Everyone has that “dream client” they love to work with. They value what you do. They trust your expertise. They have big ambitions and are willing to invest in their success. They rarely quibble over invoices. And they’re an absolute pleasure to work with, which encourages you to deliver your best to keep them happy. With clients like this, you feel like you’re part of the same team. On the other hand, we’ve all encountered those hyper-demanding, soul-sucking clients who are continually questioning your team and the value you bring. They come to the table with a sense of mistrust. They take u ..read more

In the world of sales and marketing, understanding your buyers, decision-makers and influencers is key to making an imprint on their business. There are different ways to dive into their psyche to begin to formulate content, promotions and information around their needs, desires, and gaps in understanding. Everbrave uses three different tools to help us better understand your prospects and influencers: Buyer Personas User Journeys Ideal Client Profiles (ICP) Each serves different purposes. Each is created using different methodologies. Let’s take a closer look. Buyer personas: Painting a pic ..read more

The Canada Digital Adoption Program (CDAP) is a new initiative aimed at propelling Canadian businesses into the digital era. At the heart of this program is the “Boost Your Business Technology Grant,” a strategic investment designed to foster technological innovation and growth. In this blog post, we’ll delve into the key components of this grant, how a CDAP Partner (such as Everbrave) can guide the process and create a plan, and how it can set up your business and your people to thrive in an increasingly tech-driven world.  What you need to know about CDAP 1. CDAP features a $15,000 Boos ..read more

To the outsider, Edmonton may seem like a sleepy government town. Flying under the radar is perhaps Canada’s most quietly successful and driven community of entrepreneurs. Groundbreaking medical research and biotech. Cutting-edge industrial solutions. Game-changing SaaS and tech startups. Fintech leaders. Traditional and green energy innovators. Visionary engineering firms. Agri-business groundbreakers.  The list is as long as a Connor McDavid or Wayne Gretzky highlight reel! The biggest challenge companies in mid-size Canadian centers like Edmonton often face is the proximity t ..read more

Across Canada, we see so many companies adopting HubSpot and onboarding their teams into the Customer Relationship Management (CRM) software. The right CRM can help businesses align their sales and marketing efforts and support their growth goals being achieved overall. Getting the right CRM is important, but ensuring you onboard properly is setting your team up for success. Like building a house, the foundation needs to be steady for the house to settle and the structure is sound for years to come. HubSpot onboarding support is a critical piece of the CRM puzzle. How does this tie in with wha ..read more

Your website is a critical marketing component for your business. It helps position you as a legitimate source for a potential product or service solution. Ultimately, it allows you to make a good impression on your prospects, and build trust.  The goal of content marketing is to create rich, informative, insightful web pages that provide helpful answers to key questions your prospects are asking at different stages of the buyer’s journey. Content that draws organic traffic to your website, and helps build your domain authority all at the same time. So, how do you get all of that great w ..read more

We can all pinpoint experiences with brands that stick out in our minds – the ones that really felt like they ‘got’ you and the ones that left a bad taste in your mouth. These experiences are made up of numerous touchpoints that influence how you feel about a brand, and how you will ultimately spend your money.  Customer Experience is quickly overtaking price and product as the key differentiator. Customers are now pointing to CX as the reason they choose one brand over another. It’s no longer just a buzzword that companies can employ to make themselves sound attractive to audie ..read more

In our previous Typography blog, we explored typography – what it is, what purpose it serves in design and how it can impact branding AND the consumers who buy those brands. Now, in this edition, let’s edge a little closer and look at some of the fundamentals of the practice.  It’s important to remember, understanding the basics of typography can be beneficial for everyone, not just designers. We engage with typography everywhere, all the time, and knowing how you are being influenced by these principles helps you develop a critical eye and an aesthetic awareness. Furthermore, when it com ..read more

What are the benefits of Salesforce + HubSpot Integrations? Greater synergy between marketing and sales Next level marketing/ CRM management Superior marketing tools (esp. for inbound marketing) More intuitive platform for novice users Tracks user behavior across the digital platforms Makes it easy to remarket to website visitors Automates nurturing programs to Salesforce leads & contacts Integrates data to build mass email marketing programs In today’s marketing world, it can sometimes feel like you’re swimming in a sea of software. Software for this, software for that, software to help ..read more

Boston is a town steeped in the spirit of revolution (bonus point if you get the “tea” reference!). Last month, seven members of the Everbrave team traveled to the home of Paul Revere, Fenway Park, Lobster Rolls – and HubSpot – to attend INBOUND 2022. A conference dedicated to achieving growth in the rapidly changing world of digital sales & marketing. In her opening address, HubSpot CEO, Yamini Rangan, explained, Inbound 2022 is all about “Connection.” We at Everbrave would like to share 6 connections that we made in Boston. A Connection to… Greatness and Inspiration If the goal of INBOU ..read more