SEASON FINALE EPISODE In this week's season finale episode, I welcome back the founder of  Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12  pieces of advice for all small business owners! This chat is full of  absolute gold and I had so much fun recording this motivational and  actionable episode as a very special finale for the year! Wishing all Behind the Brand listeners a beautiful summer break - I  will be back in the new year, fresh from maternity leave (eek!) with a  new season of incredible entrepreneur interviews for you each ..read more

There's not much I love more than a homemade to national stockist  kind of business journey and this week's episode is exactly that! Fiona  Dunne began her business career as a spray tan artist, then after one  late night tanning session had her ah-ha moment that she just couldn't  ignore. Founder of GlowDry Australia, Fiona has built her brand over the  past four years from hand-making products in her kitchen, to securing  national ranging in Priceline and boasting Kim Kardashian's spray tan  artist as a brand fan and customer! Find out exactly how she did i ..read more

To last ten years in business is a massive achievement - but in fashion and footwear? Incredible! Vince Lebon spent years learning all he could about the footwear  industry working for big name brands, before branching out on his own  and creating cult footwear brand Rollie - inspired by his wife and her  need for lightweight but fashionable shoes while travelling for work. From early days at the South Melbourne Market, to the world's biggest  footwear store in Dubai, and a sneaky reality tv appearance along the  way, Vince and Rollie are disrupting the footwear indust ..read more

When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang. Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom  and Morgan Collins who were looking for something to keep them connected  and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of  baking sourdough, they decided to give knitting a go and with the help  of YouTube, taught themselves how to knit. Their creations quickly  caught the eye of family and friends and the idea for Cardigang was  born. Cardigang now sells over 30 knit k ..read more

What do Sir Richard Brandson, Tony  Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie..  just that all these industry leading and disrupting names have been  interviewed by this week's guest! Nathan Chan started founder in 2013, after realising that the newly  emerging entrepreneur industry needed to do more to support its up and  coming talent. With a top rated podcast, magazine with some of the world's best  gracing the covers, and a vault of educational resources that teach  entrepreneurs literally everything they could ever want to kno ..read more

If there is one thing that you NEED to be doing as a small business  owner, it's putting yourself forward for business awards! Not only are  they usually free to enter, if you make it to the finalist list, the  benefits are limitless. In this week's episode I talk you through which types of business  awards you should be entering and why, and how to make the most of them! Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast or for more small business PR information find  me @sunday.publicrelations ..read more

You may have heard the term 'media kit' before and have no idea  exactly what it means! In this week's episode I break down exactly what  goes into a media-worthy media kit - something that ALL small businesses  must have in their toolkit for PR success. Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast or for more small business PR information  find me @sunday.publicrelations ..read more

Welcome to part four of my six-part PR  Toolkit mini-series. This week I will be talking about how we can work  out if PR is really worth the it, and how we can measure our return on  investment for PR activity - whether that is DIY or using an agency. Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast. For more small business PR inspiration find my  mini-PR agency Sunday Public Relations on Instagram  @sunday.publicrelations ..read more

Welcome to episode three of my six-part PR Toolkit mini-series. This  week I will be taking you through the difference in public relations  approaches for both product-based and service-based businesses, and what  you need to get yourself ready to start pitching! Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast. For more small business PR inspiration  find my mini-PR agency Sunday Public Relations on Instagram  @sunday.publicrelations ..read more

Just because your business is small, doesn't mean there isn't the  perfect media outlet out there to tell your story. When starting out,  focus locally and on industry media - your start-up story or new product  may just be the perfect angle for them! As you grow, use the momentum  of previous PR coverage to achieve your next win, and then the next, and  the next. I cover this and more in this week's PR Toolkit episode. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast ..read more