Embark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as Donna dives into the dynamic world of freelance journalism, discussing the challenges, rewards, and the ever-evolving landscape of the industry. Throughout the conversation, Donna shares how she first got started as a journalist and her career trajectory since, which as lead her to being a versatile fr ..read more

Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS. Join Kate and Marisa as they dive into the complexities of creating an ideal guest list for events, discussing the importance of including a mix of up-and-comers and established celebrities. Discover why a diverse room is essential for success and gain insights from their experiences with high-profile events like at ..read more

Join us on this week's episode of The Press Office with KateCo. PR as host Marisa Jayne welcomes Tiffany Farrington, the mastermind behind Social Diary. With 20 years of events expertise, Tiffany shares her insights on crafting the perfect PR party. Throughout the episode, learn all about the significance of events within the world of public relations and why they're essential for brand visibility and an important part of your marketing and communications plan. Tiffany unveils the golden rules for hosting memorable events that leave a lasting impression and shares her strategies for curating e ..read more

Learn all about influencer marketing and gifting strategies with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode is on the back of our previous episode with Taryn Williams, an expert in influencer marketing.. Join Kate and Marisa as they delve into their extensive background in working with influencers, uncovering the intricate process of building successful partnerships in the digital age. The duo share their firsthand experiences and highlights the importance of influencer marketing in amplifying brand ..read more

In this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer. Discover the origins of Taryn's groundbreaking influencer-aligned ventures and the foresight that propelled her into the influencer marketing space, while also gaining insights into the evolving influencer landscape. During the episode Taryn reveals the the intricacies of gifting influencers and how to navigate the balance between cont ..read more

Step into the world of styling and PR with the latest mini episode of The Press Office featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode delves into the pivotal role stylists play in shaping public relations strategies, an aspect that a publicist may not initially think about. Join Kate and Marisa as they reveal the often-overlooked importance of stylists in the PR industry, from curating the perfect red carpet look to navigating the intricate dance between personal style and brand representation. They share interesting anecdotes from their time in PR ..read more

Today, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist. In this episode, Anthea delves into uniform dressing and why the notion is in fashion, both for getting ready for the office and enjoying your down time. Anthea break down the essence of uniform dressing and its relevance for professionals, breaking down its simplicity and practicality. Exploring the versatility within this concept, Anthea ..read more

In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words. Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies. For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape ..read more

Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy. Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact. Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subs ..read more

In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela. Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success. Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebr ..read more