Why your business needs to invest more in Branding strategies
Gabriel PR » Branding
by Gabriel PR
2y ago
Toronto, ON June 15th, 2021 – Branding for your business is not just about the name or symbol of your company, if done correctly, branding can help raise awareness, boost company sales and make your business more memorable in the eyes of consumers.  According to a survey conducted in 2020, 33% of CMO’s consider brand strategy as a crucial marketing tool. Additionally, over half of small businesses in Canada see branding as a key technique in attracting new businesses as well as the overall success of the businesses. Branding gives the opportunity for businesses to differentiate themselves ..read more
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When BLM Marketing Goes Wrong
Gabriel PR » Branding
by Gabriel PR
2y ago
In recent news, we’ve seen a number of brands getting involved in the fight against anti-black and systemic racism. While most brand allies have been received and embraced by most, some brands have completely missed the mark on what it means to stand and fight in support of the BLM movement. Case in point: CTV reported that Calgary-based Righteous Gelato had to remove a Black Lives Matter edition of its frozen dessert line less than a day after it announced it as a fundraiser for the movement. Why? Because tactics like these are what one would call ‘performative action’ or ‘performative allysh ..read more
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Are You Down With O.P.P.: Other People’s Passions?
Gabriel PR » Branding
by Gabriel PR
2y ago
It’s easy to build a brand or a marketing campaign based on what we think is a good idea but the reality is that the best brands tune into their audience intimately and they know how to get down with Other People’s Passions: O.P.P. When you consider the things that drive the thoughts and emotions of your audience, you will find a gold mine of ideas that will help you develop campaigns and an overall brand to connect with them, but as Oprah always says, it’s important to consider your intentions. Don’t use someone’s passion as way to get them to buy from you, instead use it as a resource to hel ..read more
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Naming Your Business
Gabriel PR » Branding
by Gabriel PR
2y ago
Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine a name based on who your target audience is, by understanding how similar businesses in your industry have named their business, as well as including your own personal preference. This video shares a little bit of some things you can do to figure out the best name for your business. The post Naming Your Business appeared first on Gabriel PR ..read more
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RESOURCE OF THE MONTH: 5 Secrets to Uncover You Visual Identity
Gabriel PR » Branding
by Gabriel PR
2y ago
Creating your visual identity is a process that requires much journeying to the seat of your soul in order to uncover the truths that will shine through your brand and help your audience relate and connect to you. This months resource comes from Creative Director, Designer and Visual Philosopher, Natasha Lakos. Natasha shares the questions you need to ask, so you can truly know yourself and there are also visual identity assignments and guidance on creating your online presence. Click below to access this resource. You can visit Natasha online at www.natashalakos.com 5-Secrets-to-Uncover ..read more
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5 Reasons Why Branding Is Not For You
Gabriel PR » Branding
by Gabriel PR
2y ago
It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will be doing in your lifetime, but if you are not clear on what you want to achieve for yourself and others, then it’s impossible to translate yourself into a brand. Yo ..read more
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Entrepreneurs To Learn The Secret To Securing Sponsors
Gabriel PR » Branding
by Gabriel PR
2y ago
FOR IMMEDIATE RELEASE MONTREAL, QC (September 19, 2016)—Branding expert and business mentor Sandra Gabriel will be hosting a teleconference with PR and sponsorship expert, Lille Mae, founder of Lillie Mae PR to discuss How To Secure Sponsors. The conference is being held on Thursday, September 22, 2016 at 12pm EST. “Corporations spend $17billion on sponsorship every year,” says Gabriel. “Even a fraction of that money could really help startup and small business entrepreneurs get their brands and ideas out there.” Lillie Mae has worked with several national brands and business owners for more t ..read more
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Branding & The Leviathan
Gabriel PR » Branding
by Gabriel PR
2y ago
In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch. The Great Eastern originally known as Leviathan and often referred to as Titanic’s sister, had the capacity to carry 4,000 passengers from England to Australia without refuelling. Back then, a ship could carry about 400 people so, many believed the vision to go beyond what man or machine could achieve. It sounded a little out of this world, but Brunel was an entrepreneur with big dreams like any other entr ..read more
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How to Create a Winning Brand Strategy
Gabriel PR » Branding
by Gabriel PR
2y ago
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can reduce the amount of error if you: Know your story Know your customer Share your story/message far and wide Keep an eye on competitors i.e. offer something they’re not offering Live, eat, sleep and breath your brand…be authentic and consistent. Read Joshua’s ..read more
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How To Break The Brand Barriers
Gabriel PR » Branding
by Gabriel PR
2y ago
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention. One blog post will not tell you how to create your brand, what I can tell you, however, is what som ..read more
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