Chances are you know who Beyonce is. She has branded herself as the ultimate queen of entertainment with a huge emphasis on girl power. Who runs the world? While it’s no secret that Queen Bey has an insane amount of talent, her brand has paved the way for loyal fans and her ability to make millions of dollars from music sales, tours, endorsements and more.  For new and upcoming artists, branding may not be at the top of their “to-do” list. But it should be! In order to have a long, successful career you will need a unique brand tailored completely to you. Creative branding will help you ..read more

Photo by: Nabil Elderkin  Discover how The Weeknd has mastered his branding, which has helped him become one of the top artist’s worldwide.  The Weeknd is arguably one of the most popular artists in the music industry at this time. And since his YouTube debut in 2010, he’s been quite the man of mystery. As soon as we think that we have him figured out, Abel Tesfaye changes the game on us. One thing we’re all sure of? The Weeknd is a lyrical genius that continuously tops the charts. But how exactly did he get so famous? The short answer: one-of-a-kind branding and top-notch marketin ..read more

Did you know that there is an entire branch of psychology that focuses on colour - better known as Color Psychology? Colour Psychology studies how colours can affect an individual's perceptions and behaviours. In simple terms, a music artist's colours can either persuade or dissuade an individual from listening to their music. A study found that 90% of snap judgments people made about products can be based on just their colours. What does this mean? It means that picking your favourite colours for branding may not be the best choice. Ultimately, you want your branding to appeal to y ..read more

  There are thousands of musicians who use social platforms which makes competition stiff. Use these tips to stand out on social media.      How to Stand Out on Social Media Research shows that 3.96 billion people currently use social media worldwide, nearly doubling from 2.07 billion in 2015! With so many people on social media it can seem almost impossible to stand out. While the competition is stiff, social media has easily become one of the most powerful forms of self-promotion for musicians. Here are a few tips on how you can stand out amongst other artists on s ..read more

  Learn more about the power of storytelling in brand building and how to tell your brand’s story to connect with an audience.       The Power of Storytelling in Brand Building People have been captivated by stories ever since the beginning of time. Science has actually proven that storytelling is compelling because our brains are hardwired to process and store information in the form of stories. In a sense, they have become a way for us to relate to the world that surrounds us. Think about one of your favorite childhood stories that you still vividly remember t ..read more

  Discover the importance of a brand for artists and how to determine what your brand should encompass.       The Importance of a Brand for Artists Chances are you have heard the term “brand” a few times. Although you may know it, you may not fully understand the importance of having a brand - especially in the music industry. You know as well as I do that the competition is stiff. There is a surplus of singers and songwriters. But one area that tends to separate local artists from those who go mainstream is their ability to market themselves. Having a strong br ..read more

  Discover more information on how your brand influences advertisement success in the music industry.      How Your Brand Influences Advertisement Success Creating a positive brand image is vital for a musician’s career. Your brand ultimately determines your audience's perception of who you are and what you encompass. Not to mention, your brand influences advertisement success. And if there’s one thing you should know as an artist, successful advertising leads to better chances of a long, successful career.  Brand Collaborations for Musicians You’re a musician. M ..read more