The whole world experienced a year of life-changing social, economic, and political events together, and many workers have taken that time to take a step back and reflect on what really matters to them.  Particularly workers in healthcare, retail, and hospitality who were overworked, underpaid, and short-staffed — people are re-evaluating what work means to them and demanding better. All this has led to a candidate-driven market or “The Great Resignation.” Today’s candidates have options. That means having an authentic and differentiated employer brand will help you stand out from ..read more

  It’s amazing to think that it’s been over a year since we began The Employer Brand Shop Talk Podcast. Over the course of our 18 episodes so far, our knowledgeable guests have lent their expertise to virtually every area of recruitment marketing.  We’ve learned how to create unique recruitment marketing content, build a comprehensive DEI strategy, understand and track employer brand metrics, develop EGC strategies, and so much more. And with season three launching on October 21st, this list is only expected to get bigger in the months to come! With so much great content, we figured ..read more

  We’re currently in the midst of the Great Rehire, which means that candidates have a lot of choice in their job search. With most employers offering similar benefits when it comes to pay, remote work, and other traditional perks, your unique employee value proposition (EVP) continues to be one of the best ways to stand out during this crowded time.  One area where your EVP can really shine through and help you convert candidates is on your job postings. We still see many organizations using the same, generic job post templates that don’t stand out as candidates are searching onlin ..read more

  The first few months in a new job are so important to shape your first impressions, and being able to bring fresh eyes to your work. In my first few months at The Employer Brand Shop I’ve found myself constantly scribbling down notes and feeling like a sponge, absorbing a ton. I joined The Employer Brand Shop three months ago from a mid-sized company in a corporate communications role, with some employer brand responsibilities. Transitioning to a small agency environment and being able to focus entirely on employer branding in my new role has been a big shift. Not only am I learning mo ..read more

  Tech talent has always been in high demand, but today with most teams now working virtually in at least some capacity and many organizations speeding up their digital transformation, the competition is fiercer than ever. Today every company is a tech company in some form and is competing for the same talent.  One of the most common questions we get from clients is: How can I attract tech talent? To help out, we’re breaking down data-backed tactics that we use to advise our clients when helping them attract highly sought after tech talent.  Shorten your application process  ..read more

  If you’re creating an employer branding strategy for your company, it can feel intimidating and you may be wondering “where do I start?” or “what’s important to have in place before launching publicly?” We put together some must-haves on your checklist for your employer branding strategy so you’re set up for success not just for your launch, but so it’s sustainable long-term.  Uncover your employee value proposition (EVP)  If you’re thinking, an EV-what? This is the place to start. It’s one of the most important areas when you’re building your employer brand. An EVP answers ..read more

  Throughout the month of June, you’ve likely seen the rainbow flag as you scroll on social media feeds and company websites for Pride Month. While this is a good first step in showing your support, there’s still much more work that needs to be done to promote inclusivity in the workplace.  According to a Human Rights Campaign Report, almost half of LBTQIA+ employees in the U.S. say they are closeted at work. The challenges employees face of not feeling belonging at work doesn’t go away with the end of Pride Month, and neither should your focus on supporting your LGBTQIA+ (Lesbian ..read more

  Favourite quote: “It is equally important to listen as it is to speak,” from spoken word poet Sarah Kay. Your top books or podcasts? My go-to podcasts lately have been By the Book and Dear Hank and John, both funny listens for a walk in the park. I’m a big reader and love historical fiction and memoirs, and a few favourites are Anxious People, The Nightingale, and The Art of Leaving. What do you do at The Employer Brand Shop? I’m focused on creating employer brand and recruitment marketing content for our clients to engage their employees and attract qualified talent to their organiz ..read more

  When a candidate is considering a company, they head to LinkedIn and ask themselves: do I know anyone who works here? Employee stories are a powerful way to make sure that these candidates form a great impression of your workplace. So how do you get employees to help share your content on their personal channels? Maybe your colleagues in HR or Communications occasionally share a blog, but you’d like to see more employees share content without being asked.  Here are a few tips to building your employer branding strategy with employees as your greatest advocates, no budget required ..read more

  In today’s digital world, more and more companies are investing in employer branding programs and recruitment marketing content — which means that the channels you’re using are more saturated than ever before.    So if you want your content and messages to get in front of your target candidates, then you need to get increasingly unique with the types of content you're creating and the channels you're using to reach them. That’s why we’ve put together a list of ten unique places to reach candidates right now. Let’s dive in. Reddit  Did you know that 52 million people acti ..read more