There are thousands of products and procedures marketing to women to help them hold on to youth as long as they can. When choosing a method and a provider for cosmetic treatment, a woman needs to do her homework. Remember, advertising is not going to paint an accurate picture. In this month's podcast episode of Brand Spanking You, Nicole will be speaking with Dr Kathleen Chang of The Harmony Aesthetic Clinic. Dr Chang believes in innate beauty and providing the best combination of treatments to bring out the best of your skin, face, and body. Age, muscle movement, fat loss, gravity and sun dam ..read more

Multiple births always attract attention and there is generally a great deal of fascination about the concept of more than one baby being born at the same time. But for parents of quadruplets, their initial responses can be far from what can be called exuberance, at least in the early stages. The practicalities of raising four babies to adulthood can seem utterly overwhelming, which is why experienced parents of higher-order multiples (HOM) say it can help to just take things slowly at first and to allow the news to settle in, one steady day at a time. In this week's podcast episode, Guest hos ..read more

In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.) It's no mystery that social media is a crucial part of any marketing strategy -regardless of industry, company size, product, or service. With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections. However, despite the immediacy and near-routine nature of social media, professional services firms interested in getting the ..read more

If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of thinking -- it is about the way in which you approach challenges and mistakes. It is about an inherent ..read more

Katherine Hanna, turned to surgery to fight the flab after her weight reach more than 266lbs. However, she was forced to undergo four separate gastric ops between 2011 and 2018 after one saw the wrong portion of stomach removed and another caused such severe acid reflux that she was barely able to eat. Despite the horrifying ordeal, the nurse was delighted to drop more than 126lbs but was then left with rolls of loose skin that clung to her petite figure. She resorted to taking equity out of her home in a desperate final attempt to 'correct' her body, forking out more than $20,000 on a full-bo ..read more

Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own. In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science. Michelle started Lab Muffin almost 10 years ago, frustrated that the beauty blogosphere didn’t have enough easy-to-understand explanations of the science be ..read more

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy. Take it from Maree Andersen, a business owner who learned first-hand just how important branding was to her success. Maree wears many hats. Sh ..read more

Facebook optimisation is one of the most integral yet undervalued online advertising solutions in today’s internet-driven world. Without a goal-oriented Facebook marketing tactic, you’re missing out on a massive opportunity to generate qualified leads and traffic to your website. With over 2.6 billion monthly active users, Facebook remains the biggest social networking platform worldwide. This means Facebook audience optimisation has a huge potential to attract the right customers and increase your business’ long-term profitability. Today, almost every individual and organisation has a Faceboo ..read more

Aesthetic isn’t just a creative word, it has a very practical definition with real-world and monetary ramifications. We experience different types of services from various companies. Whether you’re getting a manicure or pedicure or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process. Knowing what’s important to you and for your clients is the foundation that cultivates your brand. In a world brimm ..read more

Remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. Today, customers have the power, not the sellers. Who gave them this power? Us — with help from the world wide web. This is why it's so important to provide a remarkable experience and make them want to continue doing business with you — customers are your best resource for growing your brand awareness in a positive way. So, how can you measure your customer experience to determine what you're doing well ..read more