If you want to brush up on all things “EB,” here are 10 employer branding podcasts from HR pros. These podcasts will give you an edge in using employer branding to attract top talent. The Employer Branding Podcast Join Jorgen Sundberg for this employer branding podcast filled with practical tips for talent attraction and branding strategies. The bitesize podcasts follow a Q&A format and are remixed into articles on the Link Human blog and Undercover Recruiter. Listen wherever you find your podcasts. Employer Branding: The Inside Podcast Another bite-sized employer branding podcast, host ..read more

Creating solid employer branding (EB) is essential. Why? “95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities” (source: KRG) Here are 4 employer branding solutions to set you up for success. Plus 4 successful EB examples for inspiration. Let’s get started. 1. Ongig – For Effective and Inclusive Job Descriptions Ongig is one of the must-have employer branding solutions. The software helps you create job descriptions that are engaging, accurate, and unbiased. And it automates your JD writing workflow to save time. Key features ..read more

This article digs into why employee benefits are important for attracting and retaining talent — more specifically related to employer branding. But first, here’s a quick definition of employer branding. What is employer branding? Employer branding (EB) is your reputation with your current employees (and the general public), especially job seekers. Your employer branding affects how your company is perceived. Data shows companies with a reputation for being caring, with a solid culture of diversity and inclusion: are more likely to be seen as a great place to work (by job seekers) keep curren ..read more

The COVID-19 pandemic has had a major impact on the business world. About 30% of employees have reported that their work and private life had worsened, prompting business leaders to focus more on talent retention. Businesses are now struggling to find (and retain) talent. While many factors in the “new normal” influence employee acquisition and retention rates, building a powerful employer brand will make your business immune to socio-economic fluctuations. Here are 3 tips for employer branding for the “new normal” that will allow you to attract top talent…and retain your best employees. 1. Le ..read more

95% percent of job seekers say an employer’s reputation impacts their decision to apply (or not). Employer branding tools help you create an impactful image. And keep track of your success. I found 5 tools you might want to try. Before we dive in, here’s why “employer branding” is so important. The value of employer branding tools Employer branding is how you manage and influence your reputation with job seekers, employees, and stakeholders. It’s creating a belief in your organization as a top place to work. Even how you write job descriptions directly affects your employer brand. According to ..read more

Creating a solid employee value proposition (EVP) is a big part of attracting top talent and keeping them on board. In this article we will answer the questions: What is an employee value proposition? What is the difference between EVP and employer brand? How to develop an employee value proposition. And, I found 10 employee value proposition examples from top brands. What is an employee value proposition? To create an employee value proposition model in your company, it’s important to first understand what an EVP is. Here’s an employee value proposition definition: The employee value prop ..read more

Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though far from perfect: How We Counted Searches — We counted the # of times per month there was a Google search with “[name of company] jobs”.  Disclaimers — We know that people other than ..read more

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites   1. Email Marketing Email is still king. It’s one of the most effective and direct ways to reach your talent pipeline. But first, do you need a talent pipeline/email list? In 2017 we wrote a blog post on how to build a killer talent commun ..read more

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks to the great Drew Kossoff (head of Rainmaker Ad Ventures) who intro’d me to Jason back in 2010. I asked Jason ..read more

If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Enjoy! Does every company need an employer branding lead? Not necessarily the role itself, but there needs to be someone whose job is written down in their description that’s in charge of ..read more