Artist Academy
162 FOLLOWERS
The Artist Academy Podcast was hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you reach more customers, increase profits, and ultimately live a life of creative freedom.
Artist Academy
2d ago
This week’s episode is a jumpstart on our upcoming May Mural Month where I’m focusing on everyone’s favorite subject: MURALS.
Here are some common questions along with a couple free resources to help:
“Painting murals looks intimidating. I don’t even know where to start.” - Come join the upcoming Missouri Mural Meetup on June 6th-9th for a hands-on learning experience!
You can also check out my mural supply list to see what supplies I use to paint murals quickly + links to each item. I even include a video showing the supplies and explaining why I chose each item over other options.
“I th ..read more
Artist Academy
1w ago
This week’s episode features painter, writer, musician, and creativity coach Lauren Spangler. Lauren helps artists find the sweet spot between passion and prosperity.
Lauren’s mission is to empower artists to enjoy the creative freedom they crave without sacrificing the financial stability they depend upon. She has helped hundreds of professionals set and achieve their goals, and now she’s here to help you unblock your inner artist and take big steps toward your biggest dreams.
Take a pulse on your own creative wellbeing with the free 10-minute “Spark or Sputter?” self-assessment at htt ..read more
Artist Academy
3w ago
This week’s episode features artist Chanelle Jefferson. Chanelle is based in rural Nova Scotia where she regularly sells her original canvas paintings and hosts retreats. She is an energy, mind, and emotions practitioner, which she uses to help guide her customers through the process of commissioning a very special and meaningful piece of art. Chanelle uses her skills to extract the right information/emotions/descriptions from customers in order to understand their situations and create a custom piece embodying those emotions.
This interview emphasized the importance of intuitively making busi ..read more
Artist Academy
1M ago
This week’s episode features Texas artist Bryan Peterson. This is not your typical business talk but rather a reminder to create the art that makes you happy. Art that evokes emotion within the artist and creates excitement within the process.
We take it back to the basics of drawing/painting because you love it rather than to make a dollar. If the product is great, the customers will buy. But what your version of great is compared to mine is vastly different. It depends on the subject, color, style, meaning, etc..
What you like to create is not what I like to create, and that’s the beauty of ..read more
Artist Academy
1M ago
This week’s episode features New York artist ELLE. She’s been featured in a variety of different high-profile brand collaboration projects and has traveled around the world painting murals.
I always give the advice of doing a free mural or two to get practice/photos to advertise later, but ELLE got her start painting, not just for free, but illegally on the streets of New York. She put her art in front of passerby eyes to see and get noticed in order to get jobs. She wasn’t just spray painting her name up on the wall. ELLE practiced to create eye catching art that served as a building block to ..read more
Artist Academy
1M ago
This week’s episode features sculptor/ceramicist Curt Hammerly. Curt sold and shipped over 5,000 pieces of work this past year at about $100 per item. You do the math, but this dude has the credibility to be giving us all advice on growing a social media following and making sales.
With over 350,000 followers on Instagram, it’s best to listen when he gives tips on audience growth. Lucky for you, he gives plenty of no-bullshit advice in our hour long convo. He also drops the F bomb several times, which I appreciate because things like that help the conversation to not be so stiff. It’s basicall ..read more
Artist Academy
2M ago
This week’s episode features abstract artist Jenna Kast. This is yet another interview with an artist who has a completely different perspective on creating than I do: she thinks about the art first and the money follows.
I tend to find myself thinking about how I’m going to sell a canvas before I create it, but not Jenna. She spent the early part of her career creating for others so that when she made the switch to running her own business it was all about painting whatever she feels like painting. That happens to be colorful abstract art which is sold through her social media and recent gall ..read more
Artist Academy
2M ago
‘Tis the season for taxes. Hannah Cole, artist and owner of Sunlight Tax, was kind enough to come on the podcast and answer some of the most common questions like:
How should I file?
When should I hire a tax professional?
What items can I list as an expense/deduction?
Listen to hear answers to these questions and be sure to check out her extremely helpful resources below:
The Sunlight Podcast: Clear, actionable tips on how to manage your taxes and money as a self-employed person.
Free visual guide to your tax deductions
A free one-hour class, Make Taxes Easier and Stash an Extra $130k in You ..read more
Artist Academy
2M ago
This week’s episode features Ukrainian-born, now New Jersey-based, artist Olga Muzician. About halfway through this interview I realized - we have two very different work styles. Olga has the drive and need for perfection in everything she does. Everything is organized, clean, and as efficient as possible. There is no room for spontaneity or winging it in her work life.
This interview is a great look at the opposite side of a previous solo episode I did where I confessed that I paint up to the value of my customer’s budget. If the customer is happy, I’m happy.
With Olga, if she’s not making he ..read more
Artist Academy
2M ago
This is what the seasons of my business typically look like:
Winter: Planning, practicing, resting - Do I want to repeat last year or change some things? How can I make this year more enjoyable?
Spring: Experimenting, pitching - Stick to the plan and welcome new, fun opportunities.
Summer: Hustling - Let’s go!
Fall: Slowing, regrouping - Avoid burnout.
Listen to this week’s episode to hear an explanation of each, including the things I’m currently doing in this winter season to prepare for having my most productive/profitable year yet. I also share recommended replacements for all of that neg ..read more