
Tech Salescraft
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Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an..
Tech Salescraft
1d ago
Is Your Cybersecurity Strategy Ready for the Next Big Threat?
In this episode of Tech Salescraft, host James Hounslow is joined by Paz Shwartz, CEO and Co-Founder of Persist Security, to uncover the realities of building a cybersecurity powerhouse.
- How do you think like an attacker to strengthen defenses?
- What does it take to scale a security startup in a compeitive market?
- Why is elite talent the key to success in cybersecurity?
Paz shares his journey from physical security to leading a cutting-edge cybersecurity firm, the lessons learned, and what businesses must do to stay ..read more
Tech Salescraft
2w ago
What does it take to turn setbacks into sales success?
In this latest episode of Tech Salescraft, host James Hounslow sits down with Ardon Wesly, Director of Sales at The Journey Platform, to uncover the fascinating twists and turns of his career.
From launching a startup in the heart of "Startup Nation" to mastering outbound sales and thriving in leadership roles, Ardon shares:
- The hard lessons learned from founding a business
- How resilience and therapy helped him bounce back stronger
- Strategies for connecting with CEOs in challenging sales environments
- The art of leading by example ..read more
Tech Salescraft
1M ago
From Vision to Victory: How Meiran Galis Built Scytale AI
Join James as he sits down with Meiran Galis, Founder of Scytale AI, to uncover the journey from cybersecurity audits to building a global compliance powerhouse.
In this episode, Meiran shares how resilience, adaptability, and innovative thinking helped him scale Scytale AI while blending cutting-edge technology with human expertise. From the challenges of talent recruitment to the lessons of global expansion, this conversation is packed with insights for anyone in technology sales, recruitment, or entrepreneurship.
Tech Salescraf ..read more
Tech Salescraft
1M ago
Can racing instincts drive cybersecurity innovation?
In this episode, James sits down with Luigi Lenguito, Founder and CEO at BforeAI, to explore his incredible journey from the racetrack to the forefront of cybersecurity innovation.
Learn how Luigi built a globally distributed team, secured Series B funding, and developed cutting-edge pre-crime technology that predicts cyber threats before they happen.
Tune in for insights on leadership, scaling a startup, and the power of embracing a distributed workforce. This is one conversation you don't want to miss!
Tech Salescraft is powered by ..read more
Tech Salescraft
2M ago
Can Startup Success Be Engineered or Is It Pure Grit?
In this week’s episode of Tech Salescraft, hosted by James, we’re joined by Colin Blou, a sales leader who’s taken six startups from the ground up to acquisition. Colin’s journey is nothing short of extraordinary — transitioning from teaching history to becoming a driving force in cybersecurity and tech sales.
Colin shares his approach to leading from the front, building high-impact sales strategies, and navigating the unique challenges of the startup ecosystem.
Tech Salescraft is powered by North Starr, global leaders in technology s ..read more
Tech Salescraft
2M ago
What’s the Biggest Blind Spot for Founders in Sales?
Join James in the upcoming episode of Tech Salescraft as he sits down with Asya Kotler, Founder and Revenue Enabler at Sales {non} Consultancy. With years of experience scaling sales from the ground up, Asya shares her insights into overcoming startup sales challenges, building scalable processes, and when founders should rethink their go-to-market strategies.
In this episode, Asya shares, key lessons from taking startups from pre-revenue to $5M ARR, why data-driven selling beats gut instincts every time, the crucial shift founders must make ..read more
Tech Salescraft
2M ago
What's the secret to making the cybersecurity leap?
In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own startup in the cyber sector.
Idan shares insights into his transition from technical roles to executive leadership, and how his passion for problem-solving drives innovation in securing third-party code for businesses. He delves into the unique cultural challenges of building a global team and how his leadership philosophy has evolved over the years.  ..read more
Tech Salescraft
2M ago
Today on Tech Salescraft, James is joined by Joe Espinosa, CRO at Promowise
In this episode, Joe reveals the ins and outs, working at enterprise level, as well as in mid-market sales, before ultimately becoming a CRO in his own right, and the experiences he picked up from senior leadership and founders along the way.
Joe also shares what ultimately led to him assuming a leadership role, how a CRO best-manages their time, and offers advice to founders seeking to build sales on the way to becoming the next unicorns. So many takeaways that you simply can’t miss.
Stream all other episodes ..read more
Tech Salescraft
2M ago
Thriving in the Unpredictable Startup World
In the latest episode of Tech Salescraft, James Hounslow sits down with Chalom Malka, Co-founder & CEO of Siit, to discuss his inspiring journey from sales leader to startup founder.
Chalom shares his experiences of navigating the chaos of early-stage startups, building structure and processes, and the resilience required to succeed. He also offers invaluable insights into securing funding in a challenging market and driving innovation through execution.
Tech Salescraft is powered by North Starr, global leaders in technology sales rec ..read more
Tech Salescraft
2M ago
Today on Tech Salescraft, James Hounslow is joined by Eran Zilberman, Co-Founder & CEO at Cyclops Security.
In this episode, Eran explains what a sales leader needs to succeed, and it starts with having that passion for sales in their very DNA. But that passion isn’t all that’s required, but a clear roadmap for success to guide a sales team forward.
Listen to how Eran has picked up the winning combination for this winning sales framework, having interviewed numerous candidates over the years.
Stream the full episode across all platforms here:
https://www.thenorthstarr.com/tech-salescraft ..read more