When it comes to culture, businesses have different ways of defining it. From the brand of an organisation, right the way through to the employees who work for the organisation, many businesses struggle with understanding how to manage their corporate DNA. This week’s episode sees Vesna Mardonovic, Co-Founder of Business Genome, discuss how organisations can begin to understand their own cultural DNA. Vesna has worked for many organisations with inspiring leaders and has also managed and led her own teams for over 30 years.   Before Business Genome, Vesna was a member of the GSK CEE Leade ..read more

How can companies retain their top talent in the sales profession?  Don’t miss out on this latest episode of The Sales Transformation Podcast, where Simon Wheeler, Account Executive for Transport at Salesforce, shares his insights on using Vision and Coaching as a winning strategy. Simon recently spoke at our Global Sales Transformation event last December 2022. Listen as we explore how this approach can reduce attrition rates and help businesses stay ahead in the ever-changing economy, as well as discussing the shifting attitudes towards employers and career aspirations that are influenc ..read more

In celebration of 2023 International Women’s Day on the 8th of March, we have put together a special episode featuring some of the most stimulating conversations from our female guests since the inception of The Sales Transformation Podcast. Listen to snippets from our previous episodes: -       [5:53] Dr Carole Pemberton, Network Associate at Wondrous: What the word ‘Purpose’ means to a professor specialising in Resiliency (#5 – Resiliency trilogy pt. III: Can resiliency be taught?) -       [16:54] Dr Beth Rogers, Visiting Fellow at Cranfield School of ..read more

In this episode, we share highlights from our recent February AMA webinar featuring Dr Philip Squire and Will Squire, where these stimulating conversations are sure to provoke thoughts on how salespeople can better conduct their sales practice. With B2B buyers increasingly preferring a rep-free buying process, salespeople are faced with the challenge of adapting to this changing landscape. Both share insights on how salespeople can conduct themselves to succeed in this environment, as well as discuss other topics such as:  -       [14:31] What high-value activities do ..read more

In this episode, Dr Katie Bell, Chief Marketing Officer at UCAS presents “Sales as a Career: UCAS discusses student sentiment”, taken from our last Global Sales Transformation XVII event.   The career of sales is often not spoken about in secondary schools as much as other professions. That being said, what can employers do to change that through apprenticeships, given the current data that UCAS has collected on student sentiments around the sales profession? In the presentation, she explores: -       [8:09] Understanding student choices and pathways available to them ..read more

Continuing from National Apprenticeship Week, this episode of The Sales Transformation Podcast focuses on a group panel discussion held last December at our 17th Global Sales Transformation event. Hosted by Dr Philip Squire, CEO of Consalia, the panel included: Pete Milsom, Partnerships Manager at UCAS Jason Holt CBE, Co-Founder at Metaverse Learning Kevin Kelly, Managing Director at PACE Digital Sales Sherry Nematalla, Global Accounts Manager at Vodafone Together, the group were asked a series of questions about their learnings on the benefits of apprenticeships within organisations. They ..read more

It’s National Apprenticeship Week 2023!  Today’s episode is taken from our Global Sales Transformation event back in December 2022 where the focus was around Talent to Thrive: Inspiring Cultural Change. How can companies best attract, retain and engage their sales talent? Louise Sutton, Academy Director at Consalia and Patrick Joiner, Managing Director at The Institute of Sales Professionals took our audience through the current state of sales apprenticeships, covering topics such as: -       [3:39] The current state of sales apprenticeships in the UK -    &n ..read more

We hosted our first Ask Me Anything (AMA) webinar of 2023 and what a stimulating conversation we had. Phil and Will were joined by attendees of the event and answered a host of different burning questions that were on the mind of salespeople. Some of the interesting areas discussed were: -       [5:13] How will AI tools like ChatGPT change the way salespeople work? -       [12:35] How should you split account management teams and new business development teams to optimise the sales function? -       [33:27] Why do organisations still ..read more

In today’s episode, Phil is joined by both Will Squire, Head of Sales and Louise Sutton, Academy Director at Consalia. The group discuss some of the critical factors that sales leaders need to consider going into the rest of the year.    With many global factors that will impact a sales leader’s world, this is one episode not to miss!   Topics explored were:: -       [12:42] The importance of reflection for sales leaders, especially in 2023 -       [29:39] How can sales leaders effectively plan for the future? -        ..read more

Rainer Stern, Global VP Customer Success Transformation at SAP recently joined us for a talk on Sales Leadership in a Digital Future.  This talk was especially interesting as Rainer also takes listeners through the impact that the MSc in Leading Sales Transformation journey has had on his career and attitudes towards continuous learning and finding new levels of mastery within the Sales profession. Rainer takes listeners through: [12:31] How the MSc Degree in Leading Sales Transformation is one of a kind and helps achieve new levels of mastery [17:10] How sales leaders can navigate throu ..read more