Reddit is continuing the expansion and maximizing the opportunities of its ad business. It recently announced opening a new office in Canada which will include dedicated sales, management, community, and engineering teams in Toronto. According to Reddit, Canada is the third-largest user base after the US and UK. A dedicated team based in Toronto is already partnering with local entities, establishing programs for community engagement, and servicing local brands and marketers. The entire program is managed by Tariq Mahmoud, Reddit’s Head of International. He also helmed Reddit’s 2020 expansion ..read more

Are you looking to increase your sales but don’t know how to create that perfect ad copy? We have you covered! In this article, we share tips to help you create ads that are specifically designed to sell products and services on Instagram. It is well-known that Instagram is a great visual platform and the information you provide and your ad visuals will help the audience to take action. So, it is important to find the right image or video to improve your sales. If you are relying on Facebook Ads Manager to auto-generate your ads from one set of the copy and assume it will work on all placemen ..read more

In recent years, there has been a significant growth of online activities and with the onset of the COVID-19 pandemic, the usage of social media has grown even more. That said, social media marketing is becoming crucial for all businesses in this digital era. And to gain the most out of it, you must review your social media strategy regularly. Here are six social media marketing trends to watch out for! 1. Stories According to Mediakix, about 400 million people use Instagram Stories every day and one-third of Instagram users become interested in products through Stories. Started by Snapchat ..read more

There’s no denying that a website is critical for your business. However, if you want people to discover your website, you must leverage Search Engine Optimization(SEO). SEO includes processes that webmasters use to boost their website’s chances of ranking higher in search engines. In this article, we share 7 SEO tips that will help people and search engines to find your site. 1. Build an attractive and functional website Whether you have a new website or a website that contains many multimedia files, you must consider creating a sitemap. A sitemap provides search engines with the information ..read more

The COVID-19 pandemic brought with it a lot of uncertainties. Right from working from home, going digital, employee engagement, cross-training, and eliminating siloed work environments, companies across the globe leaped into doing things that were merely on the agenda. However, 2021 looks promising and CEOs need to focus on digital-first acceleration to become successful. According to IBM, the COVID-19 pandemic has pushed the need for e-commerce by five years. So, business leaders and CEOs have to be agile to respond to the change while managing the current priorities especially security thre ..read more

Amazon is leaving no stone unturned to lure brands to sell on its platform. To make the platform more attractive, it keeps adding features or programs. One such program that is gaining popularity of late is Amazon Stores. What are Amazon Stores? It is a platform on Amazon that allows you to showcase your products, videos, deals and brand story. You can customize your storefront and build it. Customers can find stores organically by clicking on the brand name under the title on the product detail page. In the past, Amazon Stores were an afterthought for many sellers. They used the platform to ..read more

There's no denying that Google My Business allows many customization options to your profile. However, when it comes to ranking on the SERP, four fields show a significant impact. In this article, we discuss the four fields that have a direct influence on the local results on Google. 1. Business name Yes, you read that right! The business name has the most weight and a huge impact on your ranking. Though unfortunate, it is true. However, if you do happen to have a keyword-rich business name, you will see an advantage. Interestingly, Bing allows you to have descriptors in your business name. S ..read more

Isn’t it annoying to see all those preinstalled apps on your smartphone that you probably don’t want or didn’t ask for? Though bloatware is a mild condition, it is still an unpleasant one. Such apps are used by manufacturers to push their own apps and services instead of what the smartphone offers by default. While most of the bloatware isn’t harmful, these unwanted apps tale up storage space and system resources that could be used by apps that you really want to use. Also, bloatware can leave you with several apps on your phone that all do the same job. That said, from security and privacy p ..read more

Wearing a mask has become the norm and even mandatory in many countries to help stem the spread of COVID-19. Many businesses have quickly capitalized on the situation and created custom-designed masks. Ahead of the IFA, LG has announced a battery-powered wearable air purifier mask. The wearable air purifier is built into a mask form factor. According to LG, the mask’s “Respiratory Sensor” detects the wearer’s breath rhythm and adjusts the fan speed accordingly. The fans speed you when you inhale and slow down when you exhale. The PuriCare Wearable Air Purifier mask contains an 820mAH battery ..read more

Earlier this year, Google shook up Shopping search by including a free listing in the Google Shopping Results. It is an important move for Google Shopping after being an advertising-based service for over eight years. For retailers, it means they don’t have to advertise to show up in Google Shopping as the results are now organic. The results will be included in the Surface Across Google inventory. What is Surfaces Across Google? Simply put, it is a free Merchant Center program that allows your products to be seen on platforms such as Google Images, Google Lens, Google Shopping and Google Sea ..read more