July: Partnerships, Affiliate Marketing, International Expansion, Corporate Gifting
Good Times Great Brands
by Genevieve Lehunt-Alderman
1M ago
We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast. Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - including their upcoming partnership with the Australian Olympics team.  Find July online and on IG at july.com.au and @july Follow Good Times Great Brands Podcast on IG @goodtimesgreatbrands ..read more
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Monday Marketing Mini: What To Pitch To The Media In March
Good Times Great Brands
by Genevieve Lehunt-Alderman
1M ago
Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month. Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok Hosted on Acast. See acast.com/privacy for more information ..read more
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How Was Your Year? with Anaita Sarkar - Hero Packaging
Good Times Great Brands
by Genevieve Lehunt-Alderman
5M ago
Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids. Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. Sh ..read more
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Lust Minerals with Stacey Hollands
Good Times Great Brands
by Genevieve Lehunt-Alderman
5M ago
Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents. Stacey's unique path involved convincing her parents to let her finish school early to pursue beauty school, setting the stage for a career that seamlessly evolved from B2B sales to dominating the e-commerce space. The strategic shift from B2B to e-commerce was driven by Stacey's astute und ..read more
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COgear with Kym O'Leary
Good Times Great Brands
by Genevieve Lehunt-Alderman
5M ago
In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector. Kym's path was far from conventional; she dropped out of school at 15, only to find her way back through TAFE and eventually into the mines of Queensland. Learning on the job, she identified a significant gap in t ..read more
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FUNDAY Sweets with Daniel Kitay
Good Times Great Brands
by Genevieve Lehunt-Alderman
6M ago
Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gummy products that would revolutionise the confectionery market. FUNDAY Sweets experienced significant growth, thanks to a pivotal moment when Chemist Warehouse placed a substantial initial order and their ..read more
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ENJO Australia with Barb De Corti
Good Times Great Brands
by Genevieve Lehunt-Alderman
6M ago
In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his health, Barb's life took a transformative turn when she discovered the wonders of ENJO during her time in Austria, a product extensively used in Western Europe and Scandinavia. Upon returning home, Barb introduced ENJO to her friends and family, sparking immense interest. Recognizing the potential to m ..read more
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Scratch with Mike Halligan
Good Times Great Brands
by Genevieve Lehunt-Alderman
6M ago
In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this niche market, applying a methodical approach to every aspect of their business. What sets Scratch apart is their commitment to staying true to their vision. Unlike many startups rushing for VC funding and exponential scaling, Mike and his team have maintained a steady and thoughtful course, keeping the sa ..read more
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Sweater Club with Colbee Mifsud
Good Times Great Brands
by Genevieve Lehunt-Alderman
6M ago
In this episode, we're diving into the heartwarming journey of Colbee Mifsud, the creative genius behind Sweater Club. Colbee's story is one of sheer determination and learning on the go as she embarked on a business journey with no prior knowledge of embroidery. She shares how her mom's encouragement led her to buy a sewing machine and pester the local sewing shop experts for guidance, all while documenting her learning process on Instagram. Colbee's timing couldn't have been better, as Instagram became the platform where she introduced her journey to a captivated audience. With a focus on bu ..read more
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She's On The Money with Victoria Devine
Behind The Brand
by Genevieve Lehunt-Alderman
7M ago
In this episode, we have the incredible Victoria Devine, a powerhouse in the finance world and the mastermind behind Zella and She's On The Money. As a business owner, author, and columnist, Victoria shares her expertise on keeping your business finances healthy and thriving. With her podcast boasting a staggering 1.5 million monthly listeners, Victoria has become a trusted voice for millennial women seeking financial empowerment. Victoria's journey is nothing short of inspiring, with over 500 episodes of her She's On The Money podcast offering invaluable insights into personal and business de ..read more
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