Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde. We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth. And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!) I rea ..read more

I've talked a lot about values  and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with.  And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity. This was such a rich conversatio ..read more

It's the return of friend of the podcast and newly published aurthor Hannah Isted!  As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too. In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early! It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you ..read more

Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial.  We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an ..read more

You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going! Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year. Episode highlights: 02:00 Th ..read more

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!)  In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable.  Ultimately, this episode will encourage you to experiment with your web copy a ..read more

A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo. Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!) We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding. Episode highli ..read more

I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI!  We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss ..read more

So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage. I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey. We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses th ..read more

In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!) We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a  'hero' platform is great for marketing. If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into.   Episode highlights: 01:55 The Role of LinkedIn in Social Media Marketing 03:19 The Impact of Social Media on Personal Life ..read more