When I work on sales and marketing strategies with clients, I so often hear, ‘I don’t like it”, “it’s spammy”, “people don’t want to be sold to”. The reality is that blanket statements like this are unhelpful, there are countless sales and marketing strategies out there, some of them I hate, some of them I love, but a blanket statement like that probably means you just haven’t found the right strategy for you and your customer. If you’re a business owner saying ‘I don’t like sales and marketing’ this episode is for you. Sales and marketing are unavoidable if you want to build a successful busi ..read more

A business model describes the rationale of how an organization creates, delivers and captures value. There are a lot of ‘one-size fits all’ courses out there in the creator industry and that can feel challenging if those courses don’t feel right for you, it can feel like you’re doing something wrong. You need to find the way that’s right for you, the business model that’s right for you and how you can use your skillset to connect with your audience through that. In this episode I want to give you some ‘how to’ prompts to help you gain clarity on finding, creating and developing the busin ..read more

This episode is for the solopreneurs, business owners and future creators out there who are delivering products or services in the digital age. If you’re someone with big goals and big dreams, it’s easy to feel overwhelmed by all your ideas and plans to support your ideal audience and create revenue. If you’re doing too many things, are you really doing them all well? I’m a big fan of how we can all do less to achieve more and in this episode I want to talk about how we can identify if we are doing too much in our lives and our businesses and how we can focus on that ‘one thing’. I’m sharing m ..read more

Louise works with busy, heart-led business owners who want to run a fulfilling business without burning out. Louise’s first-hand experience of work-related stress and anxiety towards the end of her 15-year career in professional services led her to develop a slower, more mindful approach to getting things done. She’s the calm, kind clarity queen who helps her clients get their great ideas out of their head, notebooks and scribbles and into reality, so they can have fun in their business again. Louise really believes that slowing down and understanding what works for you and what success looks ..read more

The title of this episode is taken from Modern Family. As a self-confessed ‘speed freak’ in life (not in a car) I’ve made it my mission to slow down, it’s a work in progress. But I’ve definitely noticed that by doing things slower, I follow my plan better and I enjoy it more. We live in a fast world which often leads to a state of anxiety, stress and burnout as we try to keep up. Perfectionism and the desire for completion has a huge role in this too. But we are never going to get to an end state or complete a business, there will always be more you want to do. Is forcing yourself to go faster ..read more

On this week’s episode, I’m sharing my story. Sharing my story isn’t always easy but I think it’s important. My personal brand and my passion for personal branding is the product of my own personal experiences and journey. From watching my parents launch the first online business network when I was 6 years old, through to leaving my corporate job and coping with PTSD after being kidnapped and raped in France. I went on a journey of healing and discovery, putting the responsibility on myself to create the change I wanted to see. Through the work I’ve done and continue to do on myself, I really ..read more

In this week’s episode I’m joined by Samantha Demers, who left an established career with the House of Commons of Canada to build a business with her husband and start her own personal brand on the side. For 4 years, she didn't post a single blog post, launch a podcast, or start writing a book because of impostor syndrome and not knowing her perfect niche. Finally after getting tired of waiting, she started creating content online in March 2021. Since then, she's been steadily growing an online audience on Twitter, started writing her first book "The Creator's Guide to Overcoming Impostor Synd ..read more

In this week’s episode, I’m joined by Emma Livingstone, who was diagnosed with Cerebral Palsy at age two. At age 16, Emma was discharged from medical services, being told that she was the best she would ever be, although she found her physical problems increased in adulthood, without any integrated care from the authorities. In response, Emma started a charity to help those in the adult Cerebral Palsy community who like her, were struggling to get the right kind of help. In the episode, Emma speaks passionately about personal responsibility and the need to own your circumstances to take the fi ..read more

Maryon Stewart BEM (British Empire Medal), is a world-leading expert and author of 28 books on PMS, Peri-Menopause and Menopause. She has conducted many scientific studies which inform her approach with her online business- the Midlife Refuel programme and community, treating menopause entirely naturally. Maryon started out helping girls and women with PMS until her own daughter died of legal highs in her early twenties. Maryon took a break to run a charity to stop tragedies like that from happening. In the episode, Maryon shares her passion for helping women ..read more

In this episode, I’m joined by Mark Cuddigan, who became the CEO of Ella’s Kitchen in 2011 after being drawn to the company whose founding mission is to improve children’s lives through developing healthy relationships with food. In 2016 Ella’s Kitchen became a B Corporation, becoming only the second company to do so whilst part of a PLC (after Ben & Jerry’s!). For those who haven’t heard the term before, B Corporations are businesses that give equal standing to people, planet and profit, a topic which Mark is very passionate about and which we cover in more detail in this episode. Mark sp ..read more