissemination, a surge in ranking fluctuations and dynamic shifts is palpable. Both Google tracking tools and the SEO sphere are abuzz with heightened chatter, signalling a potential crescendo in this update’s impact. Could this tumult signify the conclusion of the update’s undulating journey? This update unfolds as an enigmatic anomaly, characterised by a myriad of revisions to the intricate web of ranking algorithms nested within Google’s core framework. Consequently, anticipation was rife for substantial ranking ..read more

In a recent discussion, Google’s John Mueller strongly recommended against disallowing internal footer links. Responding to a query on Reddit about whether to disallow certain footer pages, John cautioned against such actions, suggesting that the problems it creates will only frustrate future endeavors. Google has consistently discouraged the use of nofollow tags on internal links, dismissing PageRank sculpting as an ineffective strategy. Even Matt Cutts echoed this sentiment back in 2010, advising against the practice. Echoing past statements, Mueller reiterated that employing nofollow tags f ..read more

In today’s hyper-connected world, customers are just a click away. But with so much competition vying for their attention, how do you make sure your business stands out? Enter digital marketing, a powerful toolbox for businesses of all sizes to thrive in the digital age. Digital marketing goes beyond simply creating a website and hoping for the best. It’s a strategic approach that leverages various online channels to connect with your target audience, build brand awareness, and ultimately drive sales. Here’s how: Search Engine Optimisation (SEO): This ensures your website ranks highly in sear ..read more

In the latest unveiling of their 2023 Google Ads safety report, Google proudly announces the eradication of a staggering 5.5 billion ads from their platform. Not stopping there, they also wielded their authority to suspend 12.7 million advertiser accounts and restrict over 6.9 billion additional ads. Furthermore, they’ve taken measures to curtail ads from appearing on 2.1 billion publisher pages. These figures reflect a notable escalation, with approximately 6% more ads expunged, a staggering 90% increase in suspended advertiser accounts, a commendable 60% augmentation in restricted ads, and a ..read more

Google employee John Mueller answered a question regarding what to do about spammy backlinks that were thought to hurt search rankings. In response to a Reddit inquiry regarding a surge in spammy backlinks potentially hampering rankings, Google’s John Mueller provided insightful guidance, redirecting attention towards the key priorities for publishers. Observing a Surge in Spammy Backlinks The individual raising the concern highlighted a recent uptick in spammy backlinks, correlating it with a detrimental effect on their rankings. Furthermore, they expressed concerns about its implication ..read more

In September 2023, a significant content update shook the online landscape, leaving many small website proprietors, bloggers, SEO practitioners, and others reeling. Hope flickered anew with the arrival of the March 2024 core update, yet it seems that the recovery they yearned for remains elusive. Despite the ongoing rollout, there’s scant evidence of any site reclaiming lost ground from the tumult of September 2023. Our exhaustive monitoring of various forums and social platforms reveals a prevailing narrative: silence on the front of recovery. Comments inundating these spaces predominantly ec ..read more

What are the key attributes that define top-tier content and websites? Experience, expertise, authoritativeness, and trustworthiness are abbreviated as E-E-A-T. E-E-A-T represents the benchmarks both Google and users seek—premium content providing comprehensive answers and guidance. E-A-T was initially introduced in Google’s Search Quality Guidelines back in 2014 and has since evolved into a pivotal aspect of SEO. Its significance heightened following the August 2018 Google Medic update. Furthermore, Google has recently incorporated the “experience” factor into its Search Quality Guidelines, e ..read more

In March 2024, Google unleashed a transformative update that sent shockwaves through the online landscape, shaking up countless websites with its algorithmic revisions and even causing some to vanish entirely from Google Search. The latest core update from Google, rolled out in March 2024, is heralding a new era in the realm of SEO. This significant overhaul is poised to make waves reminiscent of the game-changing Panda and Penguin updates of yesteryear. The repercussions of this update are staggering, reverberating far and wide across the digital domain. Conversations with seasoned marketers ..read more

Is it worth hiring someone for SEO? Many entrepreneurs and business owners grapple with this dilemma, wondering whether they should handle SEO in-house or invest in a professional SEO company. While the DIY approach might seem appealing initially, the complexities of search engine optimisation often prove daunting, requiring specialised knowledge, continuous adaptation to algorithm changes, and a significant time commitment. Here’s where a professional SEO company shines: expertise. SEO is not just about stuffing keywords or building backlinks anymore; it’s about crafting a comprehensive strat ..read more