Since I started working in public relations 20+ years ago, things have changed big time! From technology evolving to consumer habits changing, the economy, Brexit, COVID, Russia's war on Ukraine and the cost of living crisis. But some things remain the same. We focus on engaging real actual people and we still need to listen, act, adapt and build relationships, in order to build trust. Plus a few other thoughts! Thanks for tuning in, don't forget to leave a review and subscribe! Laura ..read more

Since relaunching Aura on World Environment Day, with a specific focus on sustainable business, I’ve been conducting a lot of one-to-one webinars. The webinars are meant to help explain my proposition and how the Synergy Framework© works. Along the way, I’ve been tweeking my slides for different audiences, (agencies, consultants, business owners, CEOs…) and taking note of things people have taken an interest in and also noted that may have been missing. On a recent webinar where I was talking to the Head of Corporate of an agency and the person asked me about governance, as I focussed a lot on ..read more

Last week, the PRCA's Misinformation and the Climate Crisis Strategy Group launched its annual findings of the industry and the consumer research. It revealed that we must be more brave and lead the way in ethical communication. More than 9 out of ten (96%) of PR professionals now advise their clients and colleagues to understand the climate crisis and how they can effectively communicate the part they play - up from 82% last year Almost half (45%) have noticed their clients or organisation attempting to greenwash, however 89% have pushed back on this and 57% managed to change the approach as ..read more

In this episode, I talk about the 7 key messages from the Climate Change Committee Report, specifically on the UK's progress. Edie has kindly done the work for me and so I'm just picking out points to discuss for the show. Here's the blog and link to the report. Key points: 1) The UK is almost halfway to net-zero emissions… 2) …But less than 40% of future required emissions reductions are covered by policy 3) EV sales are ahead of predictions and trajectories 4) Buildings are a real problem point 5) The energy crisis hasn’t been accounted for by Government 6) There could be too much reliance o ..read more

Laura refers to the article she read on McKinsey recently, about the 21st Century CEO. You can read it here. It talks through the six components of a great CEO:  - Be bold -Treat the soft stuff as the hard stuff - Solve for the team’s psychology - Help directors help the business - Start with “Why?” - Do what only you can do Laura talks through the article and her thoughts about each of the points. There is a lot of resemblance to Laura's former campaigns, blogs and thinking. Please do share the podcast if you enjoyed it and don't forget to leave a review. You can follow me @laurafromaura ..read more

Today is World Environment Day and it seemed appropriate to relaunch Aura on a day which mattered. Visit www.auraadvisory.co for the new website! Laura has been thinking and developing ideas over the last couple of years and these last few weeks everything has come together. Aura's senior communication and business advisory is now launched and ready to help organisations accelerate to a sustainable future. Responsible businesses are sustainable businesses. Aura also launches its ground-breaking ‘Synergy Framework©’, which aims to bring businesses and organisations, their strategies, policies a ..read more

In this solo episode, Laura talks about Aura's carbon footprint over the last 12 months and how she's included her own personal mileage, Aura being Accredited by the Good Business Charter and the BIG news coming your way on Sunday 5 June. It's been a busy old month so far! The PRCA's survey I mention is here https://survey.opiniumresearch.co.uk/p?qif=ce267b93-554f-4649-84c6-9c9498cd3e22&qsid=cbaf7c61-677e-448c-a18e-0ae92ea15a9c You've got until Friday to complete it and be in with the chance of winning £100 Amazon voucher. As always, please share, subscribe and leave a review!  Speak ..read more

Last week, CIPR Wales asked me to chair a panel event around reputation, following a keynote from Amanda Coleman about reputation and crisis communication. Last week was also #GetChartered week, so fittingly, I split the conversation into three categories which the Chartered assessment is centred round - leadership, ethics and strategy. Tune in to hear about proactive and reactive reputation management, the role leaders must play and how we must be more brave in our roles. Thanks for tuning in, please remember to leave a review and subscribe. Also, follow @CIPR_Cymru for when they share the Se ..read more

In this solo episode, I talk through the challenges I've faced in Q1 and what's to come in 2022, including the following: - PRFest and PRsUnite update - the importance of line managers - the importance of pushing back and having a good reason - giving permission to your team to take time out - being nice - the feeling that 2022, the year that was supposed to be 'better', is a long way off, with food and fuel poverty, war, rising COVID cases and more uncertainty. As always, please leave me some feedback and a review and please share this episode so others can tune in. If you've got a project yo ..read more

Every year it's good to revisit what your podcast show is about and so this year, I want to focus again on relationships and trust.  I want to bring you my professional experiences and discuss them, giving you helpful advice based on real scenarios. The single biggest challenge I've experienced is that businesses still think of 'comms' as sending out messages. The art of communication is data-based, human and should be developed with behaviours and actions at the heart of it.  I'll cover everything from working remotely to better engaging audiences, plus segmenting audiences and bein ..read more