In today’s competitive market, small to medium-sized businesses (SMBs) need every advantage to succeed. Artificial Intelligence (AI) is one of those key advantages. Think of it as a powerful tool that can seriously boost how efficiently you operate and how well you’re known in your market. AI is about getting computers to do things that […] The post Where to Start With AI for SMBs: An Introduction to AI Tools appeared first on Everbrave ..read more

Think about a pilot taking off from Los Angeles, bound for New York City. If they adjust the plane’s trajectory by even a few degrees at takeoff, they’ll end up hundreds of miles off course, landing in Washington D.C. instead. This is the power of small changes. In business, tiny adjustments, consistently applied, can dramatically […] The post 3 Small Habits for Explosive Business Growth in 2025 appeared first on Everbrave ..read more

2024 was a year of bold campaigns, unexpected flops, and marketing moments that made headlines. Some brands stood out as trendsetters, shaping the cultural conversation, while others struggled to keep up. The Everbrave team has weighed in with their picks for the hottest brands that led the charge and the not-so-hot ones that missed the […] The post Everbrave’s Hot or Not Brand List for 2024 appeared first on Everbrave ..read more

As 2025 approaches, marketing strategies are poised to evolve in transformative ways. While artificial intelligence continues to dominate headlines and redefine efficiency, a countertrend is emerging: the craving for genuine, human connection. At the same time, brands are turning to communities to foster loyalty and advocacy. In this article, we’ll explore how these three trends; […] The post 3 Marketing Trends That Will Define 2025: AI, The Human Touch, and Community appeared first on Everbrave ..read more

November is the perfect time to set yourself up for success next year. Maybe you are creating your company’s first formal marketing plan and want to start the year off right. Or maybe it’s less about building a new plan from scratch and more about refining what worked in 2024, learning from what didn’t, and […] The post Unleash Your Growth Potential: Creating a Powerful Marketing Plan for 2025 appeared first on Everbrave ..read more

One of the most common questions we get from small and medium-sized businesses is how much they should spend on their marketing program. We also hear complaints that they don’t know if their current spending is effective. This leaves business owners frustrated, often resulting in either under-allocating resources or investing in the wrong activities altogether. […] The post How to Set Your 2025 Marketing Budget appeared first on Everbrave ..read more

This September marked 10 years of Everbrave! Since 2014, our three founding partners have worked alongside hundreds of companies, helping them grow. When you spend that much time working with over 200 companies, entrepreneurs and marketers in Calgary, Alberta, and across Canada, you are bound to learn a few things along the way. In celebration […] The post 10 Lessons in 10 Years – Reflecting on a Decade of Growth appeared first on Everbrave ..read more

HubSpot has quickly risen to become a top-tier choice for companies seeking robust sales, marketing, or customer service tools to power their entire Revenue Operations all built on an industry-leading CRM. This has led hundreds of thousands of customers to adopt the tools into their everyday operations, often migrating from older outdated systems. As a […] The post How to Get the Most Out of Your HubSpot Account appeared first on Everbrave ..read more

If you’re a HubSpot user, you know that it is always evolving with updated features, new tools, and revamped solutions. They are constantly pushing to revolutionize their offerings so you can unlock even more potential for your business. Keeping on top of what’s new in the world of HubSpot can be a bit overwhelming, but knowing what’s new and exciting can help to keep your marketing and sales strategies fresh. So, what do you need to know right now about the new star of the show: Content Hub? What is Content Hub? HubSpot is doubling down on content and replacing CMS Hub with Content Hub: an al ..read more

Everyone has that “dream client” they love to work with. They value what you do. They trust your expertise. They have big ambitions and are willing to invest in their success. They rarely quibble over invoices. And they’re an absolute pleasure to work with, which encourages you to deliver your best to keep them happy. With clients like this, you feel like you’re part of the same team. On the other hand, we’ve all encountered those hyper-demanding, soul-sucking clients who are continually questioning your team and the value you bring. They come to the table with a sense of mistrust. They take u ..read more