Are you a food content creator who has been sharing Instagram Reels for some time, but just can’t seem to gain traction? Maybe you’ve mastered food photography but feel daunted by the idea of capturing your food in vertical video format and making the transition to videography! If that’s you, you’re in the right place! I’m here to share my top tips for creating compelling Instagram recipe Reels! These tips will make your filming process easier and the resulting content much more engaging and impactful. Ready to elevate your recipe Reels and short form videography skills? Then let’s d ..read more

  How to Make Your Food Famous - final book cover design They say, "Don’t judge a book by its cover," but they are wrong! You should judge a book by its cover, and in fact, most of us instinctively already do. There’s good reason for this: a cover doesn’t just subtly communicate what a book is about; its purpose is also to attract the right reader (and deter those for whom it isn’t intended). You see, a book cover provides that all-important first impression on which much of its initial success greatly depends. So, it’s no wonder why many of us have a strong response and opinion about bo ..read more

  As food photographers, content creators and bloggers, mastering the basics of videography is essential for establishing a strong presence on social media. While the technical aspects, especially when using a phone or coming from a photography background, are relatively easy to learn, it’s the sheer volume of content required for social media that can make videography feel super overwhelming. That's where B-roll comes into play! Integrating B-roll into your workflow allows you to consistently produce valuable video content and effectively market your services without consuming too much ..read more

  During June 2023, THE hottest month of that year, I had the total honour of photographing George Hepher’s super delicious cookbook, REBEL BAKES! From day dot of the cookbook shoot, things were well, shall we say… different. The bakes were unlike anything I’d ever seen before - big, bold, over the top and utterly indulgent! The energy was electric; we all HAD to give 1000% to pull the vision for this book off and that meant giving the creation of this cookbook all our energy indeed! And of course the aforementioned heat made everything feel intense and unforgettable. In today’s blog p ..read more

  The question whether natural light or artificial light is better for food photographers eager to create the most gorgeous food photos, is a difficult one to answer. While natural light is my preferred personal choice as it pulls most at my heart strings and holds undeniable charm for me, after a decade of professional experience as a food photographer, I’ve come to deeply appreciate and love the beauty, versatility and reliability of artificial light. It’s made me realise that lighting preferences are inherently personal, requiring thoughtful deliberation and deep consideration of each ..read more

    Ugly delicious - that’s what I’d call today’s super quick, high protein and utterly scrumptious Asian inspired noodle recipe! Let’s be real, it’s not much to look at and certain dishes just aren’t, but should that stop us from sharing them with the world? In this case, I don’t think so! I often carefully design a recipe both for taste and visuals, but after eating this on repeat pretty much the whole of March, I couldn’t find a way of a) NOT sharing it with you and b) making it prettier just for the sake of capturing better images. Adding flowers or any other fanfare would have ..read more

    As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await! S ..read more

    Potatoes are the ultimate comfort food! They are also so versatile and easy to make, plus potatoes are affordable and of course super delicious, I mean, what’s not to like?! These crispy smashed potatoes are especially comforting, combining a fluffy carb-y interior with a crispy and crunchy exterior, in short: pure BLISS! I served them with a wonderful creamy herby sauce that hints at Spring. In fact the sauce is Frankfurter Green Sauce, a regular from my teenage years living in Germany. The original sauce is not vegan, but it’s quite straight forward to veganise, as I did her ..read more

    After an intense and emotional Winter, I’m delighted that Spring vibes are finally in the air and let me tell you, I’m here for it all! You see, I love it when apple blossoms and tulips start popping up in my neighbourhood park and adore it even more when the air begins to feel lighter, crisper and full of hope! A new season calls for a brand new mocktail recipe and I can’t think of anything that shouts SPRING louder than strawberries and rhubarb, which is why they feature in today’s cute and colourful mocktail…     HOW TO MAKE THE PERFECT MOCKTAIL… GLASSWARE - Our e ..read more

…PLUS SOME THOUGHTS ON RESTAURANT PHOTOGRAPHY   This past weekend I had the absolute honour to be invited on a PR trip to the stunning 5 star Vineyard Hotel and Spa in Berkshire, UK. Having generally shied away from hotel and travel collaborations for most of my career as a food photographer and content creator, 2024 felt like the right time to take the leap and try something new! And I’m delighted that I did and that I challenged myself and said yes to this wonderful opportunity….   The show stopping finale of The Vineyard’s 6-course tasting menu.   I love editorial food ph ..read more