It is well and good to use a predesigned embroidery patch when you are doing something generic in nature. However, if you want to use your custom logo or otherwise create an impact, you need someone proficient in custom embroidery. Developing a custom image to use for personalizing company uniforms, hats, patches, and other apparel and products takes understanding what your brand image is and keeping that consistent across all your marketing endeavors. One important note about custom embroidery is that you need a professional who can handle even complex custom designs. You don’t want to have ..read more

Have you ever looked around and noticed how many t-shirts out there are from major restaurants? Some people wouldn’t dream of traveling somewhere and not picking up a t-shirt or other token from their favorite national restaurant. It makes you wonder if places like Hard Rock Café became so popular because of their t-shirts or if the t-shirts became so popular because of the great food and environment. It is probably a bit of both actually because raising awareness is a big part of success, and that can be gained with a collectible t-shirt, as well as great food and service leading to word-of-m ..read more

Custom embroidery projects can be anything from an addition to a hat, backpack, or other item to patches for a wide variety of uses. Your imagination is one of the only limitations in play, so do a bit of creative thinking, and you can come up with many uses for your business or even for yourself. Here are some of the more unique uses for custom embroidery to get you started: Team Uniforms- You don’t have to be part of a professional sports team to appreciate feeling part of a team. Consider custom embroidered uniforms for children’s sports teams, bowling leagues, or anything that a team ..read more

In the past, going to tradeshows and expos was a great way to gain leads and more business. Unfortunately, with the pandemic, most of them have been cancelled or shifted to online versions. Even those that are running are experiencing fewer attendees. What can you do if you already had a nice order of heat transfer items and they are sitting unused in your storeroom or warehouse? Easy! It might be a bit harder to get them distributed and gain business, but it is possible. Here are a few tips that will have you not only using up your current supply, but ordering more heat transfer items: Onlin ..read more

Let’s face it– technological advances have had a huge impact on every facet of marketing. Promotional products today are far different than those just a decade or two ago. One reason for that is the equipment that makes custom embroidery far less time-consuming than it used to be. That makes it more affordable than ever, so there is no reason why your company or special event can’t benefit from the many ways that custom embroidery can be utilized. The extra durability of a custom embroidery logo or patch means you get longevity from your investment. Your logo or message will continue to look ..read more

There are so many different apparel items you can choose to aid in your marketing efforts. The more ways you can get the public to advertise for you, the more your market share can grow. When you combine a great product and custom embroidery or heat transfers, your products will be used regularly and awareness for your company will expand throughout your market area. One option that has continued to be popular is hats embellished with embroidery. Embroidered hats can be even more powerful than t-shirts. The reason is because when you give someone a t-shirt, they’ll wear it out in public two t ..read more

There are many ways that you can utilize the services of a heat transfer company to create stunning and trending products for your business. Any marketing campaign strives to differentiate your business from your competitors, so when you show yourself to be in tune with what the public wants, it can boost your market share tremendously. Here are a few heat transfer trends for 2021 that could give your company the boost you are looking to achieve this year: Mixed media clothing- Instead of keeping your entire message the same, mix it up with different textures built on top of one another ..read more

Human beings are by their nature visual creatures. That means you’ll capture your target audience’s attention far more quickly with an image than you will with a page of written words. While what you have to say is important, too, you first need to get them to take notice, and that is something that a graphic design professional can help you with. It takes more than inspiration to create a fine work of art, and the same is true for the branding that goes into your marketing efforts. Your logo and other graphic design projects need to be recognizable and impart the emotions and thought process ..read more

Embroidered patches and other types of custom patches have been around for quite some time. In fact, they’ve been used on military uniforms for more than a century. In the beginning, patches were handmade with love by the wife, girlfriend, or mother of a young lad going off to fight in the Civil War. After machine embroidery arrived on the scene, our World War I soldiers were outfitted with shoulder sleeve insignia to show their rank, and Fort Jackson in South Carolina had its own specialty patch design developed with a wildcat on it. The military may have been the first to embrace custom patc ..read more

Every piece of clothing in your closet has gained its color through a dye process. Whether it was the thread that was first dyed or the fabric dyed afterward, or even dying done once the garment was sewn, a dye liquor is used to get the desired colors and effects. When you want to add something new to a fully manufactured garment, it makes sense to use a dye process to do so. Dye sublimation is the best process to put a full-color image onto a garment. The way dye sublimation works is that the image desired is printed with ink onto a special paper. This paper is placed on the garment and heat ..read more