At Original Ginger, we’re always busy helping clients with their projects. Whether it’s building great websites, creating branding strategies, or creating eye-catching marketing videos, there’s always something happening at the OG headquarters. It seems we’re always on the move and when we’re not on the move, we’re literally out and about in Fort Langley or the Comox Valley, walking our dogs, checking out new local eateries, or chatting up business owners to see how things are going. That’s when we realised, as busy as we are, we can’t get enough! We love what we do! So, we want to introduce ..read more

Why Start with Branding? Just think of BMW, Apple, Coca Cola, or any of the big brands. What’s the first thing that comes to mind? With immediately recognizable and consistent branding, you can probably picture their imaging, as well as experience feelings in regard to the brand’s identity, culture, and personality. This is why we take a brand first approach at OG. New business owners often underestimate the power of a strong brand foundation. Without it, potential customers won’t stay, explore your website, and do business with you. Any budget put towards digital marketing without good brandi ..read more

Stand out to prospective customers as a memorable, creative and connected brand. It’s important to catch their eye in places they may be browsing, provide a seamless online experience, and be distinct. An attractive website and logo are important tools, but you should also strive for consistent and immersive branding across your website, social, and Google Business Profile. Read on for our brand tips and put them into practice for a positive and consistent branding experience! Did you know? In Canada, 51% of shoppers go to Google when discovering a new brand. Let your brand be the answer whe ..read more

No 1 We’ve evolved, so has our website. At Original Ginger, we know how important it is to keep growing, so we strive to keep our brand and services evolving to better reflect how we can benefit you and your business in today’s marketplace. See What’s New! No 2 We specialize. We’ve always labelled ourselves as a marketing and branding agency and our client base is varied by industry; but, did you know that we specialize in creating quality content for companies in health & wellness, construction, manufacturing, food & beverage, travel & leisure, and retail?   Our Agen ..read more

As a business owner, you know the importance of brand longevity. Brand clarity is a cornerstone of ensuring a lasting, well-built brand. You may be wondering where to start, and it’s a much more involved process than you may think. Brand clarity all starts with decluttering. You may have decluttered your home or your office before, and the same rules apply to your brand. It’s a journey of discovery and release. Decluttering is about letting go of what doesn’t serve you and finding what’s left to be a true representation of your business. How does decluttering help with brand clarity? &nb ..read more

Marketing your business online? Or have you just thought about it? Everyone is doing it and it’s almost a must these days. It’s called Content Marketing and 86% of businesses are already using this strategy to generate new customers or nurture existing ones. But, how do you even start? This article will share some tips on Content Marketing for Beginners. You’ve probably heard a lot about Content Marketing. It’s everywhere. Marketers are in love with it because, when it comes to promoting your business, it’s proven to be more effective and engaging than online ads. But, what does it really mean ..read more

Every day, millions of people turn to Google to discover, research, and shop. If you want to be one of the businesses discovered, you need to ensure that your business shows up on the search page, is enticing enough for someone to click on, and seamlessly promotes online and in-store shopping. Ready to get started on an online marketing overhaul? Read on for our small business marketing tips using Google. In Canada over the past few years, the retail landscape has changed forever. The shift toward e-commerce in Canada has proven to be durable — in fact, it now represents 14% of all retail sa ..read more

This 33-point E-Commerce Readiness Checklist is designed to help you assess your own e-commerce strategy. These days shopping starts online. For instance, 87% of shoppers look for products online before they make a decision to buy. This means your website and online store create a big impression for your brand. Beautiful images, detailed product information, and an easy check out experience are all important factors. However, this does not need to mean additional make-work projects! The right e-commerce strategy should free up your employees to do their best work. In addition, it should make ..read more

Deck the halls and fill the cookie jars, Christmas is almost here! The OG team is spreading cheer with divine holiday treats to tempt every member of the family, including some offerings for those following Gluten-Free and Dairy-Free diets, as well as for our four-legged friends!     You’re going to love: ? Laura’s family favourite recipe of melt-in-your-mouth Whipped Shortbread. ? Julie’s Peanut Butter and Pumpkin Dog Biscuits to treat our favourite family members of the canine variety. ? Amanda’s fudgy and delicious Newfoundland Chocolate Snowballs. ? Trisha’s Gluten-Free ..read more

One of the most popular e-commerce platforms, Shopify may seem like the clear choice for your small business. But is Shopify good for small business? Or are there better options available? When choosing the best option for a business start-up, we look at several factors. Usability, price, scalability, features available, and growth in development of the e-commerce solution, are all key considerations. For us, we recommend a platform other than Shopify, that ticks all those boxes. Based on our experience working with customers in Canada and the U.S., we’ve found Ecwid to be superior when it co ..read more