Want to up your marketing game? Then you’re in luck! We are really excited to announce that we have launched our new marketing platform. Our team has been working really hard to bring you a one-stop marketing hub so that you can spend less time browsing the Internet to keep up with the latest marketing trends and more time focusing on implementing marketing strategies that generate revenue for your business and create value for your customers. Global Impact Hub – Homepage Expand your marketing knowledge at your own pace with easy-to-follow courses designed based on our experience working with ..read more

Hello, is it YOU we’re looking for? Do you believe in the power of visual storytelling? If you’re excited to be part of a team specialized in crafting emotionally engaging stories that connect with people online and offline, then this is the opportunity you’ve been looking for. B4brand is growing! We are excited to announce that we are looking for a Bilingual English/French Graphic Designer to join our team. Who we are. B4brand is an award-winning, storytelling-driven marketing agency for purpose-driven brands. What we can offer? A fantastic opportunity to work for purpose-driven brands to vi ..read more

The holidays are an amazing time of year to get together with family and friends but the aftermath can often have a disastrous impact on the environment. We’ve created a list based on some of our favourite purpose-driven brands, not only for the holiday season, but for all year round so you can treat your loved ones with conscious care. Citron Jaune Collection by Citron Jaune From hand bags to dresses, Citron Jaune has a wide variety of clothing and accessories using top quality materials, fair production, and less waste. Each piece is created to reflect the inner beauty of those who wear them ..read more

Teamwork makes the dream work. As corny as it may sound, it’s undeniably one of the most important factors of succeeding in starting and running a business! Having the right people for the job can make or break a small business.  At B4brand, we believe that people are the most important ingredient of any business, and we never miss an opportunity to celebrate our team members! Get to know Gashi, B4brand’s newest member. B4brand – Talent Spotlight: Gashi 1. Hi Gashi! Please briefly introduce yourself to our readers. Hi everyone! My name is Gashi Katandawa and I’m the newest member of the B ..read more

It is no secret that different generations respond differently to various marketing messages. If you are using a one-size-fits-all approach to marketing, you are missing out on important opportunities to connect and build relationships with clients and customers. For example, Generation Z is a unique cohort of consumers that need a specific marketing message to compel them to take action. Hands holding the abbreviation Gen Z Learn about Gen Z and why you need to market to them. The generation born in the mid to late 1990s into the early 2000s is commonly referred to as Gen Z. They are the firs ..read more

Did you know that 88% of people who conduct a local search on their smartphones visit or call a store within a day? If your marketing strategy doesn’t include engaging with a local audience, you may be missing out! Local marketing can yield results for all types of businesses including product-based, brick and mortar, service-based, online, and offline. We have put together four strategies you can use to start a local marketing campaign.  Use location-based marketing Location-based marketing uses consumer mobile device data in conjunction with geographic location to deliver relevant ads ..read more

A very warm welcome to our new advisors—Michi Komori, Salvador Alanis and Avi Sarkar. Wonderful to have you all on board!   We are grateful for their strategic guidance, expertise, and commitment to our mission of connecting purpose-driven brands with informed consumers through engaging content and great storytelling. B4brand is growing and we are looking to add new members to our advisory board. We especially welcome candidates with expertise in tech, HR, finance and social impact, who can bring their perspectives and unique lived experiences to the board while supporting the overall st ..read more

Happy International Women’s Day! Together, let’s #BreakTheBias as we commit to creating a more inclusive world. Thank you to Business Africa Online for including Hermine Mbondo, our founder and CEO on this list of women who stand up and stand out! “As the founder of B4brand, a storytelling-driven marketing agency based in Toronto, Canada, breaking unconscious bias in marketing and advertising is a commitment to create truly diverse and inclusive content from an authentic voice that resonates with the audience. This goes far beyond simply using diverse imagery and brands must c ..read more

B4brand is an award-winning, bilingual, storytelling-driven marketing agency for purpose-driven brands. We help brands that take a stand on values connect with conscious consumers by creating cross-platform content to bring brand stories to life online and offline. B4brand is growing! We are very excited to be adding a bilingual graphic designer to our design team. The successful candidate will work on a variety of projects, including creating visual assets for our francophone clients, so French is mandatory for this role. If you can read the job description below in French, believe in the pow ..read more

2021 is winding down and we wanted to thank everyone who has helped us reach another amazing milestone this year. Over the past 12 months, our team has grown and our agency has won two awards. We couldn’t have done it without your support! A massive thank you to all members of our team for going above and beyond.   To all our clients, thank you for trusting us with some of your fantastic projects this year. We have enjoyed working with you, and look forward to doing it all again next year! We are grateful to all our community members, partners, supporters, and mentors for all the great w ..read more