Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale. In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple m ..read more

In the season finale of The Press Office, host Marisa Jayne is once again joined by Kate Keane, Founder & Director of KateCo. PR, for a special reflection on the highlights of Season 5. Over the past 25 episodes, we've had incredible guest interviews and shared invaluable insights into the world of public relations. In this episode, Marisa and Kate take a look back at some of the most memorable moments. They also dive into the new mini-episode format and how your feedback has shaped the season. Hopefully we will see you for a Season 6 but it is a ciao for now. Catch the finale NOW, and mak ..read more

Join host Marisa Jayne for an inspiring conversation on portfolio careers with Hannah Furst on The Press Office with Kate Co. PR! Hannah, a freelance marketer specializing in social and content strategy, podcaster and writer, shares her journey and insights into the world of portfolio careers. Hannah discusses all about how she has formed such a diverse career path for herself and gives practical advice for listeners on building a fulfilling and dynamic career. After working with a career counsellor, Hannah also shares how she learnt she was best suited for a portfolio career, and dives into b ..read more

In this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry. Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a university degree in PR is essential, or if hands-on experience and internships hold more value in today’s job market. Kate shares her thoughts on the relevance of higher education for aspiring publicists and why gaining tangible, real-world experience can often outweigh formal study. They also disc ..read more

During this week's episode of The Press Office with KateCo. PR, join host Marisa Jayne as she interviews Sarah Baker from LCI Melbourne on the secrets to creative entrepreneurship! Join the duo as they discuss the landscape of higher education, the power of creative entrepreneurship and the ever-important balance between artistic expression with business understanding. During the episode, Sarah also shares her valued perspective as an artist herself on the essential considerations for students choosing the right course or program in higher education when it comes to pursuing creative fields. S ..read more

In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing. Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable, so not to be in ..read more

On this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience! Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by Design: The Power of Provocation in Brand Experience." Join Andrew as he explores the transformative potential of breaking conventions, embracing risk, and crafting culturally resonant brand experiences. Throughout the conversation, Andrew shares the  inspiration behind his SXSW presentation and ..read more

Explore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionizing the media industry and how exactly you can use it in PR.  Join Marisa and Kate as they discuss the role of AI in PR, how KateCo. PR has set standards and guidelines within their agency, and practical tips for using ChatGPT. Learn how to use AI for generating headlines, thought starters and social media captions while also being mind ..read more

Embark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as Donna dives into the dynamic world of freelance journalism, discussing the challenges, rewards, and the ever-evolving landscape of the industry. Throughout the conversation, Donna shares how she first got started as a journalist and her career trajectory since, which as lead her to being a versatile fr ..read more

Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS. Join Kate and Marisa as they dive into the complexities of creating an ideal guest list for events, discussing the importance of including a mix of up-and-comers and established celebrities. Discover why a diverse room is essential for success and gain insights from their experiences with high-profile events like at ..read more