Perhaps you built your brand after having kids, or the pandemic or realised you wanted more freedom than traditional employment could offer.  But increasingly, many of us are discovering traditional work failed us because we are neurodiverse and spent years struggling to cope in an environment not set up for us to thrive.  If that resonates you'll love hearing what ADHD founder Amanda Perry has to say about building a burnout-proof, brain-friendly business. In today's episode, she shares her experience of being diagnosed with ADHD at 42, how that's impacted her work life, and how she ..read more

Branding isn't just about looking good, it's also about understanding your values, your business goals and achievements and showcasing them in a way that feels good AND attracts the right people.  That's why I was excited to chat to my internet/IRL pal, personal branding expert Phil Pallen who generously shared his unconventional approach to branding and digital marketing.  We talked about the difference between personal and 'business' branding, how to work out which one you need and what to do to identify your personal branding.  It's a brilliant episode so grab a pad and ..read more

Our markers for business success vary and evolve as our lives change. But we rarely stop to think about how our failures can also be a marker for success.  Today I talk to PR Dispatch founder Rosie Davies-Smith about how closing her first business led to the success of her second and all the feelings that were brought up.  If you've ever worried about your own business decisions this is the perfect episode for you. Referenced in the episode:  PR Dispatch on Instagram PR Dispatch memberships Thanks to today's sponsor Thrivecart (aff link)  This episode was written and prod ..read more

There's not a small business owner alive who hasn't grappled with their pricing. Whether it's asking if you're too expensive, too cheap, too diverse, not diverse enough chances are you've Googled "What should I charge for XYZ" and ended up as confused as you were to begin with.  That's why I wanted to chat with today's guest pricing mentor Susie Jackson. Susie shared her practical tips and financial knowledge with me as we dived deep into how pricing can negatively and positively impact your brand. If you've been worrying about your pricing this is the perfect episode to dive into.  ..read more

In today's episode, I've roped my small biz pals into spilling the tea on their favourite memberships they've joined.  There are so many benefits to joining a membership, not least of which is the knowledge on offer from the host, the opportunities to network and the feeling of being a little less alone at work. Referenced:  My blog post  Doing it for the kids The Aligned Life The Best 90 Days Ever The Clubhouse Community And thanks to the episode collaborators, Angharad, Rebecca, Sian and Sarah This episode was written and produced by me and edited by Lucy Lucraft.   ..read more

As business owners, we are constantly writing with intent. We write to inform, educate and sell but we rarely stop to write like nobody's reading. But that is one of the best ways to get to the roots of an idea or a problem we need to get to the bottom of. You might know it as journalling but today I discuss the concept of exploratory writing (free writing without self-editing) with my guest, writer, publisher and podcaster Alison Jones We talk about how you can make it a habit (and we have some great tips on how to do that!), why using a pen and paper is neurologically important and how it he ..read more

The fear of being copied can hold lots of us back from showing up online. This is exactly why I was so keen to talk to designer and Adobe community manager Kelsey Slay about her experience of dealing with a serial copycat and why that hasn't stopped her from showing up and creating content regardless.  Kelsey and I met via TikTok and got to meet in real life at Adobe Max so it's a really fun, chatty episode with a heap of truth bombs!  If you've been dealing with a copycat or have been scared to show up authentically online this episode will give you the boost you need. Referenced in ..read more

Running a small business can sometimes feel like we are constantly waiting for 'success' to happen which can feel oh so frustrating.  As a small business owner, I know how tempting it is to fall down the rabbit hole of comparing myself to others, imagining they're doing it quicker and better than I am. But that's rarely true, and more often than not things take far longer to achieve than we ever see online.  That's exactly what I talked to best-selling author and designer Radim Malinic about. From his accidental start in graphic design (via ice hockey and heavy metal!) to founding no ..read more

If you've ever hit a wall in your career you'll know igniting your creativity is the best way home to yourself. And learning something new is one of the best ways to flex that muscle, whether you're learning something related to your career or completely different to it.  In today's episode, I chatted with my friend and fellow Adobe Live Host Tony Harmer who has taught literally millions of people through his courses on the LinkedIn Learning platform. His expertise and humble approach to teaching people as well as how he creates space for his own learning is so refreshing and he had some ..read more

We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the mix and finding joy falls to the bottom of our (very long) to-do lists.  If you're nodding your head right now today's episode is going to transform how you think about happiness, positivity and how to find joy even when times are really tough. I invited author, positive psychology practitioner and Joyful Coach Sophie Cliff onto the podcast to share her thoughts on how to live ..read more