299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman
Brand Master Podcast
by Stephen Houraghan
2M ago
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. ? Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications. In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identi ..read more
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298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)
Brand Master Podcast
by Stephen Houraghan
2M ago
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. ? Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing. We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for small ..read more
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297 | How To Build Habit Forming Products & Brands (Nir Eyal)
Brand Master Podcast
by Stephen Houraghan
3M ago
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important. ? Learn more: ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Key Points: > How brands can integrate into customer routines ..read more
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199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips
Brand Master Podcast
by Stephen Houraghan
4M ago
Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.  ? Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠  First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.  Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling.  He ex ..read more
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184 | Marty Neumeier: The Future Of Branding & Brand Strategy
Brand Master Podcast
by Stephen Houraghan
4M ago
In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.  ? Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠    First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.    Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to pre ..read more
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193 | Chris Do - How To Grow Your Agency Tips
Brand Master Podcast
by Stephen Houraghan
4M ago
Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur.  ? Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠  First, we’ll cover how to get started with your agency and how to get your first clients.  Next, you’ll discover the importance of networking and being nice to grow your referral base.  Then, we’ll dive into how to grow your team, delegate tasks, and scale with processes.  Next, we’ll explore marketing strategies for creative agencies and the importance of b ..read more
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296 | Branding & Marketing In The Age Of AI with Seth Godin
Brand Master Podcast
by Stephen Houraghan
4M ago
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. ? Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead. In this revelatory episode of the BrandMaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing. Discover ho ..read more
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295 | 3 Pillars Brand Positioning To Find A Competitive Advantage
Brand Master Podcast
by Stephen Houraghan
5M ago
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy ? Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities. The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to stand out in a crowded market. Stephen also highlights the role of creativity in brand positioning, urging ..read more
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294 | How To Use Brand Adjectives To Inspire Your Strategy
Brand Master Podcast
by Stephen Houraghan
5M ago
Discover how to harness the power of brand adjectives to refine your strategy. ? Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence. In a nutshell, brand adjectives can make or break your brand's image. From understanding their historical significance to predicting future trends, this video covers it all. Check this out: we'll delve into the nuances of brand positioning, personality, and ..read more
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293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes
Brand Master Podcast
by Stephen Houraghan
5M ago
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss. ? Learn more: ⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue. We'll delve into the nitty-gritty of sales psychology and behavioral economics to shed light on what makes customers tick. Seriously though, ever wondered why people make the choic ..read more
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