Creating a Marketing & Branding Strategy with Hannah Boeck
SLP Money
by Utterly Financial
2y ago
If you’ve ever wondered on how to create a clear brand statement for your target audience and how to identify the best marketing activities to grow your practice, then this episode is for you. I’m joined by Hannah Boeck, the founder of Cued Creative and The Branded Site, who shares critical questions to ask yourself as you look to create, enhance or completely change your practice's marketing activities.  By working with over 200 private practices, Hannah shares tips and insights on how to identify the best tactics to increase your caseload.   The 3 big takeaways with Hannah… 1 ..read more
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How to Win School Contracts with Ebony Green
SLP Money
by Utterly Financial
2y ago
If you’ve been looking for a way to supercharge the growth of your practice by earning school or government based contracts, then this episode is for you. I’m joined by Ebony Green, founder of CASA Speech, who shares how one government contract grew her business from one employee to 20, experienced a 400% top line revenue growth and just opened her second clinic space due to the demand for services. The 3 big takeaways with Ebony… Conduct your due diligence of all the opportunities to win these contracts. Ebony has coached numerous SLPs around to the country to find these opportunities in the ..read more
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The Most Important Number You Will Ever Know About Your Practice
SLP Money
by Utterly Financial
2y ago
Whether you are looking to sell your private practice or purchase one, there is one number that is more important than any other. Seller's Discretionary Earnings (SDE) is the backbone of determining the valuation of your practice or a practice you are looking to purchase. In this episode, we discuss... The 5 step process to purchase or sell a private practice How to conduct the proper due diligence of a business The definition and calculation of seller's discretionary earnings Common terms and definitions in the mergers and acquisitions process For all resources and shownotes, head on over t ..read more
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Should I Grow By Acquiring Another Private Practice?
SLP Money
by Utterly Financial
2y ago
Many private practice owners aspire to grow their private practices. The only two ways to grow your private practice are organically and inorganically. This episode focuses on when it may be appropriate to grow through a merger or acquisition of another private practice. In this episode, we discuss… The difference between organic and inorganic growth 6 reasons to consider growth by acquisition 4 ways to be a prepared buyer  How to structure and finance a transaction For all resources and shownotes, head on over to utterlyfinancial.com/17 As a reminder, you can also set up ..read more
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How to Generate Multiple Income Streams with Hallie Bulkin
SLP Money
by Utterly Financial
2y ago
My guest on this episode is Hallie Bulkin, the CEO and Founder of a private practice called Little Sprout Speech, LLC. Her business has been incredibly successful as it has doubled annual revenues in each of its first 6 years. As her practice continues to thrive, Hallie began to diversify her revenue by introducing an online course and a membership community. Hallie and I discuss the following... How she grew her practice revenue from $0 to $100,000+ in her first 8 months of business Why business owners must be nimble and flexible to account for unexpected life events Her insatiable desire to ..read more
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How to transform from employee to CEO with Lana Fox
SLP Money
by Utterly Financial
2y ago
My guest on this episode of SLP Money is Lana Fox, the CEO of Clinic Note, an EMR designed to help SLPs stay compliant and be more efficient. While most clinicians know they should be using an EMR, Lana and I spend most of our conversation talking about the attributes that has helped make her a successful CEO. These include... Educating your customer on the services that you provide so they can make an informed decision on working with you and your practice.  Networking with local programs can accelerate you growth by introducing you to mentors, investors and partnership opportunities Ta ..read more
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What if your last paycheck, was your LAST Paycheck?
SLP Money
by Utterly Financial
2y ago
One area of financial planning that is often overlooked by SLPs and many others is disability insurance. If you are unable to work, this coverage provides an ongoing income stream. The ability to earn a paycheck fuels your lifestyle. This is the money you need to pay your bills and the mortgage. In this episode, we discuss the following... Why your most valuable asset is your ability to earn an income The importance of having an own-occupation definition of your daily job responsibilities as an SLP in your policy The 4 main provisions of a disability insurance policy Debunking 3 myths that ma ..read more
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How to Have the Money Talk With Your Aging Parents with Cameron Huddleston
SLP Money
by Utterly Financial
2y ago
My guest on this episode of SLP Money is Cameron Huddleston, the author a book titled Mom and Dad, We Need to Talk. Many parents raise their children to position money as a taboo topic that is not discussed with family or friends. Talking about money with our aging parents can be a difficult thing, but it is necessary to do in order to avoid harder situations in the future. Cameron was inspired to write this book based on her personal experiences. Her father, an attorney by trade, passed away at the early age of 61 and left her family with no will, no trust and no other estate d ..read more
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5 Issues Every Practice Owner Must Solve
SLP Money
by Utterly Financial
2y ago
There are many financial considerations that private practice owners must review at various points in the lifecycle of their businesses. Most decisions you make will not be set and forget it. It is important to ask important questions of yourself and your business to spot proper planning opportunities, minimize complications that may occur, and make sure you are on the right path for your practice. These issues can be categorized into the following categories… ·        Business Cash Flow ·        Personal Cash ..read more
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How To Start Your SLP Private Practice with Jena Castro-Casbon
SLP Money
by Utterly Financial
2y ago
My guest on this episode is Jena Castro-Casbon, a private practice consultant who works with SLPs just like you to realize their dream of starting and growing their very own private practice.  Jena has helped over 10,000 SLPs get started and grow their businesses to their definition of success. We talk about the importance of mentorship and how two colleagues helped inspire her to take the leap and start her own private practice. As Jena says, it only takes 1 client to start your practice, but that 1st client is always the hardest to get.  We then talk about the 5 P’s to ge ..read more
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