? It’s time for some more banter! In this episode, we’re shining our banterous spotlight on a different kind of brand, one that both Frank & Delphie have bought into considerably and so have both our sets of kids. It’s the Aussie animated TV show success story that is, Bluey. Bluey has become an international brand being broadcast around the world on ABC here in Australia, TVNZ in New Zealand and Disney+ in most parts of the world like the UK and USA. Becoming the most watched kids program on Australian TV. But since it started in 2018, Bluey has expanded into a brand beyond the television ..read more

? It’s time for some more banter! In this episode, we’re putting a leash on our banter and throwing it a chew toy to spotlight Aussie pet care brand, Petbarn. Petbarn in the last 2 decades has grown into a big leader and go-to brand in Australia for pet care. As they have an end-to-end service and product offering that completes the circle of what ‘care’ really means to their customers and their pets. So in this episode we look under the hood of Petbarn to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand exper ..read more

? It’s time for some more banter! In this episode, we’re shining our banterous spotlight and microphones on the Aussie beacon of audio gear, RØDE. Founded originally in 1967, RØDE has become an industry leader in quality, Australian made audio equipment for the everyday creator, prosumer and professional audio producers. Safe to say the choice of this Aussie brand was Frank’s as he’s such a fanboy. But when you dig below the surface to realise what makes their brand, it’s clear that it’s much loved and highly reviewed by it’s customers. Especially when they support their customers with a great ..read more

? It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on our national postal service, Australia Post. It is a heritage service provider with over 200 years of history. However, our focus in on the brand that is Australia Post which was conceived in 1975 and has remained relatively unchanged since then. But, the identity has seen a couple of refreshes in it’s time, the last most notably occurring in 2019. So for us in this episode we’re mostly identifying Australia Post as a brand that is not only differentiated from others (being ..read more

? It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on Aussie skincare brand, GO-TO. Founded by Zoë Foster Blake, GO-TO has grown its orange of face and body products for women, into a brand that now caters to men (BRO-TO) and kids (GRO-TO). GO-TO uncomplicates skincare with an unpretentious brand and relatable voice that makes you feel good about wanting to look and feel better about yourself. Especially with a humble identity and products that do what they say they do, GO-TO has won us over as neither of us have bought a GO-TO ..read more

This week for episode 5 of season 2 we’re doing things a little differently, shining a spotlight on two Aussie brands to identify how they impact and support the Australian community through crisis support and mental health advocacy and awareness. To do this, Delphie will be covering Lifeline, Australia’s 24/7 suicide and mental health support hotline. While Frank will be covering Beyond Blue, set up as a national initiative to reduce the stigma of mental health issues and create awareness for how it can be effectively helped. So that we can show how their brands have evolved to become the org ..read more

? It’s time for some more banter!   This week for episode 4 of season 2 we’re shining our Branding Banter spotlight on the Aussie company that is synonymously known for its mattress-in-a-box products. With over 42,500 5 star reviews and 2 Canstar mattress products of the year, Koala is leading the pack when it comes to known brands in the mattress space. Competing against the likes of traditional mattress brands like Sealy and SleepMaker, or mattress-in-a-box competitors like Ecosa and Sleeping Duck - Koala is dominating the space when it comes to thinking about a new mattress in 2021. We ..read more

? It’s time for some more banter!   This week for episode 3 of season 2 we’re shining our Branding Banter spotlight on the Aussie tech success story that is Canva. With 60M+ active users, 2000 staff in Australia and Asia and a recent valuation of close to $55B, the online design platform Canva is a true success story for founders Melanie Perkins, Cliff Obrecht & Cameron Adams.  It’s a tool most people in design, digital marketing and content creation know all about and is every increasingly used SAAS product for many small to medium businesses across 190 countries. So for this ep ..read more

? It’s time for some more banter!   This week for episode 2 of this second season we’re shining our Branding Banter spotlight on Aussie hardware retailer, Bunnings. Across Australia and New Zealand it has a dominant presence, not just with roughly 267 stores, but because of their physical size of stores/warehouses and more recently, their online store. So throughout the episode we look at how they have positioned themselves as a now 135 year old brand that has evolved over time but has for the most part maintained it’s current brand identity for the last 30 years with a tremendous amount ..read more

? We’ve brought the banter back!   Yes, we’ve now matured and refined our own podcast brand and started a whole new season with a new intro, minimal cover art to hero our distinct B and a whole new format of our show. Speaking of which, we now describe Branding Banter as the podcast that shines a spotlight on Australian businesses, to identify how a brand helps businesses connect with their consumers. So for our first episode of the season, we’re focusing on Aussie furniture and homewares retailer, Freedom. Freedom has been around for 40 years and the brand spans 58 stores in Australia an ..read more