At Link Humans, we’re always eager to delve into anything data-related. In this context, we had the privilege of chatting with Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian, about the pivotal role the Employer Brand Index (EBI) plays in helping them gauge Return on Investment (ROI). In this edition of the Employer… From Data to Success: Experian’s ROI Journey with the Employer Brand Index Undercover Recruiter ..read more

In the ever-evolving world of talent acquisition, employer branding reigns supreme. It’s the alchemy of company culture, employee experience, and reputation distilled into a potent elixir that attracts and retains the best minds. But how do we know if this potent brew is actually working? For many, measuring the impact of employer branding remains an… The Science of Attraction: Thermo Fisher’s Data-Powered Employer Branding Undercover Recruiter ..read more

Activision Blizzard is a well-known name in the video game industry, with three distinct brands: King, Blizzard Entertainment, and Activision. Each brand has its own unique identity and EVP (employee value proposition), which helps the company attract and retain top talent. In this episode of our Employer Branding Podcast, we talk to Alex Horner, the… Activision Blizzard’s Talent Attraction Strategy: Three Brands, Three EVPs Undercover Recruiter ..read more

The Asia-Pacific (APAC) region, with its rapid digital transformation and vast internet user base, presents a dynamic and challenging environment for employer branding. Glynnis Quek, APAC Online Marketing Lead at Google, shares insights on navigating this diverse landscape and effectively attracting top talent. Understanding APAC’s Nuances APAC’s linguistic diversity, evident in over 2,000 languages and… Navigating Employer Branding in APAC’s Diverse Talent Landscape Undercover Recruiter ..read more

When it comes to company culture, Netflix is a force to be reckoned with. Its famous “Freedom & Responsibility Culture” presentation has made waves and introduced ideas that are now commonplace, like unlimited paid time off and a radical approach to employee empowerment. But what’s really behind Netflix’s unique approach to company culture? And how… Netflix: An Employer Brand Built on Freedom and Responsibility Undercover Recruiter ..read more

Developing an employer value proposition (EVP) is essential for any organization that wants to attract and retain top talent. The EVP is a statement that summarizes the unique value that a company offers to its employees. It is a promise to employees about what they can expect in terms of compensation, benefits, development opportunities, and… How Mars Used the Employer Brand Index to Refresh Their EVP Undercover Recruiter ..read more

HelloFresh is a global meal kit delivery company that operates in 18 countries. This gives them a unique challenge regarding talent acquisition: they need to find local talent with niche skills to support their complex distribution and logistics. This article explores how HelloFresh has solved this challenge by upskilling its talent engagement team. We’ll also… HelloFresh: Solving a Global Talent Challenge with Upskilled Talent Engagement Undercover Recruiter ..read more

The success of every company hinges on its people. But attracting the best talent isn’t always an easy feat. Companies often invest significant amounts of money into the bottom of the recruitment process — job boards and recruiters. But at Flexa, we’ve found that a great employer brand can reduce hiring costs whilst attracting the… How to Use Your Employer Brand to Reduce Hiring Costs Undercover Recruiter ..read more

India’s startup ecosystem has been experiencing a rapid growth rate, with the country emerging as the third-largest startup hub globally, posting record revenue of $227 billion in 2022, according to Mint. This growth has led to a highly competitive market for talent, making it essential for companies to have strong employer branding and an attractive… Building an Effective EVP: The Journey of a Bangalore Tech Company Undercover Recruiter ..read more

The concept of employer brand is still fairly new to the world of business. Articulating an EVP (Employer Value Proposition) is typically on the agenda of management teams; however, not every organization knows how to go about it. Hence I was pleased to chat with Kayla Branham, Marketing Manager of Talent Acquisition at security giant… Developing and Activating a New EVP for an Old Company Undercover Recruiter ..read more