A strong employer brand tells the story of your company to current employees, job seekers, job candidates, stakeholders, and the general public.  It takes a potential candidate to read 12 pieces of content before applying for an open role. Those pieces of content may be a careers page, Glassdoor, or social media. If a company wants to recruit top talent, it must have top content as a part of a positive employer brand. Including social media in a company’s employer branding strategy is important because social media is a public forum that can be viewed by anyone. By being public, the ..read more

Employee generated content has been booming right now. Is your company utilizing it? And, should they be?  Employee Generated Content or EGC Employee generated content is a content strategy where the content’s created by employees at the company. EGC is user-generated content (UGC) created by employees. It requires brand approval before being published on public platforms. The most common types of content are photographs, video content, blogs, tweets, LinkedIn posts, and podcasts. The company will share content on on social media platforms, in blogs, and on the website.  Employe ..read more

65% of early career job seekers say the first place they visit when making their decision about an opportunity is the company’s career website. The information and jobs included on your site when candidates first visit are crucial in providing a strong start to their candidate journey.  The companies on this list do an outstanding job of providing clear and valuable information for candidates while making sure it is constantly up to date. Take a look at their websites to see how these energy and utilities companies are working to provide amazing candidate journeys.  To read the full ..read more

Each year, The Tech Tribune staff compiles the best tech startup in different cities in the United States. The Tech Tribune staff considered four main factors: revenue potential, leadership team, brand/product traction, and competitive landscape.  The Scholars team is proud to announce that they have been named on this list for the third consecutive year. Scholars is honored to receive this award alongside other incredible startups in Memphis. Those startups are otto by DEVCON, Copy.ai, MedHaul, Beauty by Me, SecondKeys, HelloHome, and Rithm AI.  The co-founders, Ben Siegel, Parker ..read more

Only 7% of employer brands share content beyond the typical job posting. This creates a pool of disengaged applicants moving through your recruiting funnel. By the time you’re ready to make an offer, 80% of candidates are already disengaged.  The people on this list are changing that for their companies by creating consistent content on their personal LinkedIn pages. Pay attention to what they are doing – you may learn something. Download The List The post 66 Early Talent Professionals Leveraging Content to Grow Their Employer’s Brand appeared first on Scholars ..read more

Picture this: you’ve spent thousands of hours (and dollars) building your employer brand and gaining traction with amazing candidates. Your company is interviewing hundreds of candidates for all sorts of roles across the organization. Hiring managers are overwhelmed and the candidate experience is starting to fall through the cracks. This doesn’t seem like the end of the world because you’re finding great candidates and making offers. Next thing you know, a LinkedIn post from a candidate pops up on your feed. They’re trashing your company because one of your interviewers ghosted them during th ..read more