Fifty-Five Years ago, a phone rang in the Mustang Survival office in Vancouver’s historic Gastown. “This is John Wayne speaking. I’ve got to get one of those damn jackets of yours. A buddy of mine has one here, and it’s the greatest.” The company had just launched their inaugural product – the Style-100 Navy Blue Floater Coat.   - The coveted Navy blue FloaterTM Coat  The jacket quickly became synonymous with the Pacific Northwest lifestyle. The safety, versatility, and quality it offered made it the uniform of fishers, mariners, and at least one H ..read more

I have grown to adore all the bits and pieces of fish not commonly consumed on the North American table, but there's something special about Walleye Collar.  Fish collars aren't anything new or unique by any means; we see west coast dwellers pull them from salmon for preparation on the grill or in the smoker all the time. However, the collar exists on all fish and is often overlooked on even the most commonly consumed species.     The collar is one of the most enjoyable and delicious cuts to interact with. Think of chicken wings; they're like unpacking a tasty little gift with a ..read more

Growing up, I learned to respect the water and always wear a PFD (personal flotation device). It was ingrained in my memory to never step foot on the water without wearing one. I knew how important a PFD was, but would I ever actually need it?  On January 14th, 2017, roughly two miles down the Flint River in Bainbridge, GA, during a college bass fishing tournament, my hydraulic steering came completely apart. The mechanical ejected my partner Connor and me from the boat at 55 mph. At that moment, I truly realized a Mustang Survival PFD could and will save lives. We are truly blessed to be ..read more

Employees Who #LiveBeyondLand On June 11, 2022, three Mustang Survival employees – Hunter Lowden, Joel Ross, and Theresa Riedl – set sail from Vancouver, British Columbia, to San Francisco as part of a crew of eight delivering a carbon fibre racing boat, the Shadow II, for the Pacific Cup. Leaving their respective desks in engineering, product management, and marketing at Mustang Survival headquarters, the three experienced sailors unknowingly embarked on an adventure that would include a wild and sometimes terrifying last 24 hours at sea.     Departing ..read more

Lucas Hoge, American singer-songwriter and the host of Hoge Wild on Sportsman Channel, has a two-part fishing adventure in Alaska airing on July 18th and 25th. You won't want to miss it. The episodes follow Lucas and his friends on the trip of a lifetime to Alaska aboard the Surf Bird fishing vessel. Geared head to toe in Mustang Survival gear, they deep drop for Halibut and Rockfish and fly fish in the intercoastal channels of the Sitka Sound. The episodes capture the adventures, and amazing wildlife Alaska has to offer.    We caught up with Lucas to ask a f ..read more

Today, there are less than 350 North Atlantic Right Whales in existence. Since 1997 the Canadian Whale Institute has been devoted to protecting these animals from extinction. We had the opportunity to chat with Senior Scientist Moira Brown about their vital work.   Moira's role ranges from research to physically detangling whales from rope and netting to advocating with their team and other stakeholders for conservation measures and operational change by mariners that offer protection.   Here are seven fascinating and inspiring things about the Canadian Whale Inst ..read more

Loaded up with 60 days of food, camping gear, and maps spanning 1300km, David Jackson and his partner Leah began their paddle and portage trip in Ontario’s most northern community of Fort Severn last summer. Follow their incredible journey and encounters with wildfires, dry creeks, flooded rivers, overgrown trails, and the constant torment of bugs along the traditional routes of the Nishnawbe people. --- In the final days, we found ourselves looking down the biggest rapid either of us had ever seen. As far as we could view, the kilometre-wide river tumbled over a horizon line, the water at the ..read more

What do you call a pirate with two eyes and two legs? A rookie...but you won’t find many of them at Vancouver’s annual Boat For Hope. Why? Because over the past 22 years the event has created semi-professional pirates out of Vancouver’s local Mustang Survival water community, while hosting a fun event for kids with special needs to experience the joy of living a life beyond land. How It All Started A sunny weekend afternoon in 1998, James Safronek and Rick Cassels (a longtime Mustang Survival team member) were out for an afternoon in Vancouver’s False Creek. Chatting over a meal and a drink ..read more

One of the most beautiful things about expeditions is that each embodies a unique spirit. It comes with its own challenges, obstacles, and unforeseen blessings that teach lessons, derail expectations and open up minds to the incredible strength and beauty of the natural world that lies around us every day when we open our eyes to it.  Last summer, optimistic and untethered by the ephemeral nature of passage on the Atlantic, I set out with a goal of circumnavigating the entire province of mainland Nova Scotia, also known as Mi'kmaw'ki, the unceded and ancestral land of the Mi’kma ..read more

When U.S. SailGP team member Rome Kirby set out to the end of the earth, Fogo Island, Newfoundland in Canada, he was on a mission to find out what is possible when combining extreme temperatures and foiling. His plan was to sail his Moth–a small dinghy with hydrofoils –around the behemoth icebergs that make their way down 'Iceberg Alley' on the Labrador Current.   Rome is an accomplished sailor who has competed in multiple Volvo Ocean Races and America's Cups and has earned accolades for at times being the youngest crew member in these events ..read more